Best Shopify apps for product pages

Product pages are where the magic happens. It’s where you can finally close your sales, turn your visitors into customers and keep your business growing. So it’s pretty obvious: every business needs to work incredibly hard on making these product pages as good as possible.

However, Shopify’s stock product page is far from ideal – and the included editing options are not as powerful as they should be. Luckily, there’s still a lot you can do to improve on your existing product pages – thanks to some of the best Shopify apps for product pages.

With tools for improving page speed and your overall SEO, as well as image galleries, reviews, recommendations, alerts, badges, and much, much more, there’s an entire world for you to explore. And a lot of extra conversions for you to take.

Best Shopify apps for product pages: overview

1. TinyIMG - excellent app for product pages and SEO
2. Easy FAQ Page - simple tool for powerful product FAQs
3. Loox - product image review collection and display
4. NextSale - a toolkit for improving Shopify product pages
5. Growave - all-in-one Shopify marketing platform
6. ModeMagic - Shopify product badges and icons
7. PageFly - powerful Shopify product page builder
8. AlsoBought - smart product recommendations for extra sales
9. Variants Images Gallery - Shopify product page variation tool
10. Product Options and Customizer - powerful Shopify product customizer

1. TinyIMG SEO & Image Optimizer

What’s good about a product page if it takes ages to load? TinyIMG is an excellent tool for making all of your product pages fast, and completely SEO-friendly. Here’s what it can do:

• Image optimization for better Google rankings and user experience
• third-party app script management
• Website analysis tools
• SEO title and description analysis and editing

TinyIMG is free to install, with the Free plan offering 50 free monthly image optimizations and basic SEO tools. There are also premium plans – at $1.99, $9.99, and $19.99/month, they offer much more image optimization and SEO tools, as well as full script and page audit features.

2. Easy FAQ Page

Easy FAQ Page is an excellent solution for answering the most common questions your visitors might have – and turning them into customers.

• Editable FAQ sections
• Fully responsive design
• Complete flexibility, placing the blocks anywhere on site

A fully responsive design and design flexibility lets you place important information about your products anywhere on the site – vastly improving your product pages.

Plus, Easy FAQ Page can be edited to the tiniest detail, letting you design your FAQs to seamlessly fit within your brand identity. Easy FAQ Page is also free – with that plan letting you page up to 10 FAQs with all the main features. The premium plans add a search bar, as well as additional FAQs, design functionality, and templates.

3. Loox Product Reviews & Photos

Loox is a reviews app, focusing on photo reviews.

• Builds social trust with high-quality reviews
• Discount and coupon features to connect with visitors

The gathered photos can then be displayed in several different ways, with modern list, carousel, popup, and sidebar widgets all available. Loox starts at $9.99/month for 100 request emails a month and all the main features. Higher-tier options for big businesses go all the way up to $599.99/month.

4. Nextsale

NextSale is a social proof app that will help you optimize Shopify product pages for better conversions. The Nextsale toolkit is a complete Swiss army knife.

• Product review features
• Promotional bars and announcement headers
• Site activity alerts and notifications

With fully fleshed out integrations for MailChimp, MailerLite, Omnisend, Stripe, and more, it’s an excellent tool for businesses that look to further improve their existing operations, and considerably increase the conversions. Also, NextSale includes a free plan, with the only limits being 1,000 unique monthly visitors, and NextSale’s branding seen on your store. To remove the branding and limitations – there are premium plans, ranging from $19.99 to $79.99 a month.

5. Growave

Growave is an all-in-one marketing platform, meant to increase your website engagement, conversions, and sales. It offers three main features:

• Product review collection for building social proof
• Loyalty and rewards programs
• Wishlist feature for increasing returning customers

Such proven methods are used by businesses all around the world: with Growave, they’re available on one, easy-to-manage application, letting you vastly increase your website’s product page conversions. Growave starts at $19/month, for 100 orders, including all the main features. Other plans, going from $29 to $99 a month, increase the order number and include integration with several mailing apps.

6. ModeMagic Product Badges & Labels

ModeMagic lets you add a little of (you guessed it!) magic on your Shopify product pages.

• Unique badges, labels, and stickers
• Highlights deals, discounts, and top products
• Feature cards for turning text descriptions into designs

With over 3,000 product badges, stickers, and cards, as well as options to make some of your own, ModeMagic is an excellent tool for improving your existing product pages. It’s also free to use – with a selection of free badges. For automated playbooks to increase your sales and a massive library of design options, there are also premium plans going from $9 to $79 a month.

7. PageFly Landing Page Builder

PageFly is an excellent tool for building great pages for your Shopify website.

• 9 types of pages to make
• Several pre-made templates for custom style

There are plenty of excellent elements available, like sticky sections, countdowns, low stock alerts, slideshows and more: this makes PageFly a great solution when building new, improved product pages for increased sales. You can try PageFly for free – with full access to the app’s features, analytics, and 1 page per each type. For extra premium features and fewer limitations, premium plans start at $19/month.

8. AlsoBought

Recommendations can be a powerful tool: you just need to suggest the right products. AlsoBought does just that.

• Analyzes real data from your existing buyers
• Offers your new visitors the best additional purchases

You might have seen this used on Amazon – now the same system can be utilized on your store as well.

This app is an excellent addition to Shopify product pages – this amazing cross-sell engine can turn a $50 customer into a $150 customer. And you don’t even need to pay – for stores created in the last 3 months, AlsoBought is free forever, with no limits. For more established businesses, the app will cost a reasonable $9.99/month.

9. Variants Images Gallery & Zoom

Variants makes your Shopify product pages neater, and more organized.

• Arranges product variations
• Helps you better showcase existing product options

With variant-specific images, your users will be able to select their preferred option and see all of the media related to it. Images can be displayed in slider, gallery, and carousel options – whatever suits your product or your website best.

The app is fully mobile-responsive, and the displayed galleries can also be configured to be displayed on your site just the way you want it – giving you additional design freedom. Variants app comes with one premium plan. For $9.99, you get full access to all of its features.

10. Product Options and Customizer

Product Options and Customizer offers exactly what it says on the tin – a simple way of organizing everything together.

• Unlimited product options for every product
• Option for add-ons and extra charges, increasing revenue per order

All the products and their options are available to access on one simple dashboard, letting you manage massive stores with relative ease. Product Customizer offers a free plan, with unlimited variants on one product. Premium plans for unlimited options and variants start at $19.99/month.

How did we choose these Shopify apps for a product page?

We chose the apps on this list based on 3 basic criteria:

• Will it increase sales? Perhaps the most obvious of all – we only included apps offering genuine improvements to your Shopify product pages. No miracle oil, just stuff that actually works.
• Is it good to use? You know what doesn’t increase sales? Buying an app that takes up a lot of your time and doesn’t even work. All the apps here are easy to set up, intuitive to use, and offer a great return on investment.
• Do people like it? We researched these apps, looking for happy users and actual success stories – so you can join their ranks.

Why do you need to customize the product page?

Still uncertain? Here are some of the main reasons why you should customize your Shopify product review page:

• Improve user experience. Shopify is one of the world’s largest online shopping platforms – but its stock product page is both simple and a bit boring. By making your product page exciting and unique, you can separate yourself from the crowd.
• Increase conversions. Getting a tiny conversion increase with a badge, or an extra click with an image gallery might not seem like a lot (especially when starting out), put together, these efforts can seriously increase your sales.
• Better social proof. A custom product page, complete with images, reviews, FAQs and badges simply look better – and that’s pretty important. Users prefer buying from websites that are full of content and custom information.

Do you need to use all of these apps on product pages?

You don’t have to use every app on this list to see a positive result. In fact, you can choose a nice product page template and just by doing a few of the things, like making the images load faster, or putting up FAQs, reviews, or badges – you can already massively help your store succeed.

There can be too much of a good thing: a Shopify product page full of banners, pop-ups, alerts and spinning images could have a negative effect. But when done logically and tested properly, apps on this list can massively help your business succeed.

Summary

There are several ways how you can improve your Shopify product page – there isn’t just one tool that will automatically turn your store into a money-churning machine. However, there are a lot of different things you can do to improve.

With apps like TinyIMG, you can make your website faster, and get it ranking higher on search engines. FAQs and reviews can help improve your user satisfaction, and with badges, galleries, and alerts, you can take your product pages just a step further. By finding the right tools for your business, you can go on to reach your goals.

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About the author

Nikoleta Kokleviciute

Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!