Poorly written titles and meta descriptions may affect your website’s discoverability for potential visitors and search engines. Moreover, not having metadata permits the search engine to pick any seemingly relevant part of the page and apply it automatically as meta title and description.
What’s also important is that your metadata would fit the recommended character count, so that Google or other search engines wouldn’t truncate either a meta tag or a meta description.
But this is where TinyIMG’s meta title & description checker steps in. By entering a desired URL for a checkup, you will receive insights that will help you optimize your metadata. The tool will analyze the length of a meta title and meta description separately, indicating the steps you need to take to improve your page’s metadata.
A meta title, also known as a title tag, is an HTML element that constructively defines the content of a web page. The element is typically displayed as a clickable part of a search engine result, and it is meant to help both your potential visitor and the search engine get an idea of what your page is about.
A title tag should include relevant keywords and be around 50 to 60 characters (or 600 pixels) so it doesn’t get truncated in search results. Accurately written meta titles help you reach a wider extent of a targeted audience. Likewise, irrelevant title tags can negatively affect your page's SEO.
A meta description, also identified as a meta description tag, is an HTML element that consists of a brief web page summary. Your constructed meta description is usually displayed under a clickable meta title as a part of a search engine result. Apart from summarizing the context of a web page, a meta description may also work as a Call To Action, encouraging potential visitors to follow suggested actions.
Occasionally, instead of your written meta description, search engines display a random part of a web page that they find the most relevant. To avoid this, ensure you build a compelling and informative description of around 120-160 characters (or 920 pixels).
Meta titles and meta descriptions are often neglected and taken not seriously enough. Some website owners write “something” to fill the empty space, while others stuff metadata with keywords. However, mainly targeting computers and not actual people doesn’t work anymore. Therefore, the main goal of the meta title and meta description is to inform the potential visitor about what your web page is about in a sentence or two.
Every web page can have only one meta title and one meta description. There are no strict rules of how long they should be. Yet, it’s proven that the meta title of a maximum of 60 characters and the meta description of a maximum of 160 characters work best. And if you don’t add these elements yourself, Google will index the page for you, extracting parts of the page that it finds the most relative but, most likely, not mirroring what you’d genuinely like to.