Best Page Builders for Shopify

Best Page Builders for Shopify
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If you’re an online store owner, you already know – how your pages look and act are crucial to the success of your business. Your website should not only look good and reflect the image of your brand: it should also be fast to load, and ideally, easy to put together.

But all that is easier said than done. While Shopify has a built-in page builder option, it’s not nearly as powerful as it can be. Meanwhile, the premium Shopify themes can cost a pretty penny – while taking away an opportunity to make your website truly unique.

This is where a Shopify page builder can help. These apps can help build an entirely custom website that will be perfect for your visitors and your business goals.

What is a Shopify page builder app?

A Shopify page builder app offers an upgrade on the stock Shopify page builder option. It adds additional elements, extra templates, various business features, as well as a more flexible design workflow.

Many apps offer a drag-and-drop editor, letting you, namely, drag and drop various elements right on your website and immediately see how it will look before you publish. It’s a much more beginner-friendly option – and it’s also preferred by more design-savvy users. All in all, a Shopify page builder is an all-in-one solution that can help improve your website’s design, add more features and boost sales.

Best Shopify page builders: overview

  • PageFly – great Shopify page builder with great custom pages
  • Automizely – powerful and simple Shopify page editor
  • GemVisual – a Shopify page builder with third-party apps
  • Layout Hub – excellent variety of Shopify page layouts
  • Shogun – large Shopify element library
  • Zipify – Shopify page builder, optimized for sales
  • Hypervisual – a simple Shopify page builder

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Let’s have a look at each Shopify page builder app in detail – and see which one’s the best for you and your business.

1. PageFly

PageFly - app banner

Shopify rating


Plans and pricing

Free – $99/month


Drag-and-drop page builder and pre-made pages

Shopify App Store

Looking to build a page for a specific goal? A sales page, a “coming soon” page, a collection, a blog? PageFly has all that – and then some.

It’s a simple solution that lets you choose your preferred type of website and have a fully custom solution published within minutes. You simply choose one of the available 9 types of pages, including product pages, and then either drag and drop the relevant elements onto a blank canvas, or pick one of the pre-made template pages. A quick look at the mobile version to optimize your store for sales from all devices, and that’s it – you’re ready to roll. It’s an excellent Shopify landing page builder.

With elements for slideshows, sticky sections, countdown timers, low-in-stock alerts, and more, you get a plethora of sales-friendly design features to help move your business forward.

PageFly’s premium plans start at $19/month – but you can also try it all out with a free version – it includes access to all features, page analytics, 1 page per page type, 1 saved section, and 3 history versions.

What do the PageFly reviews say?

People praise PageFly’s top customer support and platform’s combo of features and ease of use – similar to full-fledged content management systems.

2. Automizely Page Builder

Automizely - app banner

Shopify rating


Plans and pricing



Powerful, easy-to-use editor

Shopify App Store

Automizely Shopify page builder offers templates, coded and designed by professional UX/UI experts, and optimized for the best user experience – which in turn, means better sales.

But themes are only the starting point – Automizely editor is also quite impressive. It lets you use these templates as a starting point, giving full freedom to drag and drop individual blocks to make the site uniquely yours.

With full SEO and website speed optimization, Automizely pages are fully suitable to attract visitors from search pages – and keep them happy and browsing as they land on your page. Overall, we liked how Automizely walked the tightrope and kept the balance between ease of use and editing freedom – that’s something many Shopify enjoy as well. What’s even more interesting: downloading and using Automizely is entirely free.

What do the Automizely reviews say?

Users enjoy just how easy the app is to use, and also praise just how customizable it is, especially when compared to Shopify’s own page builder.

3. GemVisual Page Builder

GemVisual - app banner

Shopify rating


Plans and pricing

$15 – $59/month


Premium themes, third-party tools

Shopify App Store

If you’ve previously worked with various WordPress page builders, the GemVisual Page Builder will be right up your street. It’s a very similar solution, using similar design cues – potentially, making your entire learning curve as simple as possible.

But of course, GemVisual is more than a familiar face. It also has modern, fully-responsive templates, fully in line with today’s web design stardards, as well as over 60 individual elements and over 30 third-party apps. It’s a full experience, letting you make SEO-optimized Shopify landing pages, and combine them with tools for conversions, marketing, and store design.

GemVisual does not have a free version. But its premium plans start at $15 a month for unlimited pages, 2 page types, and basic templates. More advanced plans for $29 and $59 a month respectively give you additional themes, A/B testing tools, plus options for custom code and more.

What do the GemVisual reviews say?

Templates get a lot of praise – so does the overall flexibility of the layouts, and customer support.

4. Layout Hub Easy Page Builder

Layout Hub Easy Page Builder - app banner

Shopify rating


Plans and pricing

Free – $59.99/month


Big library of templates

Shopify App Store

Layout Hub offers a big variety of layouts – there are around 150 fully-custom website options already available. And there will be more: with 30 to 50 new layout options released every month, this app offers its users a big, constantly-improving library, bigger than all Shopify page builders we tested.

Compare that to Shopify templates, which can cost anywhere from $50 to $200 a pop, and you’ll see what the value is like here.

Each layout also comes with plenty of sections that can be edited or rearranged using a built-in drag-and-drop editor. This gives even more options for you to build the website just the way you like it.

Trying out Layout Hub is free – the app’s free plan lets you use all premium layout options. The limits are the app’s branding in your site’s footer, you can build up to 3 pages, and customer support is limited to only email.

What do the Layout Hub reviews say?

Fittingly, users love how many layouts are there – as well as enjoy the opportunity to make new layouts of their own. Many praises went to the customer support as well.

5. Shogun Landing Page Builder

Shogun Landing Page Builder - app banner

Shopify rating


Plans and pricing

Free – $99/month


Massive element and feature library

Shopify App Store

Shogun is a Shopify page builder for those who want full control of their site’s design. It’s a killer combination for design-savvy users. There’s a massive library of unique elements, including video backgrounds, carousel, HTML and CSS code, as well as a very powerful precise Shopify page editor, letting you make custom designs based on device screen sizes.

Plus, additional business features like A/B testing, custom blog layouts, and advanced analytics tools can all be very useful for growing and perfecting your business performance. Same goes to SEO controls, giving you full freedom to add alt texts to images as well as meta titles and descriptions to improve search engine performance.

There are 30+ layouts to choose from, and they’re all available on Shogun’s free plan – it will also give you full access to the page builder and will let you publish one page. For more pages, and more creative options, paid plans start at $19/month.

What do the Shogun reviews say?

Customers praise the app’s ease of use and top-notch customer support. Rare negative reviews mention the app experiencing some bugs.

6. Zipify Pages Builder & Editor

Zipify Pages Builder & Editor - app banner

Shopify rating


Plans and pricing

$67 – $97/month


Sales-focused features

Shopify App Store

Zipify is a Shopify page builder optimized for one main mission – increasing your store’s sales. With a massive list of sales-focused features, such as bundle offers, order bumps, collections, as well as tried and tested sales funnels, there’s a lot to choose from.

Speed and SEO-optimized page templates are separated into five different categories: home, blog, product, collection, and landing pages. We loved how straightforward this app was in putting a page together. Everything was fast, and entirely effortless, perfect if you’re looking for a Shopify landing page builder.

It’s a simple solution that will do justice if you’re looking to try new pages and tactics to increase the sales on your Shopify site, Zipify might be the way to go. This app starts at $67/month.

What do the Zipify reviews say?

People love the app’s customer support and sales-focused features. It’s been lauded as a working option for capturing leads. Rare negative reviews miss certain design customization features.

7. Hypervisual Page Builder

Hypervisual - app banner

Shopify rating


Plans and pricing

$9.95 – $49/month


Simple, design-focused editor

Shopify App Store

Hypervisual takes all the features from Shopify page builders, and puts them through some sort of a machine. What comes from the other side is more of the same – but completely simplified.

Hypervisual Shopify page builder is, well, hyper visual. It uses giant images in its templates and offers simple on-screen options on the Shopify page editor to let you quickly and easily edit the site with all custom information.

Plus, its email capture feature syncs automatically with MailChimp and Klaviyo, letting you seamlessly move from one workflow to the other. It’s a simple solution, suited well for beginner users – and in our opinion, a superior approach compared to Shopify’s stock minimalist design solution.

It’s a premium tool, with prices starting at $9.95/month.

What do the Hypervisual reviews say?

They love the minimalist, design-focused approach to website building. There are also a lot of plaudits to the customer support for going the extra mile in helping users deal with their requests.

What to look for in a Shopify landing page builder?

Here are the main things to look out for in a Shopify page builder:

  • You-friendly page editor. Your app will be your workspace – you need to be comfortable in it. Pick a Shopify page editor that’s closest to the tools you’re comfortable working on. Or give them a shot, if they offer a free plan or a trial.
  • Suitable templates. A good template can give you a great head start. Choose a Shopify page builder that offers templates closest to your ideal landing page vision.
  • Solid sales features. Numbers don’t lie – your store needs to sell. So, pick a Shopify landing page builder that will give you the tools to succeed.
  • Good customer support. This might be an afterthought: it won’t be, if you’ll end up having problems and losing clients. Choose an app that offers around-the-clock customer support. You won’t regret it.

Why should you use a page builder for Shopify?

Still not sure, whether you should use a page builder for your Shopify site? Here are some of the reasons, why more and more shop owners are adding one of these apps in their “must-buy” lists:

  • Solid editing tools. Shopify’s stock builder is fine – but it’s no match to custom page builders. With them, you can stop limiting yourself and try making the website truly yours.
  • No coding required. This is one of the core Shopify truths – you either build your site with a template, or roll your sleeves up and learn coding. Page builders offer the third way – letting you make fully custom sites with no coding knowledge required.
  • Better value. Shopify page builder options come with many templates included free of charge. Meanwhile, one Shopify theme can cost anywhere from $50 to $200. We don’t need to point out which of the two options is better for your wallet.


There’s no one best Shopify page builder for everyone – but PageFly comes very close to that title. With custom templates and elements made for various purposes, it’s a great solution if you’re looking to grow your website and your business.

If you’re still not sure which page builder to pick, make sure to give them a shot: most of the options here come with either a free plan, or a free trial you can use. See the features that they offer, try out their different and exciting page editors and see the world beyond Shopify’s stock solutions.

Frequently asked questions

Which is the best page builder for Shopify?

PageFly is probably the best Shopify page builder – it offers plenty of pre-made templates for various types of pages, letting you build completely custom websites in no time. It’s a great all-around solution for both beginners and advanced users.

Does Shopify have a drag-and-drop builder?

Shopify does not offer a full drag and drop builder – however, there are many Shopify apps that can offer a full drag and drop website editing experience. Many of these apps are free as well.

What is the best free Shopify page builder?

PageFly and Automizely are two of the best free Shopify page builder options, letting you build fully custom landing pages, blogs, and more, without having to pay a single dollar.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!