Shopify meta descriptions and meta-titles: tips and examples

Shopify meta descriptions and meta-titles: tips and examples

Shopify meta descriptions and meta titles can help your store in several ways. Like getting high rankings in SERPs and showing a potential customer what your store is really about. A well-written, clear, and striking meta title and description can help you not only increase impressions, but also your store’s click-through rate.

In this article, we’ll talk about what this metadata is, how to write it and how to add it to your Shopify store. We’ll also provide you with examples, and share some useful tips.

Let’s start, then.

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What is a meta description?

A meta description is a description of your page that you only see in SERPs and your page’s source code. In the below example, the description is text in black letters.

title and meta description shopify

A good meta description encourages a potential visitor to click on your page and also provides a clear description of what you’ll find on the said page. It's also a part of an overall Shopify SEO strategy.

What is a meta title?

Meta title is a title of your page that appears in SERPs and your page’s source code. The title is a clickable link as shown in the example below.

shopify title and meta description

A good meta title is descriptive and includes the target keyword for that page, usually somewhere near the beginning.

How to write meta descriptions and meta titles for Shopify?

We’ve touched a bit on what makes a good meta title and description, but let’s talk in more details. Here’s a general guide we’ve compiled:

  • Use the main keyword for that page at the beginning of the meta title
  • Meta descriptions should include a call-to-action encouraging the reader to visit the page
  • Both the title and the description should be unique (different from your competitors and from your other pages) and as descriptive as possible
  • Both the title and the description should match the content of the page, otherwise, Google will ignore what you wrote and choose the title and description for you
  • Meta titles shouldn’t be longer than 70 characters
  • Meta descriptions shouldn’t be longer than 320 characters

In the next sections, we’ve shared tips on writing metadata for specific types of pages in your Shopify store.

Homepage

Your homepage is the face of the store. It’s important that the title and description represent what your shop offers.

Tips on writing a meta title:

  • Put your primary keyword in front and don’t exceed the character limit
  • Generally describe your store without going into specific products – unless it’s a one-product store

Tips on writing a meta description:

  • Use a relevant keyword, but focus on natural, direct language
  • Don’t use lists, bullet points, tables
  • Include a call-to-action that invites a potential customer to your store

Product page

This is where you advertise a specific product – make sure the potential customer gets all the information you want to provide to them while they’re still in the SERP.

Tips on writing a meta title:

  • Clearly write the product’s name so people can easily find it when they search for it
  • Include serial numbers, features, models – basically anything that would provide a reader with enough information to click

Tips on writing a meta description:

  • Describe the product by using features, benefits, and everything else that didn’t fit in the title

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Collection page

Collections are useful for grouping products so it’s easier for the customer to find what they want by category.

Tips on writing a meta title:

  • Clearly write the category name in the meta title

Tips on writing a meta description:

  • Describe what products a potential customer will find in this collection

Other pages

If you have other types of pages in your store, not just the ones we’ve mentioned above, you should optimize them as well. Those pages could be blog posts and anything else that isn’t a homepage, product or collection page.

To best optimize your meta titles and descriptions for the rest of the pages in your Shopify store, see the tips we’ve provided at the beginning of this section. I.e., use relevant keywords, don’t exceed the character limit, and make sure the title matches the content on the page.

Add and edit Shopify meta descriptions and meta titles

In order to add and edit meta tags to all your store’s pages, your Shopify theme has to support built-in SEO features. That includes your homepage, all product pages, collection pages, and other/general pages.

Whether the Shopify theme supports those SEO features, you’ll only find out after adding and/or editing meta titles and descriptions. Below we present step-by-step instructions on how to do that for different types of pages on your Shopify store.

To add a meta title and description for the homepage, follow these steps:

  1. Go to Online Store > Preferences
  2. Write the title and description by following best SEO practices
  3. View your homepage’s source code to see if meta tags are updated like you wanted to. If not, that means your Shopify theme is not compatible with built-in SEO features and you’ll need to edit the template. For that, we have a separate section later on in the article.

For the product pages, follow these steps:

  1. Go to Products
  2. Choose a product
  3. Click on “Edit website SEO” like pictured in the screenshot below

add meta tag to shopify

  1. Write the title and description that best describes the product
  2. Check the source code just like you did for the homepage

For the collection pages, follow these steps:

  1. Go to Products > Collections
  2. Choose a collection you want to edit meta tags to
  3. Click on “Edit website SEO”
  4. Write the meta title and description that best describes your collection page
  5. Check the source code just like you did for the homepage and product pages

For other/general pages, follow these steps:

  1. Go to Online Store > Pages
  2. Choose a page you want to add SEO title and description to
  3. Write the title and description that best describes the page
  4. Check the source code just like you did for all previous pages

Now that you know how to update your Shopify store’s metadata, let’s jump to the section that explains why you might want to install a Shopify app for metadata editing.

Use a Shopify app to edit metadata

Metadata can be tricky to perfect. It involves competitor analysis, extensive SEO knowledge, and time. If you do it on your own straight from your Shopify store, you have to research the rules and best practices yourself.

Not to mention that if your store is big, it will also be time-consuming to add meta titles and descriptions for all product pages.

So, if you want to make the process of adding meta titles and meta descriptions to your product pages easier, try out a Shopify app like TinyIMG.

shopify meta description

Here are the advantages it offers:

  • Add and edit meta titles easy with no prior SEO knowledge
  • Personalized tips that help you write the best metadata
  • Automatic keyword suggestions based on competitors

You can edit the metadata with TinyIMG for only $1.99/month.

Edit your Shopify store theme

If you write your meta title and description according to the steps we’ve provided in the previous section, but nothing shows up after checking the source code, it means you have to edit the template itself.

In order to do that, follow these steps:

  1. Go to the admin section, then go to Online Store > Themes
  2. Click “Actions”, and from the dropdown menu choose “Edit code”
  3. Click on the “theme.liquid” file on the left side. This is the place that will allow you to edit your Shopify template’s meta title and description
  4. For the title tags, find the text between <title> and </title> and replace it with this:

    <title>{{ page_title }}{% if current_tags %} – tagged "{{ current_tags | join: ', ' }}"{% endif %}{% if current_page != 1 %} – Page {{ current_page }}{% endif %}{% unless page_title contains shop.name %} – {{ shop.name }}{% endunless %}</title> 

  5. For the description tags, find the part of the text that starts with <meta name=”description”, and replace it with the text below:

    {% if page_description %} <meta name="description" content="{{ page_description | escape }} {% if template contains 'collection' %}{% if current_page > 1 %}Page no. {{ current_page }}{% endif %}{% endif %}" /> {% endif %}

Congrats, you have your metadata ready! Let’s move on to the next section where we provide you with good Shopify metadata examples.

Shopify meta description and meta title examples

Let’s look at some Shopify stores that nailed the meta title and description game.

Homepage

Here’s a store that sells delicious cookies (or so they say). The title is short and punchy – if you search “delicious cookies” on Google, the title can’t get any better.

In the meta description, you see more specifics of what kind of cookies the store sells. The first several words say it all. You’ll immediately know if you want to stay or look for other delicious cookies.

shopify homepage meta description

Product page

Here’s a Shopify store that sells jeans. That’s it. Their focused and targeted marketing shows in metadata as well. In this example, we see a product page for a pair of relaxed women’s jeans.

The meta description is really descriptive – it focuses on the type of jeans and its main characteristics. You can clearly tell if the jeans they’re describing are up your alley or not.

meta tags shopify

Collection page

This last store sells makeup for dark skin women – and this specific example is about highlighters. The description immediately catches the eye by talking about a common problem women have with this product.

After posing a rhetorical question, the description moves to specific highlighter characteristics. When you finish reading it, you already have all the information you need about the category.

This Shopify meta description is a perfect length, not cut-off, not rewritten by Google, and generally well-executed.

title and meta description shopify examples

Will Google change your store's metadata in SERP?

There’s a chance Google will change your store’s metadata (sorry about that). An Ahrefs study showed that almost 63% of hand-written meta descriptions are changed.

However, there is no clear evidence for what kind of descriptions will or will not be changed.

We advise you to still keep writing descriptions unless you have thousands of product pages – that could be a bit wasteful in terms of time and energy. In those cases, we also suggest getting a Shopify app like TinyIMG that makes the whole process easy and efficient.

Generally, you should still write your own meta descriptions for your highest-traffic pages and the pages that are meant to rank in SERP. As we’ve already established, a well-written meta description can boost the click-through rate.

Summary

Shopify meta descriptions can convince a potential visitor to visit your website, while meta titles are very important for ranking high in SERP.

You will succeed if you use relevant keywords, don’t exceed character limits, and make sure your titles and descriptions are unique, descriptive, and match the content of the respective page.

You can easily change the metadata on your Shopify store if it supports built-in SEO features, or use an app like TinyIMG to create the best titles and descriptions that represent your site well.

Frequently asked questions

How does Shopify meta data work?

Shopify metadata appears in search engine result pages when you search for something. It consists of a clickable title that lands you on the website and a description below that’s used to describe what the page you’ll be visiting is all about.

Can I use H1 as a meta title for my Shopify store pages?

You can use H1 as a meta title for your Shopify store pages, but generally it is advised to write a unique title. By writing a different title you can send more signals to Google about your page, giving it more opportunities to rank high in SERPs.

What is the difference between the title tag and the meta title?

The title tag displays the name of your page and is visible when you land on that page. Meanwhile, the meta title is used in search engine result pages and can be seen when you’re searching for something on Google as a clickable link that brings you to the respective page.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!