Best Shopify clothing themes for fashion stores

Best Shopify clothing themes for fashion stores
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Choosing the right Shopify theme for a clothing store can be a daunting task – the fashion industry is no joke. With competition aplenty, how do you make sure you start off on the right foot?

That’s why we’ve compiled the list of 16 best Shopify clothing themes. We’ve looked at the template design, user-friendliness, and easy navigation: generally anything that would help you generate more sales.

The best part is that you’ll be able to personalize these themes to your clothing brand image without having to spend weeks tinkering with code. That being said, let’s get into the reviewing part.

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Top 18 Shopify themes for clothing stores – our detailed list

As promised, here’s our shortlist of the best Shopify themes for the fashion industry:

  1. Booster – feature-rich Shopify theme with 40+ marketing tools
  2. Mavon – versatile and modern theme that caters to the needs of online stores
  3. Blum - Fashionable, quick-setup theme made for exceptional experiences
  4. Ella – multipurpose Shopify theme for clothing that’s beloved by thousands
  5. Multifly – powerful Shopify theme with tons of customization options
  6. Glossier – attractive and feature-rich Shopify theme for clothing and cosmetics stores
  7. Shella – lightweight Shopify theme for clothing brands with user-friendly features

Now, let’s review each theme in detail.

1. Booster – all-inclusive Shopify theme for any store

Booster shopify theme banner

Booster is a powerhouse of a Shopify theme. Flexible, fast, and focused on conversions, it’s absolutely worth checking out.

Layout templates:

50+ presets

Price:

$248/year or $398 one-time

Compatible with Shopify 2.0:

Yes

Try theme:

Booster might seem expensive but they include 40+ conversion optimized marketing tools into the cost. This way, you save money because you won’t have to think about installing third party Shopify apps that only slow your website down. You get features like people watching, upsell pop ups, stock left bar, delivery estimator, dynamic checkout, and a lot more.

Running a clothing business in an oversaturated market is extremely difficult, so all these useful features can be a huge boost in increasing sales.

booster shopify theme product page demo

 

This theme is very highly flexible, and you get a lot of options when it comes to different layout elements. For example, you can choose from several mega menus, cart options, and add to cart interactions.

Main features:

  • Extremely customizable
  • Fast performance
  • 40+ marketing tools
  • Fully mobile optimized

If there’s one Shopify theme that truly includes everything, it’s Booster.

Suggested reading

2. Mavon –  versatile and modern theme for online stores

Mavon shopify theme

Mavon Shopify Theme is a versatile and modern theme that caters to the needs of online stores selling various products. Its clean and minimal design allows easy customization, making it perfect for small and large businesses. With its user-friendly interface and advanced features, Mavon helps store owners create a seamless shopping experience for their customers.

Layout templates:

4 presets: Fashion, Beauty, Electronics, Jewelry

Price:

From $280

Compatible with Shopify 2.0:

Yes

Try theme:

Mavon offers over 20 customizable sections to create visually stunning layouts. The comprehensive and organized mega menu can enhance navigation and user experience. With size charts, store locator, countdown times, and lightning-fast search, your customers will enjoy a seamless shopping experience. Showcase products in detail with high-quality images, providing a closer look and enhancing the overall shopping experience for customers.

With four distinct layout templates - fashion, beauty, electronics, and jewelry, it serves a range of businesses. Mavon delivers a seamless mobile eCommerce experience with advanced tools and features. It gives you a competitive edge and boosts sales growth.

Mavon shopify theme screenshot

Main features:

  • Lookbooks
  • Color swatches
  • Product Reviews
  • Unlimited free trial
  • In-store pickups

3. Blum – Fashionable, quick-setup theme made for exceptional experiences. 

Blum shopify theme

Blum is a modern and mobile-first Shopify theme designed for fashion, beauty, and lifestyle stores. It has an elegant design that showcases products in a professional and appealing way. If you're looking for a clean and modern Shopify theme that's easy to customize, super-fast and has excellent support, Blum will be a great choice for your store.

Layout templates:

4 presets: Celia, Mondo, Solie, Crafts

Price:

From $170

Compatible with Shopify 2.0:

Yes

Try theme:

With the mobile-first mindset, Blum was built for mobile first and foremost, guaranteeing an engaging experience for shoppers.

Blum also has an impressive page speed score on mobile. After testing, we found out that pages generated by Blum theme can gain an 80+ Google Pagespeed score on mobile. This is extremely crucial for both buyer’s experience and Google ranking, and results in higher conversion rate and sales growth.

Main features:

  • Built for mobile shoppers
  • Distinctive elements for effective promotions
  • Unrivaled page speed

4. Ella – stunning layouts & plenty of space for creativity

Contemporary, colorful, yet insanely neat and organized – that’s probably the best way we can describe Ella. With 20+ gorgeous layouts, you’re bound to find the perfect theme for your clothing store.

Layout templates:

23+ homepage layouts, 12+ product page layout

Price:

$89

Compatible with Shopify 2.0:

Yes

Try theme:

Ella is on top of our Shopify theme list for a reason – not only does it offer plenty of design options, but it also has many features. The theme is mobile-first, meaning it’s designed in a way to make the shopping experience on the phone as comfortable as possible.

There’s also a lot of focus on sales features, like upsell and cross-sell elements, quick shop for an easy checkout, and an effective “Before you leave” popup that brings the customer right back to the store with an enticing discount offer.

ella shopify fashion theme quick view feature demo

Main features:

  • Lots of layout options
  • Quick shop
  • One-click checkout
  • Flexible sections
  • Sticky Add to cart button
  • Multiple currencies
  • Newsletter popups

This is one of our favorites when it comes to the best Shopify clothing themes. The only downside is that it’s quite pricey. So, if you’re just starting out and your eCommerce store is still in the beginning stages, save Ella theme for later.

5. Multifly – flexible and easily customizable layouts

Multifly offers customizable Shopify templates for your fashion store. With an in-built Shopify visual builder, you can make your own layout with no coding involved.

Layout templates:

20+ templates

Price:

From $89

Compatible with Shopify 2.0:

Yes

Try theme:

This Shopify theme is fully responsive, lightweight, and allows for full customizability. You can customize the homepage with ready sections, set up color and size swatches for your products, AJAX search (aka live search functionality), quick view, and more.

Multifly is pricey, but the perks it offers are worth the money. Also, with extra payments, you can set up dropshipping, get additional months of customer support, and more. Multifly also utilizes big images with text overlay to display collections, sales, and discounts which creates an interesting visual dynamic.

multifly shopify theme image with text overlay example

Main features:

  • Responsive layouts with all devices
  • Full customization of the entire store
  • Shopify visual builder
  • Color, size swatches
  • Dropshipping ready
  • Google web fonts

With its full flexibility in customization, Multifly is a great theme for building a unique store that would reflect your fashion brand.

6. Glossier – multipurpose Shopify theme for beauty & fashion

Glossier is a responsive Shopify theme for your clothing or cosmetics store. With its sleek, minimal design and customization capabilities, this theme will allow you to create an ecommerce store of your dreams.

Layout templates:

6+ homepage layouts, 8+ product page layouts

Price:

From $48

Compatible with Shopify 2.0:

Yes

Try theme:

You can set up Glossier themes for all screens, including mobile, tablet, and desktop. You can use drag & drop page builder for an easier design process. Glossier also has great marketing and sales features, including custom product labels, quick view, lookbooks, customer review and testimonial sections, countdown timers, and more.

glossier shopify theme testimonials section

Main features:

  • Fully responsive
  • Several page layouts
  • Multiple currencies
  • Quickview
  • Custom product labels
  • Customer reviews
  • Lookbooks

If you want to launch a successful fashion store, you need a theme that’s trendy and modern. And Glossier gives you exactly that.

7. Shella – huge variety of Shopify theme layouts for clothing stores

Shella offers clean, lightweight Shopify templates for clothing stores. Years of development and experience allowed MPIthemes to create dynamic, functional and optimized themes.

Layout templates:

30+ layouts

Price:

$69

Compatible with Shopify 2.0:

Yes

Try theme:

The theme is not cheap, but it’s feature-heavy. The theme is perfect for big stores as it offers powerful mega menus for comfortable product categorization. You can choose from tens of contemporary designs and create the clothing store you dream of without dabbling in code. Shella is also one of the faster themes in the market as they boast a score of 89 based on Google Lighthouse speed metrics.

shella shopify clothing theme mega menu example

Main features:

  • Fast speed
  • Product swatches
  • Quickview
  • Code optimized for rich snippets
  • Dropshipping ready
  • RTL support
  • Powerful mega menus

If you need a Shopify clothing theme with clean design, fast speeds, and lightweight code, Shella will not disappoint.

8. Retina – modern and flexible Shopify theme perfect for fashion stores

Retina theme banner

Retina is a highly customizable Shopify theme with a lot of features focused on elevating your brands and increasing sales. With so much competition in the fashion industry, a professional theme like this can help you stand out.

Layout templates:

4 presets

Price:

$220

Compatible with Shopify 2.0:

Yes

Try theme:

With this theme, you can add beautifully made testimonial sections, features product callouts, back-in-store alerts, and other features. Retina also focuses on mobile design, which is very important since increasingly more people are shopping on their phones. And by using Shopify theme builder, you can give your store a unique look that represents your brand the best.

retina shopify clothing theme collections page demo

Main features:

  • Mobile-friendly design
  • Simple setup and customization
  • Quick buy
  • Back-in-store alerts
  • Promo banners and popups

9. Responsive – minimal Shopify theme for trendy fashion brands

Responsive shopify theme banner

Developed by Out of the Sandbox, Responsive is a great Shopify theme for clothing brands. The products are put front and center, and everything looks smooth and sleek on any screen.

Layout templates:

4 presets

Price:

$240

Compatible with Shopify 2.0:

Yes

Try theme:

One of the things that sets Responsive apart is its clean and clutter-free design. They made it extremely easy for customers to find what they’re looking for, thanks to its minimal navigation. When it comes to features, you’ll find powerful product filtering and sorting options, promo banners, back-in-stock alerts, custom product badges, stock counters, and more.

Take a look at The Zany Store, a clothing brand that has embraced the Responsive Shopify theme for their website. The site exudes a clean and fashionable aesthetic, featuring intuitive navigation and an absence of unnecessary elements.

the zany store using responsive shopify theme for their minimal clothing brand

Main features:

  • Fully responsive
  • Focus on visuals
  • Highly customizable
  • Quick view
  • Stock counter

10. Goodwin – feature-rich and bold Shopify theme for fashion stores

Goodwin offers lots of useful eCommerce features and bold, colorful, yet tidy templates for your clothing store.

Layout templates:

22+ homepage designs, 4 product page layouts

Theme styles:

Dark and Light

Price:

$57

Compatible with Shopify 2.0:

Yes

Try theme:

Goodwin is a mobile-friendly Shopify theme that offers more than 10 header and footer options, advanced add-to-cart buttons, mega menu visual builder, and much more. With this theme, your clothing store will get a new, professional feel.

Rated as a weekly top seller by Shopify, Goodwin already has multiple clients with successful stores in various industries – including fashion. While not the cheapest option out of the bunch, we think it’s worth the price just because of the variety and the quality it offers.

goodwin shopify theme for fashion stores product page demo

Main features:

  • Fully responsive
  • Advanced add to cart button
  • Product reviews
  • Flexible visual builder
  • Dynamic checkout buttons

Goodwin is a true and tested Shopify theme for fashion stores that will certainly give your site a new, professional look.

11. August – stylish and well-optimized Shopify templates

August is for those seeking stylish and trendy designs packed with conversion-focused features.

Layout templates:

8+ homepage templates, 8+ product layouts

Price:

$59

Compatible with Shopify 2.0:

Yes

Try theme:

Live search feature, product filter systems, user-friendly mega menu – all in one attractive Shopify theme package. August has a simple admin panel, so it’s easy to get around and set up your store. For better SEO, this theme offers a clean and structured code base optimized for Google rich snippets. In terms of design, August focuses on visual storytelling with different sections for bold imagery.

The August Shopify theme focuses on fashionable swimwear, so if you’re setting up an eCommerce store for bikinis and swimsuits, this could be your pick.

august shopify theme for fashion stores visual sections demo

Main features:

  • Fully responsive
  • Several header & footer options
  • Convenient product filtering
  • Easy customization
  • FAQ pages
  • Fast loading

August is attractive and packed with all the features you need to set up a functional and optimized Shopify store.

12. Avone – one of the most feature-packed themes for clothing stores

Avone is a powerful and easy-to-use multipurpose Shopify theme with extensive functionality. Since they offer more than 1000 customization options, it makes them the most customizable theme in the market.

Layout templates:

33+ homepage templates, 8+ product layouts

Price:

$79

Compatible with Shopify 2.0:

Yes

Try theme:

This Shopify theme is highly customizable, giving you options to choose your own style for a header, footer, typography, logos, colors, layouts, and more. Flexibility is also reflected in product pages where you can add and rearrange blocks to your liking. You can make changes and see them immediately in real-time using Shopify theme customizer.

Being at $79, it’s pretty pricey, but you get your money’s worth when it comes to the myriad of customization options and many useful eCommerce features.

Main features:

  • Mobile-optimized design elements
  • Flexible layout sections
  • Built-in mega menu
  • Integrated mini shopping cart
  • Shopify theme customizer
  • Quick shop
  • Dynamic product labels

We don’t have enough space here to list all the advanced Shopify features Avone offers. Try out yourself and see!

13. Elessi 3.0 – clean, modern, and focused on customer experience

Elessi 3.0 creators highlight the importance of customer experience in their Shopify theme descriptions. With modern, neat touch, Elessi 3 tries to appeal to those seeking minimalism.

Layout templates:

20+ homepage layouts, 9 product layouts

Price:

$99

Compatible with Shopify 2.0:

Yes

Try theme:

Elessi 3.0 is designed for conversions – from layout designs and excellent product pages to features and section placements, this theme was smartly built to help you increase conversion rate. With this teme, you can use unique product filtering and comparing, product quick view, FAQ pages, and more.

elessi shopify theme fashion product page

Main features:

  • Fully responsive
  • In-built mega menu
  • Color, label & image swatches
  • Product filtering
  • Drag & drop page builder
  • Performance optimized
  • RTL support

This Shopify clothing theme is easy to use, it’s powerful, customer-focused, and very good-looking. It might be exactly the thing you’ve been looking for.

14. Flow – put your product front and center with this Shopify clothing theme

Flow is a clutter-free and product-focused Shopify theme that allows you to create a modern and fashionable eCommerce store.

Layout templates:

3 presets

Theme styles:

Queenstown, Byron, Cannes

Price:

$350

Compatible with Shopify 2.0:

Yes

Try theme:

Flow makes it easy for you to design a unique online store that perfectly reflects your brand. Use the drag-and-drop feature to create custom pages with no coding experience required. Flow is also very visually-centric, with images doing a lot of heavy lifting for brand storytelling. This Shopify theme is powerful and built to handle a high volume of purchases and traffic at any time.

flow shopify theme for fashion stores

Main features:

  • Drag and drop builder
  • High performance
  • Quick buy
  • In-menu promos
  • Optimized for international customers
  • Color swatches
  • Enhanced search

While being one of the more expensive options, Flow offers powerful functionality and an abundance of features while keeping your product front and center.

15. Testament – visual storytelling and focus on conversions

Testament is a Shopify clothing theme focused on conversions and high performance.

Theme styles:

Genesis, Exodus, Revelation, Deliverance

Price:

$260

Compatible with Shopify 2.0:

Yes

Try theme:

Testament is fully optimized for mobile users and highly focused on improving conversions. This Shopify theme is great for large catalogs, high-volume stores, and visual storytelling.

With this theme, you can take advantage of a lot of features, such as quick buy, slide-out cart, in-menu promos, product badges, quick view, product filtering, FAQ pages, and much more. Testament also has a testimonials section that you can connect to the reviewed product – which could be a great boost in brand trust and conversion rate.

testament shopify theme testimonials section demo

Main features:

  • Mobile optimized
  • High performance
  • Mega menu
  • Color swatches
  • Quick buy
  • Cart notes

If you want a Shopify theme that’s great for storytelling, but also optimized for conversions, try out Testament (you can try it out with an unlimited free trial). And you can get the best store look if you use the right Testament theme image sizes.

16. Apparelix – powerful and feature-packed Shopify fashion theme

Apparelix lets you enjoy a completely code-free workflow and tons of customization options for your dream Shopify fashion store.

Layout templates:

5+ homepage layouts, 4 product layouts

Price:

$89 for one store

Compatible with Shopify 2.0:

Yes

Try theme:

Use Shopify visual builder and build your own layouts freely. Apparelix has features such as a mega menu, banners section, color and size swatches, AJAX search, custom product tabs, quick view, and more. You can also create stunning banner designs using banner templates.

apparelix shopify theme banner design example

Main features:

  • Fully responsive
  • Countdown timer
  • Mega menu
  • Quick view
  • Multi-language & RTL support
  • Fast-loading

Clean and fully optimized, Apparelix allows you to kick back, forget about technical issues, and just design the clothing store of your dreams.

17. Icon – perfect Shopify theme for image-focused content

Icon gives you a lot of space for visual expression as it focuses on image-heavy clothing stores.

Theme styles:

Dolce, Christian, Yves, Vera

Price:

$260

Compatible with Shopify 2.0:

Yes

Try theme:

This Shopify theme is great for large catalogs, high-volume stores, and quick setup. You can use the drag and drop feature to build custom blocks and sections, thus making your store unique and reflective of your brand. While quite minimal, Icon offers great sales features like upsell and cross-sell, quick view, stock counters, product badges, promo banners, and more.

icon shopify theme product page demo

Main features:

  • Mobile optimized
  • Quick setup
  • Quick buy
  • Back-in-stock alert
  • In-menu promos
  • Animation
  • Color swatches

Icon is an extremely good-looking store and a perfect fit for those looking to tell a story through images.

18. Lezada – minimal multipurpose Shopify theme with a creative touch

Lezada is a creative Shopify theme for fashion stores that allows you to use its stunning elements for a unique brand representation.

Layout templates:

5 homepage layouts, 5+ product page layouts

Price:

$79

Compatible with Shopify 2.0:

Yes

Try theme:

With Lezada, you can allow your creative side to make decisions. On top of all the main features all themes offer, this Shopify theme has features like 3D product display, wishlist, Instagram shop, notification bar, coming soon page, and more. Since Lezada offers tons of useful conversion-focused features, you can save money on third party Shopify apps. 

lezada multipurpose shopify theme homepage banner

Main features:

  • Mobile-first design
  • Responsive mega menu
  • Free lifetime updates
  • Instagram shop
  • Parallax & video backgrounds
  • RTL support

With tons of features and plenty of pre-built design templates, Lezada is an excellent choice for anyone looking to start a fashion store online.

What to look for in a Shopify theme for a fashion store?

Seeing long lists of features while researching Shopify themes for clothing stores can feel overwhelming. So what should you pay attention to the most in order to pick the right one?

Here’s our list of criteria:

  1. Mobile optimization – probably the most important one
  2. Tested high performance so not to scare away customers
  3. Quick buy options for an easier purchasing process
  4. Multiple currency support
  5. Color and size swatches
  6. Plenty of customization options, templates, and layouts
  7. Flexible visual builder for an easier designing period
  8. Customer review section to build trust among buyers
  9. Dynamic product sale labels
  10. Upselling features that would incentivize customers to buy more
  11. Conversion-focused features like sale labels and countdown timers

Generally, most Shopify themes offer features that are necessary to build a functional and fast clothing store. Pay attention to details, price, and last but definitely not least, the design.

Shopify clothing themes: Final words

Choosing the best Shopify theme for clothing stores is definitely a challenge because the industry is huge and there are more than enough options.

It’s incredibly important to make an informed, researched decision because all aspects of a theme will help you gain traffic, customers, and increase conversions. From design, layout options, mobile optimization, customization options, and upselling features, to details like sale labels or color swatches, everything forms a package necessary for the growth and development of a successful store.

We hope our list of 18 best Shopify themes for fashion, alongside their descriptions, will help you choose the one that will allow your brand to shine the most.

Frequently asked questions

To choose the best Shopify theme for your clothing store, look at the features it offers, user reviews, Shopify ratings, and the design that can represent your brand the best.

Shopify themes best fit for menswear are Goodwin, Flow, and Apparelix. However, most Shopify themes allow plenty of customization to build your clothing store in a way that it best reflects your brand image.

The best free Shopify theme for a clothing store is Dawn. It offers a lot of great features, as well as a neat and minimal design that allows you to put all the focus on the products at hand.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!