Best Shopify clothing themes for fashion stores

Best Shopify clothing themes for fashion stores

Choosing the right Shopify theme for a clothing store can be a daunting task – the fashion industry is no joke. With competition aplenty, how do you make sure you start off on the right foot?

That’s why we’ve compiled the list of 15 best Shopify clothing themes. We’ve looked at the template design, user-friendliness, and easy navigation: generally anything that would help you generate more sales.

The best part is that you’ll be able to personalize these themes to your clothing brand image without having to spend weeks tinkering with code. That being said, let’s get into the reviewing part.

Clothing stores require image-heavy designs. Make sure it's all optimized to perfection with an image optimization app

Get TinyIMG now

Top 15 Shopify themes for clothing stores – our detailed list

As promised, here’s our shortlist of the best Shopify themes for the fashion industry:

  1. Ella – multipurpose Shopify theme for clothing that’s beloved by thousands
  2. Minimal – free and product-focused Shopify fashion theme
  3. Multify – powerful Shopify theme with tons of customization options
  4. Glossier – attractive and feature-rich Shopify theme for clothing and cosmetics stores
  5. Shella – lightweight Shopify theme for clothing brands with user-friendly features
  6. Goodwin – high-quality Shopify theme that offers eccentric layouts for fashion stores
  7. August – visually appealing and functional Shopify theme for fashion retailers

See all the other themes in our list here. And now, let’s review each of them in detail.

Ella – stunning layouts & plenty of space for creativity

Contemporary, colorful, yet insanely neat and organized – that’s probably the best way we can describe Ella. With 20+ gorgeous layouts, you’re bound to find the perfect theme for your clothing store.

Layout templates:

23+ homepage layouts, 12+ product page layout

Price:

$89

Compatible with Shopify 2.0:

Yes

Try theme:

Ella is on top of our Shopify theme list for a reason – not only does it offer plenty of design options, but it also has many features. From SEO optimization and responsiveness, to quick shop and one-click checkout, all is taken care of in this Shopify theme. You don’t have to worry about code or any technical matters at all.

Main features:

  • Lots of layout options
  • Quick shop
  • One-click checkout
  • Grouped products
  • Sticky Add to cart button
  • Multiple currencies
  • Newsletter popups

This is one of our favorites when it comes to the best Shopify clothing themes. The only downside is that it’s quite pricey. So, if you’re just starting out and your eCommerce store is still in the beginning stages, save Ella theme for later.

Minimal – for those seeking minimal, clean designs

If you wish to keep your Shopify clothing store to a minimum design and accentuate the products, Minimal might be just for you. It’s in the name after all.

Theme styles:

Vintage, Fashion, Modern

Price:

Free

Compatible with Shopify 2.0:

Yes

Try theme:

Compatible with desktop and mobile, Minimal is great for smaller clothing stores. Since this Shopify theme keeps its features and design to a minimum, the store loads fast, ensuring a great user experience.

With this theme, you can display recommended products, add cart notes, and set up in-store pickups. The best part – it’s free, so if you’re just getting started in the eCommerce business, Minimal is bound to serve you well.

Main features:

  • Speed-tested and approved
  • Free high-resolution images
  • Quick setup
  • Clutter-free design

With Minimal, you can keep your store simple and make sure your fashion products are front and center.

Multifly – flexible and easily customizable layouts

Multifly offers customizable Shopify templates for your fashion store. With an in-built Shopify visual builder, you can make your own layout with no coding involved.

Layout templates:

20+ templates

Price:

$139 for one store

Compatible with Shopify 2.0:

Yes

Try theme:

This Shopify theme is fully responsive, lightweight, and allows for full customizability. You can customize the homepage with ready sections, set up color and size swatches for your products, AJAX search (aka live search functionality), quick view, and more.

Multifly is pricey, but the perks it offers are worth the money. Also, with extra payments, you can set up dropshipping, get additional months of customer support, and more.

Main features:

  • Responsive layouts with all devices
  • Full customization of the entire store
  • Shopify visual builder
  • Color, size swatches
  • Dropshipping ready
  • Google web fonts

With its full flexibility in customization, Multifly is a great theme for building a unique store that would reflect your fashion brand.

Glossier – multipurpose Shopify theme for beauty & fashion

Glossier is a responsive Shopify theme for your clothing or cosmetics store. With its sleek, minimal design and customization capabilities, this theme will allow you to create an ecommerce store of your dreams.

Layout templates:

6+ homepage layouts, 8+ product page layouts

Price:

$69 for one store

Compatible with Shopify 2.0:

Yes

Try theme:

You can set up Glossier themes for all screens, including mobile, tablet, and desktop. You can use drag & drop page builder for an easier design process. Generally, this theme has all the features you need to build a well-functioning, gorgeous fashion store.

Main features:

  • Fully responsive layouts
  • Several page layouts
  • Multiple currencies
  • Quickview
  • Customer reviews
  • FAQ pages

If you want to launch a successful fashion store, you need a theme that’s trendy and modern. And Glossier gives you exactly that.

Shella – huge variety of Shopify theme layouts for clothing stores

Shella offers clean, lightweight Shopify templates for clothing stores. Years of development and experience allowed MPIthemes to create dynamic, functional and optimized themes.

Layout templates:

30+ layouts

Price:

$79

Compatible with Shopify 2.0:

Yes

Try theme:

The theme is not cheap, but it’s feature-heavy. You can choose from tens of contemporary designs and create the clothing store you dream of without dabbling in code. Shella is also one of the faster themes in the market as they boast a score of 89 based on Google Lighthouse speed metrics.

Main features:

  • Fast speed
  • Product swatches
  • Quickview
  • Code optimized for rich snippets
  • Dropshipping ready
  • RTL support
  • FAQ pages

If you need a Shopify clothing theme with clean design, fast speeds, and lightweight code, Shella will not disappoint.

Goodwin – feature-rich and bold Shopify theme for fashion stores

Goodwin offers lots of useful eCommerce features and bold, colorful, yet tidy templates for your clothing store.

Layout templates:

22+ homepage designs, 4 product page layouts

Theme styles:

Dark and Light

Price:

$93

Compatible with Shopify 2.0:

Yes

Try theme:

Goodwin is a mobile-friendly Shopify theme that offers more than 10 header and footer options, advanced add-to-cart buttons, mega menu visual builder, and much more. With this theme, your clothing store will get a new, professional feel.

Rated as a weekly top seller by Shopify, Goodwin already has multiple clients with successful stores in various industries – including fashion. While not the cheapest option out of the bunch, we think it’s worth the price just because of the variety and the quality it offers.

Main features:

  • Fully responsive
  • Advanced add to cart button
  • Product reviews
  • Flexible visual builder
  • Dynamic checkout buttons

Goodwin is a true and tested Shopify theme for fashion stores that will certainly give your site a new, professional look.

August – stylish and well-optimized Shopify templates

August is for those seeking stylish and trendy designs packed with conversion-focused features.

Layout templates:

8+ homepage templates, 8+ product layouts

Price:

$59

Compatible with Shopify 2.0:

Yes

Try theme:

Live search feature, product filter systems, user-friendly mega menu – all in one attractive Shopify theme package. August has a simple admin panel, so it’s easy to get around and set up your store. For better SEO, this theme offers a clean and structured code base optimized for Google rich snippets.

The August Shopify theme focuses on fashionable swimwear, so if you’re setting up an eCommerce store for bikinis and swimsuits, this could be your pick.

Main features:

  • Fully responsive
  • Several header & footer options
  • Convenient product filtering
  • Easy customization
  • FAQ pages
  • Fast loading

August is attractive and packed with all the features you need to set up a functional and optimized Shopify store.

Avone – one of the most feature-packed themes for clothing stores

Avone is a powerful and easy-to-use multipurpose Shopify theme with extensive functionality. Since they offer more than 1000 customization options, it makes them the most customizable theme in the market.

Layout templates:

33+ homepage templates, 8+ product layouts

Price:

$89

Compatible with Shopify 2.0:

Yes

Try theme:

This Shopify theme is highly customizable, giving you options to choose your own style for a header, footer, typography, logos, colors, layouts, and more. You can make changes and see them immediately in real-time using Shopify theme customizer.

Being at $89, it’s pretty pricey, but you get your money’s worth when it comes to the myriad of customization options and many useful eCommerce features.

Main features:

  • Mobile-optimized design elements
  • Built-in mega menu
  • Integrated mini shopping cart
  • Shopify theme customizer
  • Quick shop
  • Dynamic product labels

We don’t have enough space here to list all the advanced Shopify features Avone offers. Try out yourself and see!

Elessi 3.0 – clean, modern, and focused on customer experience

Elessi 3.0 creators highlight the importance of customer experience in their Shopify theme descriptions. With modern, neat touch, Elessi 3 tries to appeal to those seeking minimalism.

Layout templates:

20+ homepage layouts, 9 product layouts

Price:

$99

Compatible with Shopify 2.0:

Yes

Try theme:

Elessi 3.0 is designed for conversions – from layout designs and excellent product pages to features and section placements, this theme was smartly built to help you increase conversion rate. With this teme, you can use unique product filtering and comparing, product quick view, FAQ pages, and more.

Main features:

  • Fully responsive
  • In-built mega menu
  • Color, label & image swatches
  • Product filtering
  • Drag & drop page builder
  • Performance optimized
  • RTL support

This Shopify clothing theme is easy to use, it’s powerful, customer-focused, and very good-looking. It might be exactly the thing you’ve been looking for.

Flow – put your product front and center with this Shopify clothing theme

Flow is a clutter-free and product-focused Shopify theme that allows you to create a modern and fashionable eCommerce store.

Layout templates:

3 presets

Theme styles:

Queenstown, Byron, Cannes

Price:

$350

Compatible with Shopify 2.0:

Yes

Try theme:

Flow makes it easy for you to design a unique online store that perfectly reflects your brand. Use the drag-and-drop feature to create custom pages with no coding experience required. This Shopify theme is powerful and built to handle a high volume of purchases and traffic at any time.

Main features:

  • Drag and drop builder
  • High performance
  • Quick buy
  • In-menu promos
  • Optimized for international customers
  • Color swatches
  • Enhanced search

While being one of the more expensive options, Flow offers powerful functionality and an abundance of features while keeping your product front and center.

Glam – fully responsive Shopify theme designed just for the fashion industry

Glam is built specifically for fashion and clothing brands. This Shopify theme is feature-rich, well-optimized, and good-looking.

Layout templates:

N/A

Price:

$59

Compatible with Shopify 2.0:

Yes

Try theme:

Glam is a fully responsive Shopify theme for clothing stores with intuitive, advanced Shopify features and all technical components needed for a successful fashion site.

With this theme, you get access to a powerful admin panel that allows you to easily customize various blocks and sections. You can add AJAX sidebar filters, AJAX cart, quick pop-up view, product sale labels, a countdown timer, different currency options, Google web fonts, and more.

Main features:

  • Fully responsive
  • Different mega menus
  • Powerful admin panel
  • Easy to customize
  • AJAX shopping cart
  • Drag and drop builder

As this Shopify theme is created just for clothing stores, it offers all the features and functionality you need to build a perfect one for your brand.

Testament – visual storytelling and focus on conversions

Testament is a Shopify clothing theme focused on conversions and high performance.

Theme styles:

Genesis, Exodus, Revelation, Deliverance

Price:

$240

Compatible with Shopify 2.0:

Yes

Try theme:

Testament is fully optimized for mobile users and highly focused on improving conversions. This Shopify theme is great for large catalogs, high-volume stores, and visual storytelling.

With this theme, you can take advantage of a lot of features, such as quick buy, slide-out cart, in-menu promos, product badges, quick view, product filtering, FAQ pages, and much more.

Main features:

  • Mobile optimized
  • High performance
  • Mega menu
  • Color swatches
  • Quick buy
  • Cart notes

If you want a Shopify theme that’s great for storytelling, but also optimized for conversions, try out Testament (you can try it out with an unlimited free trial). And you can get the best store look if you use the right Testament theme image sizes.

Apparelix – powerful and feature-packed Shopify fashion theme

Apparelix lets you enjoy a completely code-free workflow and tons of customization options for your dream Shopify fashion store.

Layout templates:

5+ homepage layouts, 4 product layouts

Price:

$99 for one store

Compatible with Shopify 2.0:

Yes

Try theme:

Use Shopify visual builder and build your own layouts freely. Apparelix has features such as a mega menu, banners section, color and size swatches, AJAX search, custom product tabs, quick view, and more.

Main features:

  • Fully responsive
  • Countdown timer
  • Mega menu
  • Quick view
  • Multi-language & RTL support
  • Fast-loading

Clean and fully optimized, Apparelix allows you to kick back, forget about technical issues, and just design the clothing store of your dreams.

Icon – perfect Shopify theme for image-focused content

Icon gives you a lot of space for visual expression as it focuses on image-heavy clothing stores.

Theme styles:

Dolce, Christian, Yves, Vera

Price:

$240

Compatible with Shopify 2.0:

Yes

Try theme:

This Shopify theme is great for large catalogs, high-volume stores, and quick setup. You can use the drag and drop feature to build custom blocks and sections, thus making your store unique and reflective of your brand.

Main features:

  • Mobile optimized
  • Quick setup
  • Quick buy
  • Back-in-stock alert
  • In-menu promos
  • Animation
  • Color swatches

Icon is an extremely good-looking store and a perfect fit for those looking to tell a story through images.

Lezada – minimal multipurpose Shopify theme with a creative touch

Lezada is a creative Shopify theme for fashion stores that allows you to use its stunning elements for a unique brand representation.

Layout templates:

5 homepage layouts, 5+ product page layouts

Price:

$49

Compatible with Shopify 2.0:

Yes

Try theme:

With Lezada, you can allow your creative side to make decisions. On top of all the main features all themes offer, this Shopify theme has features like 3D product display, wishlist, Instagram shop, notification bar, coming soon page, and more.

Main features:

  • Mobile optimized design elements
  • Responsive mega menu
  • Free lifetime updates
  • Instagram shop
  • Google web fonts
  • RTL support

Being one of the cheaper options on the list, Lezada doesn’t lack features and can be a great starting point for your eCommerce journey.

What to look for in a Shopify theme for a fashion store?

Seeing long lists of features while researching Shopify themes for clothing stores can feel overwhelming. So what should you pay attention to the most in order to pick the right one?

Here’s our list of criteria:

  1. Mobile optimization – probably the most important one
  2. Tested high performance so not to scare away customers
  3. Quick buy options for an easier purchasing process
  4. Multiple currency support
  5. Color and size swatches
  6. Plenty of customization options, templates, and layouts
  7. Flexible visual builder for an easier designing period
  8. Customer review section to build trust among buyers
  9. Dynamic product sale labels
  10. Upselling features that would incentivize customers to buy more
  11. Conversion-focused features like sale labels and countdown timers

Generally, most Shopify themes offer features that are necessary to build a functional and fast clothing store. Pay attention to details, price, and last but definitely not least, the design.

Shopify clothing themes: Final words

Choosing the best Shopify theme for clothing stores is definitely a challenge because the industry is huge and there are more than enough options.

It’s incredibly important to make an informed, researched decision because all aspects of a theme will help you gain traffic, customers, and increase conversions. From design, layout options, mobile optimization, customization options, and upselling features, to details like sale labels or color swatches, everything forms a package necessary for the growth and development of a successful store.

We hope our list of 15 best Shopify themes for fashion, alongside their descriptions, will help you choose the one that will allow your brand to shine the most.

Frequently asked questions

How to choose a Shopify theme for a fashion collection?

To choose the best Shopify theme for your clothing store, look at the features it offers, user reviews, Shopify ratings, and the design that can represent your brand the best.

What is the best free Shopify theme for a clothing store?

The best free Shopify theme for a clothing store is Minimal. It offers just enough to get you started with your eCommerce business. It offers a neat, simple design and makes your products the star of the show.

What theme to choose for a menswear Shopify store?

Shopify themes best fit for menswear are Goodwin, Flow, and Apparelix. However, most Shopify themes allow plenty of customization to build your clothing store in a way that it best reflects your brand image.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!