Best beauty Shopify themes

Best beauty Shopify themes

When it comes to cosmetics, skincare, and other beauty products, all of the famous brands are online. And many of them, like Kylie Cosmetics, ColourPop and Jeffree Star Cosmetics, use Shopify for their stores.

If you’re looking to start your beauty business on Shopify or just want to give your current store a new fresh look, we have got you covered.

In this article, we list 10 best hand-picked beauty Shopify themes, talk about how we chose them, and what criteria should matter to you when choosing a theme for your business.

Remember to optimize your Shopify beauty store for the best speed and organic traffic growth with one app

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What to look for in a Shopify theme for beauty stores?

What elements are the most important if you’re looking for a theme for your beauty and cosmetics store? Here’s our criteria:

  1. Mobile-optimized. More than a half of all online shoppers shop on mobile devices. Make sure the theme you’ve chosen is fully responsive and works well on desktop, tablet, and phone. Usually, if the theme is 100% responsive, it’s added to the features list, so you won’t miss it.
  2. Attractive design. It’s beauty, after all, so great design and aesthetics are incredibly important.
  3. Sales-focused features. From quick-buy to sales labels on products, it’s important to take advantage of all elements that will help you increase conversion rate.
  4. High resolution images. If you want to sell your products, you have to make sure potential buyers see them in the best possible quality. Carefully look at all theme demos to see if everything looks just the way you want to.
  5. SEO-friendliness. There are lots of metrics that contribute to a website’s organic performance. Some of those metrics can strongly depend on a theme you choose, for example, fast loading time, intuitive user experience, customizable metadata, multi-language support.

There's a great selection of Shopify themes. All of them vary in design, features, and layout. Checking the demo stores and features offered will help you to choose the perfect one for your beauty business.

10 best beauty Shopify themes in 2022 – our detailed list:

Now that we’ve covered the basics of what you should look for in Shopify themes for beauty, let’s get into our list of the 10 best themes:

  1. Maker – bold and unique beauty theme
  2. Debut – most popular free theme for beauty brands
  3. Atlantic – minimalist theme for beauty industry
  4. Narrative – free Shopify theme
  5. Prestige – luxury beauty theme
  6. Startup – modern Shopify theme
  7. Maker – bold and unique theme
  8. Flow – clean and sharp theme
  9. Wokiee – versatile beauty theme
  10. Kala – fully customizable theme
  11. Lezada – multipurpose theme

Maker – Shopify theme for beauty brands with bold imagery

Theme styles:

Fashion, Bloom, Luna

Price:

$250

Compatible with Shopify 2.0:

Yes

Try theme:

Maker Shopify theme has an editorial-based layout with bold typography and showy hero sections. This theme is meant to be bold, it is meant to stand out.

Maker boasts powerful promotional features with sales and discount displays, featured product sections, and more. It’s designed to increase sales and boost discoverability. While the design in itself is not minimal, the entire layout still feels tidy and intentional. If your intention is to be bold and colorful, Maker is an excellent choice.

All of that is also perfectly captured in the KraveBeauty online store, which sells skincare products in style.

maker shopify theme used by kravebeauty skincare store

Main Maker theme features:

  • Fully responsive
  • Speed-tested and approved
  • Optimized for longer-form text sections
  • Designed for large product catalogs
  • Perfect for visual storytelling

Debut – the best free Shopify theme

Theme styles:

Default, Light

Price:

Free

Compatible with Shopify 2.0:

Yes

Try theme:

Debut is the most popular free Shopify theme – it’s used by more than 20% of all Shopify stores. And no surprise here; Debut is versatile, minimal, and loved by beauty brands.

Debut is minimalist through and through. The navigation menu, product display, and the whole store layout – everything looks sleek and modern. However, while simple, Debut offers a handful of useful and sales-focused features, like customer testimonials, product filtering, promotional banner, product recommendations, and more.

The theme is perfect for less showy skincare and beauty products, like Lumin, which sells skincare products for men.

debut shopify theme used by lumin skincare store

Main Debut theme features:

  • Fully responsive
  • Predictive search
  • Promotional banner
  • Speed-tested and approved
  • Perfect for small stores

Atlantic – minimalist and stylish Shopify theme for beauty stores

Theme styles:

Chic, Modern, Light, Organic

Price:

$240

Compatible with Shopify 2.0:

Yes

Try theme:

Atlantic is optimized for longer-form text sections, which is great for brand-building through storytelling. The theme itself is minimal and clutter-free, making it sleek and modern.

This Shopify theme doesn’t overwhelm you with big homepage menus – it keeps the navigation simple. You can add products to the cart straight from the homepage or buy anything instantly with the quick shop function. High-resolution images allow you to display beauty and skincare products in all their glory, while the minimalist layout and modern typography make the store look fresh and stylish.

Thrive Causmetics store that sells make-up and skincare products use the Atlantic Shopify theme, as demonstrated in the screenshot below.

atlantic shopify theme used by thrive causmetics beauty store

Main Atlantic theme features:

  • Fully responsive
  • High-resolution images
  • Newsletter pop-up
  • Speed-tested and approved
  • Perfect for large product catalogs

Narrative – free Shopify theme for brand storytelling

Theme styles:

Warm, Light, Cold, Earthy

Price:

Free

Compatible with Shopify 2.0:

Yes

Try theme:

Narrative is a Shopify theme that’s designed for visual storytelling. Easily display your cosmetics and skincare products in large images and videos.

With Narrative, you can display your product details with customizable image blocks, quote slides, and other elements. The theme also offers a wide layout, fixed navigation, hero video, and vertical slideshow. Narrative keeps the navigation simple with an expandable menu in order to not overwhelm shoppers and keep the design minimal.

For a real-life example, RoseSkinCo skincare store uses the Narrative theme. With wide layout design, this popular online store is able to display its products in high quality photos.

narrative shopify theme used by roseskinco skincare online store

Main features:

  • Fully responsive
  • High-resolution images
  • Speed-tested and approved
  • Newsletter pop-up
  • Perfect for small stores

Prestige – luxury Shopify theme for high-end beauty brands

Theme styles:

Allure, Couture, Vogue

Price:

$320

Compatible with Shopify 2.0:

Yes

Try theme:

Prestige lives up to its name as it’s created for luxury high-end aesthetics. This Shopify theme is great for visual storytelling and editorial content, which allows you to highlight your brand’s appeal.

Prestige offers tons of upselling features, like “shop the look” section, promo pop-ups, and in-menu promos. You can also take advantage of its highly versatile media display options, like image stacking, carousels, videos, and more.

Glow Recipe, skincare and beauty product brand, uses the Prestige Shopify theme, as showcased in the screenshot below.

prestige shopify theme used by glow recipe beauty and skincare store

Main features:

  • Fully responsive
  • Speed-tested and approved
  • Versatile product media display options
  • Optimized for longer-form text sections
  • High-resolution images

Startup – modern Shopify theme for small product catalogs

Theme styles:

Tech, Home, Cloth, Travel

Price:

$220

Compatible with Shopify 2.0:

Yes

Try theme:

Startup is a modern Shopify theme perfectly fit for beauty brands that sell internationally. The theme is easy to set up, so it won’t take long until you can fully launch your store.

This theme is quite minimal, you can choose two types of navigational menus: overhead menu or an expandable one. Generally, everything about this theme screams modern and fresh. You can highlight customer testimonials, showcase product details from the homepage, and customize the layout perfectly to your liking.

To give a real-life example, Herbivore Botanicals uses the Startup Shopify theme for their natural, vegan, cruelty-free skincare products.

startup shopify theme used by herbivore vegan skincare store

Main features:

  • Fully responsive
  • Speed-tested and approved
  • Perfect for small stores
  • Quick setup and launch
  • High-resolution images

Flow – minimalist Shopify theme for bold skincare brands

Theme styles:

Byron, Queenstown, Cannes

Price:

$350

Compatible with Shopify 2.0:

Yes

Try theme:

Flow Shopify theme puts your products front and center with its minimal and sharp design.

This theme has tons of useful features that are meant to attract and sell. You can integrate a quick buy button, customer testimonials, hero video, contact forms, and a newsletter pop-up. While the theme itself has three design presets, you can customize your store to fit your brand and story.

Versed Skincare online store uses Flow – it’s bold, minimal, and easy to navigate.

flow shopify theme used by versed skincare store

Main features:

  • Fully responsive
  • Speed-tested and approved
  • Quick shop integrations
  • Perfect for high-volume stores
  • Newsletter pop-up

Wokiee – multipurpose and feature-heavy Shopify theme

Theme styles:

80+ demos

Price:

$79

Compatible with Shopify 2.0:

Yes

Try theme:

Wokiee is one of the most popular and best rated Shopify themes. It’s versatile and offers over 80 homepage demos to choose from. No surprise that it’s also great for cosmetics, skincare, and other beauty-center brands.

This Shopify theme includes a lot of great features like megamenu, quick view, compare products, wishlist, and more. Wokiee is great for large product catalogs but it also has layouts for single product stores. Needless to say, this theme has flexible customization options, so you can make your store as unique as you please.

Main features:

  • Fully responsive
  • Speed-tested and approved
  • Dynamic filtering
  • Optimized for dropshipping
  • Advanced megamenu
  • Color, size, material swatches

Kala – customizable Shopify theme for all beauty-focused products

Theme styles:

40+ demos

Price:

$48

Compatible with Shopify 2.0:

Yes

Try theme:

Kala is a fully customizable Shopify theme that allows you to build your store however you like with its flexible sections builder.

This theme offers several header and footer layouts, as well as collection and product page layouts. Kala is a mobile-first Shopify theme, but it’s fully optimized for all screens, whether you like to browse on a computer, phone or tablet. The theme is fully optimized for SEO with integrated micro data structures, Google rich snippets, and more.

Main features:

  • Fully responsive
  • Flexible sections builder
  • Megamenu
  • Newsletter pop-up
  • Ajax wishlist
  • Quick shop pop-up

Lezada – minimal and creative multiuse Shopify theme

Theme styles:

225+ demos

Price:

$49

Compatible with Shopify 2.0:

Yes

Try theme:

Lezada Shopify theme offers beautiful homepage demos that are perfect for an online beauty shop of all sorts.

This theme is loaded with features that will help you create the best eCommerce store. Some of the features include a responsive megamenu, RTL support, Ajax cart pop-up, a timer, and other promotional, sales-focused elements. And with a drag & drop page builder you will be able to easily design your store to ideally reflect your brand.

Lezsda is also fully optimized for search engines, so you’ll be able to boost your organic traffic and conversions.

Main features:

  • Fully responsive
  • Speed-tested and approved
  • Megamenu
  • Instagram shop
  • Quick view
  • Fit for affiliate marketing

How did we choose these beauty Shopify themes?

This is how we decided to choose the 10 Shopify themes on this list:

  • User reviews & ratings – in order to see what people are saying
  • Mobile optimization – so everyone can shop no matter the screen
  • Aesthetic appeal – there would be no beauty stores without beautiful design
  • Promotional features – we looked at the themes with features that will help you sell
  • Diverse design options – for all of our minimalists and maximalists alike
  • Flexible customization – so your store’s design is unique to your brand

Final words

The beauty industry is demanding, so we understand that choosing a theme for your store is a careful and slow process.

Even though all the themes on this list are great, we have a couple of favorites. Maker is perfect for those seeking bold and unique designs for your makeup or skincare brand, while Debut – one of the most popular Shopify themes – is free and can get you started quicker if you’re a small business in a big beauty industry.

All in all, every Shopify theme on our list is easy to set up and launch, so whatever you choose, you’ll be ready to go in no time!

Frequently asked questions

What Shopify theme is best for beauty products?

There are many Shopify themes that are great for cosmetics, skincare, and other beauty products. For example, Debut is the most popular free Shopify theme across the platform and is used by various beauty-focused brands.

Is Kylie cosmetics a Shopify store?

Yes, Kylie Cosmetics was built using Shopify.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!