When starting a blog on your Shopify business, choosing the right theme is crucial. You need an option that has all the necessary features, offers seamless navigation, and fits your budget needs.
In a market filled with blog themes claiming to be the best, it can be difficult to find the right one. That’s why we took it upon ourselves to review and test the top options to help you pick the right one.
Keep reading to learn the 14 best Shopify blog themes and templates (free and paid) in terms of features, design, functionality, price, and more.
It takes more than a template to ensure your brand's success. Optimize your blog pages for the best speed and SEO performance!
Install TinyIMG nowWhat to look for in a Shopify blog theme?
A Shopify blog theme should not just fit your brand’s aesthetic but also function the way you need it to. So, here’s what to look for when choosing a blog theme:
- Necessary blog features. Look for blogs that come with useful features, such as a comment section, social media sharing icons, featured posts, and other functionalities you may find useful.
- Clear navigation. A good Shopify blog theme, free or premium, will include clear navigation by using features like breadcrumbs, tags, or previous and next article buttons.
- Mobile-friendly layout. The best themes will ensure that your blog looks great on any device.
- Personal branding features. Look for blogs that match or can be easily customized to fit your brand image.
Top 5 free Shopify blog themes
We reviewed and tested all 14 free Shopify themes and their blogging features, navigation options, mobile-friendliness, and customer reviews. Here are the top 5 theme options explained in detail:
1. Taste – best free Shopify blog template
Great for:
Food and drink
Blog features:
Editorial content, share button, sticky header
Reviews:
50% positive
Try theme:
Taste is a great free Shopify theme for businesses that want to focus on showcasing their product visually with spacious design. It offers high-resolution images, galleries, image zoom options, videos, and more.
In terms of marketing, Taste is a conversion-focused theme with features like cross-selling and promo banners. Plus, you get to build a speed-optimized site with a recommended product section and product reviews for showcasing social proof.
Blog landing page features:
- Sticky header allows for seamless navigation
- Simple design with short article descriptions
- Appropriate title and description size differences
Blog post features:
- Spacious and minimalist page organization
- Share button after each article
- Back to blog button
2. Craft – authentic design with a space for blogging
Great for:
Craftsmanship and refined brands
Blog features:
High-res images, share button, comments section
Reviews:
55% positive
Try theme:
Craft offers an authentic and minimalist look for all merchants who want to create a unique Shopify store with a blog section. It’s excellent for brand storytelling and showing off your products or services in full glam or ensuring a quick website launch.
With this theme, you get cross-selling and promo banner features as well as an in-store pickup option for eliminating shipping fees and encouraging sales. Not to mention you can make use of product reviews, high-quality images, usage information, and more features that will make your website functional and useful.
Blog landing page features:
- Feature post to help showcase the most important content
- Newsletter at the bottom of the page to get more subscribers
- Good title and description font combinations
Blog post features:
- Comment section for engaging with your audience
- Share button for easy spread of word
- Featured image at the top of the post
3. Studio – a minimal Shopify blog template catered to artists
Great for:
Art and entertainment
Blog features:
High-res images, share button, sticky header
Reviews:
50% positive
Try theme:
Another minimalist Shopify theme that’s completely free and still comes with a modern design is Studio. It’s geat for both visual storytelling and writing a blog. While it’s primarily an art store theme, it can be customized for other niches too.
With Style, you can set up collection-based navigation or featured collections, whether for new arrivals or galleries. Plus, the theme comes with cross-selling and promo banner features as well as lets you add a recommended product section to increase sales.
Blog landing page features:
- Same title and description font (different sizes)
- Newsletter subscription bar at the bottom of the page
- Minimalist structure with article preview text
Blog post features:
- Share button at the top of the article
- Featured image at the top of the post
- Spacious design that doesn’t overwhelm the page
4. Sense – a fresh and bright design for your Shopify blog
Great for:
Health and beauty
Blog features:
High-res images, share button, sticky header
Reviews:
39% positive
Try theme:
Sense is another great free Shopify theme for people who want to not just provide detailed descriptions or ingredient information for their products but also run a useful blog. Not to mention the theme was made for quick setup, so if you want to launch quickly – this is the way to go.
Sense allows advanced customization and comes with features like promo banners, product reviews, and an FAQ page – all for selling your products successfully.
Blog landing page features:
- Clean two-column article display
- Newsletter subscription bar for improving brand loyalty
Blog post features:
- Share button at the top of the page
- Supports high-quality images
- Back to blog button for easy navigation
5. Dawn – a chic Shopify blog template for your store
Great for:
Clothing and accessories
Blog features:
High-res images, share button, sticky header
Reviews:
32% positive
Try theme:
Dawn is one of the most popular free Shopify themes used today and for a reason. With a minimalist and versatile design, it offers everything you may need to start your business, including a functional blog.
The theme is made to help make your product the website centerpiece. Apart from writing a blog or including an FAQ page, you can also make use of the recommended product section, promo banners, or product reviews and press coverage.
Blog landing page features:
- Featured post to demonstrate the newest content pieces
- Two-column article display
- Newsletter subscription bar at the bottom of the page
Blog post features:
- Share button for better content reach
- Great for high-resolution images
- Back to blog button for a convenient user journey
Go beyond Shopify blog themes – boost organic traffic with the SEO and image optimizer!
Install TinyIMG nowTop 9 premium Shopify blog themes
We reviewed dozens of Shopify blog themes and evaluated their performance, features, blog functionality, and value for your money. Here are the top options explained:
1. Booster – best Shopify blog theme
Booster is the best Shopify blog theme for websites of any industry. With dozens of marketing tools for ensuring better conversion, it eliminates the need to get additional third-party apps that can hinder your site performance. Plus, it’s one of the fastest themes we’ve tested. Having this in mind, the $398 price point is more than justified.
Aside from a promotion timer, upsell pop ups, and dynamic checkout, you get plenty of other features. For example, there’s a unique GDPR cookie bar feature for ensuring compliance or a currency converter for user convenience.
Blog landing page features:
- Two display options
- Read more button
- Breadcrumbs for simple user navigation
Blog post features:
- Comment section for engaging with the audience
- Title before feature image for better context
- Feature image that isn’t oversized
- Sticky previous and next article buttons
- Breadcrumbs to go back to the blog landing page
2. Woodstock – a traditional Shopify blog design that gets the job done
Woodstock is a great Shopify theme that offers a traditional blog design with everything you may need. The theme is highly customizable, and the one-time $270 fee provides you with some of the best price-to-value ratios.
With Woodstock, you get a countdown timer, product and trust badges, promo banners and popups, recently viewed, a store locator, and plenty of other features to help your store sell more.
Blog landing page features:
- 3 layout options
- Tag-based category navigation
- Breadcrumbs to ensure a simple user journey
- Featured post to demonstrate the most fresh content
Blog post features:
- Multiple share button placement options
- Title before feature image for better context
- Previous and next article navigation buttons
- Breadcrumbs for ensuring good navigation
- Newsletter section after the post
3. Yanka – a versatile Shopify blog template with premium features
If you’re looking for some blogging flexibility, Yanka is a great Shopify theme for you. For starters, it gives you plenty of layout options for your blog landing page and posts. Apart from a simple post with images, you can also add a featured video or gallery.
The theme itself is very flexible. You get 18 homepage layouts, a wishlist, related products, a compare feature, a countdown timer, GDPR compliance, and more.
Blog landing page features:
- 5 layout options (standard with left, right, or no sidebar and two or three-column layout)
- Tag-based navigation
- Breadcrumbs for seamless user experience
- Newsletter section
Blog post features:
- Standard, video, or gallery post layout
- Title placement before feature image for better readability
- Comment section for interacting with the audience
4. Avone – feature-rich Shopify blog templates beloved by thousands
With six different layout options for blogs, Avone surely stands out from the competition. You can choose whether you want to display several articles on the page, add a sidebar, or just have all the posts shown on the page full width one by one.
Apart from flexible customization options, Avone also has basic blog features like social sharing, comments section, categories, author’s name, and more.
Blog landing page features:
- 6 layout options (standard with left, right, or no sidebar and two, three, or four-column layout)
- Tag-based navigation
- Breadcrumbs for easy user journey
- Category and recent post sections
Blog post features:
- Sharing options for different social media platforms
- Previous and next article buttons
- A comment section for questions or feedback
5. Ugo – a dedicated Shopify blog theme focused on high-quality content
This eCommerce Shopify theme puts blogging front and center with its dedicated template. The structured and clean design allows you to easily navigate the blog with no clutter surrounding it.
When it comes to features, Ugo offers 5 mega menu styles, multi-currency, sidebar filters, pop-up quick view and newsletter, countdown timer, and more.
Blog landing page features:
- Breadcrumbs for easy user journey
- Tag-based navigation
- Social media icons for sharing
Blog post features:
- Back to blog button
- A comment section for questions or feedback
6. Zeexo – a maximalist Shopify blog theme for your products
Zeexo is suitable for all kinds of websites and has tons of useful features, from a mega menu and wishlist to compare, related products, a countdown timer, sales notifications, filters, and more.
Plus, it’s an SEO-friendly and mobile-optimized theme. This ensures visitors can conveniently read your blog on their phones, and you can optimize your site to rank high in search engines.
Blog landing page features:
- Breadcrumbs for easy user journey
- Latest post field
- Tag-based navigation
- Featured post for showcasing the most important content piece
Blog post features:
- Related post section
- A comment section for feedback
- Social media sharing icons
7. Icon – a chic Shopify blog design for image-forward brands
Rating:
93%
Great for:
Clothing and accessories, health and beauty, home and garden
Price:
$280
Try theme:
Icon has four theme styles, and they’re all bold, stylish, and minimal. The blog doesn’t offer a lot of features, but it has the basics you need to fill your readers in. You can share articles straight to social media with dedicated buttons, and add high-resolution images.
In terms of the theme, you get plenty of useful marketing features. From a countdown timer, cross-selling, promo banners, and popups for better conversion to product reviews and product badges for showcasing social proof – Icon has it all.
Blog landing page features:
- Tag-based navigation
- Full-width layout without sidebar
Blog post features:
- Newsletter at the bottom of the page
- Social media sharing icons
8. Corano – a classic eCommerce Shopify theme fit for blogging
Corano is a Shopify theme primarily focused on jewelry stores but can be applied to other niches too. It offers multiple header options, a category custom view, a mega menu, and a drag-and-drop page builder.
It’s a great option for dropshipping or affiliate marketing and also allows you to include testimonials, multi-currency, and more features.
Blog landing page features:
- Breadcrumbs for easy user journey
- Two-column field
- Tag-based navigation
Blog post features:
- A comment section for feedback
- Recent post section
- Social media sharing icons, like Facebook, Twitter, and Pinterest
9. Boost – an engaging Shopify theme focused on editorial content
Rating:
88%
Great for:
Toys and games, sports and recreation, pet supplies
Price:
$330
Try theme:
Boost is a theme not just for blogging but creating a large Shopify brand that’s recognizable. It offers a quick setup, and with a store locator and in-store pickup features, it’s also suitable for advertising your physical stores.
The theme comes with product reviews and badges to ensure social proof attracts potential customers. Plus, you get a stock counter and promo banners, pop ups, and tiles.
Blog landing page features:
- Breadcrumbs that make navigation easy
- Latest post field
- Article tags
Blog post features:
- Comment section to engage with your audience
- Previous and next article buttons
- Social media sharing icons
How to choose the best Shopify theme for your blog
Choosing the right Shopify theme for your blog depends on your specific business needs. Here are some pointers on how to make the right pick:
- Check the demo version. Make sure you carefully inspect the demo version to find out if the theme’s blog has all the necessary features you need. It could be social media sharing icons, recent post sidebar, featured post, or anything else.
- Evaluate the navigation. Check the demo version to see if the theme offers easy navigation and includes breadcrumbs, a sticky header, a back-to-blog button, or anything else.
- Review the mobile version. Review how the blog looks on mobile to ensure you choose a responsive theme. On the Shopify theme store, you can easily check it by opening the demo version of the theme and clicking the mobile icon at the top of the page.
- Price-to-value ratio. Make sure the theme isn’t overpriced – check which themes give the most features and have the best reviews for the lower price.
Advantages of having a Shopify store blog
Investing time in maintaining a blog might seem like a pretty big commitment, but there are a multitude of advantages that come from blogging. Here are some:
- Improves SEO. Running a blog and writing keyword-optimized articles can help you rank higher in search engines, improving your Shopify store’s SEO.
- Increase traffic. Naturally, by writing relevant content, sharing articles on social media, and getting higher positions in search engines, your website can potentially start receiving more organic traffic.
- Enhances credibility. By using a blog to present information relevant or entertaining to your audience, you’re fostering brand recognition as well as credibility.
- Provides useful content. Your audience can use your blog to learn about your products, trends, or science-backed information related to your industry.
Conclusion
Whether you decide to run a blog for news-related content, sharing tips and tricks, or promoting your products, you need a good blog theme to go with your plan.
As we conclude our list, we can say that there are plenty of options to choose from. Ranging from minimalist and free Shopify blog templates to more customizable and feature-heavy designs, the right pick depends on your needs.
For us, Booster and Woodstock stand out from the premium list with their feature-rich templates. Meanwhile, Taste and Craft are solid free choices for simple blogs. And now it’s time for you to make your decision.
Curious to read more? Check out these articles:
Frequently asked questions
Yes, Shopify has plenty of blog themes to offer, both free and paid options. The best option for you depends on your business needs – evaluate the features, design, mobile-friendliness, and price.
Yes, Shopify already comes with a blogging engine built in. You can add a blog post by going to Online Store > Blog Posts in your Shopify Admin dashboard and clicking the Add blog post button.
You can design a blog template by going to your theme editor on Shopify, clicking the arrow on the homepage toolbar, and pressing Blog posts > Create Template. You can also customize your blog interface using a page builder app like PageFly.
Shopify is great for blogs because it’s user-oriented and SEO-friendly, has a built-in blogging engine, and offers a large variety of themes. It’s great for improving your SEO with high-quality and keyword-optimized content.
