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Guide to Shopify Image Sizes 2022

Guide to Shopify Image Sizes 2022

Right image sizes are incredibly important to any Shopify store. A beautiful, full-size image at the top of the page can make a lovely welcome to your visitors, while tactically placed icons and banners can greatly help your conversions.

But it’s not just the aesthetic that matters. Image style, image effect on page load times, zooming functionality, and marketplace requirements are all important.

In this article, we will share everything you need to know about Shopify image sizes. The recommended image dimensions, optimization tips, making images suitable for users with all types of devices, as well as how well-placed visuals can help draw more conversions to your store thanks to great user experience tricks.

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Here are the Shopify image size recommendations:

  • maximum image size: 4472 x 4472 pixels;
  • recommended square image size: 2048 x 2048 pixels;
  • image file size: up to 20 MB;
  • image resolution: 72 dpi.

Making sure that your resolutions are right lets your website looks good, with no blurry or overstretched images.

However, having to upload massive images also means that your website risks being poorly optimized for more than just user experience.

Image optimization means adjusting images on your Shopify store for the following aspects:

  • Recommended Shopify image sizes
  • Page load time
  • Search engine optimization

Basically, Shopify image optimization consists of readjusting your image sizes and compressing them into smaller file sizes to ensure they load faster and adding attributes to the images so that Google can understand what the image is about.

Why should you focus on image sizes for your Shopify store?

You’ve spent hours perfecting your product pictures. You’ve invested even more time and resources in editing those pictures to make each of your products stand out. Now if you’re wondering why you should focus on Shopify image sizes and image optimization also, let us give you a few concrete reasons:

  • Enhances user experience: When your images are optimized to be seen across all devices in a non-blurry, non-stretched manner, online shoppers are able to visualize the products better, understand their specifications, and get a virtual look and feel. This enhances their overall shopping experience.
  • Improves page speed: When your images and their sizes are optimized, they don’t make any of your web pages heavy. No matter how many images you add to a page. This helps ensure that your page load speed is well within 3 seconds; which is just how much the consumer is willing to wait. If you need to make your website faster, read and use other Shopify store speed optimization tips.
  • Supplements other SEO efforts: When your images are optimized, page load speed is impressive, it adds to your overall SEO efforts. It indicates to the search engine that your website has what online shoppers are looking for, helping you rank higher.

Now that you know why paying attention to Shopify image sizes and image optimization is important, let’s dive right into the details.

How to choose the best Shopify image sizes?

This bit is tricky. You need to have images that are large enough for a visitor to zoom into for more details. But at the same time, you need some in a size that is optimized for not taking up too much space or slowing down your page load times.

So here are a few things to keep in mind:

  • Shopify lets you upload images of up to 4472 x 4472 px with a file size of up to 20 MB.
  • Shopify experts who work on the design and development of online stores, recommend using 2048 x 2048 px for square product images. This size accommodates offering high-resolution product images to visitors as well as zoom-in capabilities.
  • The minimum size you require to offer zoom-in on images has to be more than 800 x 800 px.
  • Square images require a width:height ratio close to 1:1 but narrower. But rectangular images need something closer to a 3:1 width to height ratio.
  • In terms of resolution, it is recommended to maintain 72 dpi. You can always upload higher resolutions, subject to the Shopify image file size limitations, but that will not have an impact on your image quality.

After working with innumerable Shopify experts, and optimizing images for thousands of merchants, here are some of the best Shopify image sizes to use. These cover different placements of images that serve different purposes on your online store.

Here’s a general overview of the most commonly used Shopify image sizes:

Image type 

Width x Height (pixels)

Image type 

Width x Height (pixels)

Product images

2048 x 2048

Newsletter section image

1600 x 300

Collection images

1024 x 1024

Featured promotions

840 x 840

Slideshow banner images

1600 x 500

Newsletter popup image

425 x 575

Shopify background image

1920 x 1080

Gallery

800 x 800

Image with text overlay - Banner images, Blog featured image, Full shop background image

1800 x 1000

Mega menu images 

360 x 360

Blog page top banner, Contact page top banner

1800 x 1000

Favicon

32 x 32

Shopify logo

Up to 450 x 250

Checkout page top banner

1800 x 300

Video placeholder image

1600 x 900

Password page background image

1600 x 1000

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Shopify product image size

The best Shopify product image size is 2048 x 2048 px for square images. You can upload images as small as 800 x 800 px, as this is the lowest resolution at which visitors will still be able to zoom in on product images. But at the recommended 2048 x 2048 px size, they will do it without losing any significant quality, letting shoppers see the finer details of your product.

Smaller images will look better on mobile devices and product photos larger than 4472 x 4472 px will be sized down automatically.

Tip: Your recommended image size can be different, depending on your theme. Check out our guide on Image sizes for some popular Shopify themes to get the best idea of what visuals to prepare. 

If your product image is supposed to be square, make it exactly square, with a 1:1 aspect ratio. For rectangular designs, a 3:1 ratio is the usual use. Remember to pay attention to resolution, getting it right helps retain the good quality. All the additional information, related to specific Shopify requirements can be found on Shopify’s guide for image sizes.

Shopify collection image size

The best Shopify collection image size is 1024 x 1024 px. However, there are still limits you shouldn’t exceed. Collection images can’t be bigger than 4472 x 4472 px, and also shouldn’t be less than 800 x 800 px.

It’s not only the image size that matters: you also should be consistent. Images of the same dimensions and ratios on the site will look natural next to each other when the visitors scroll. For that, square images work best.

Many Shopify themes also include a collection banner for collection pages. You can either use a unique image for each or have the same image everywhere. Such images have size limits, too: collection banners should be 2800 px in width and at least 1000 px in height. Just note that depending on the visitor’s device, this image will be cropped accordingly.

Example of collecion list

Shopify image size for Slideshows

The best Shopify image size for slideshows is 1200 px to 2000 px in width, and 400 px to 600 px in height. Make sure the subject of your shots is centered. Mobile and desktop devices will crop them differently, so the sides might get cropped.

The more similar your images look, the better the design will be. Align all your slide pictures in size or at least ratio.

Each theme can also have special recommendations on what image sizes it suggests for the best look. Check out the information available, and see what they say. Developers know what works for sure, so it’s a good guide to follow.

Shopify logo image size

The best Shopify logo image size is under 450 x 250 px. However, it doesn’t have to be this exact size. This is only the biggest logo image size Shopify allows.

The bigger your logo is, the longer the waiting time will be. It’s also worth knowing that in some themes, a sidebar is 250 px wide. It would be best to upload a logo smaller than that.

A square logo with a 1:1 ratio is a safe choice that works with all themes, everywhere on the page. With all the limitations in mind, a good resolution for a square Shopify logo image should be around 200 x 200 px, making it look good in all cases.

Just like with other images, logo size will depend on your Shopify store theme. Before proceeding, we recommend reading the theme’s documentation to see what size to choose. There are some interesting differences. For example, the Turbo Shopify theme suggests using a 400 x 100 px logo image for the main menu, 100 x 50 px for mobile, and 250 x 200 px for the footer. It all will depend on what your theme will say.

Shopify image with text overlay size

The best Shopify image with text overlay size is 1800 x 1000 px. This applies to banners, homepage images, and featured blog images for your shop. However, the size of images with text overlay highly depends on your chosen theme, so make sure to refer to the theme recommendations.

Just to be clear, the banner image is the same as the hero or homepage image. It’s the first image under the menu and the largest one that appears on the screen when someone visits your store.

The best aspect ratio for hero or homepage images is 16:9, which means they should be landscape. The first number suggests how wide your image should be, and the second one refers to its height. So the image should be almost two times wider than its height. The 16:9 ratio is a good one to refer to regardless of your chosen theme.

Shopify blog image size

The best Shopify blog image size is 1800 x 1000 px. This is an optimal size for your website to look professional and organized on all devices. However, for images within the content, many recommend going for 1000 x 350 px. This, of course, will vary based on how you want your images to appear. It’s your content, after all.

Featured blog images usually follow a 16:9 ratio. With that in mind, the dimensions of 1400 x 788 px are quite perfect. As with other Shopify images, the size of a featured blog image cannot exceed 4472 x 4472 px and 20 MB, or it will be downsized for you.

Shopify background image size

The best Shopify background image size is 1920 x 1080 px. This size is a great safe option for any store. But keep in mind that it will get cropped, depending on what device your visitor is using.

Your background image should not be any smaller than 1024 x 768 px, so aim for sizes bigger than that and a ratio of 16:9. The Shopify image size limits still apply, you can’t go more than 4472 x 4472 px. After all, smaller images load faster. To reduce file size on your hefty background images, use an image optimization app such as TinyIMG for automatic size compressions.

Keep in mind that background image sizes will differ depending on a theme. Therefore, it’s always a good idea to see what sizes are recommended by the developers.

Why are default Shopify theme images not good enough?

A number of brands start their online store using a popular or a free Shopify theme. Now while these themes are editable, they come with some pre-existing images in certain sizes that the developer at the moment felt did justice to the design.

Most themes come with a default image ratio of 1:2. But that does not mean you edit your product images to fit their size and ratio. That should completely be based on the products you’re selling and what ratio best helps you bring it to the forefront in an image.

As a golden rule, follow the best Shopify image sizes to offer an enticing browsing experience to your store visitors. But do not ever go reverse, compromising on your images to fit into a theme you bought.

You can also make use of some of the best Shopify apps like TinyIMG to help you optimize the images for the theme’s best performance.

Now that you know all about the recommended Shopify image sizes, let's move on to the next step. The image formats.

What is the best image format to use in Shopify stores?

Now before you start working on optimizing your product images, let’s take a look at the most commonly used image file formats in Shopify stores.

We’ll also take a quick look at what each brings to the table, so you can make an informed decision.

1. JPG/ JPEG

Works best with: photographs, screenshots.

JPG is one of the most commonly used image file formats. It is widely used across different platforms and tools, thanks to its small file size and good color range. Easy compression also lets you reduce the file size, but still strike a balance between image quality and file size. Shopify recommends using the JPG file format for images for product pictures, as it offers good quality as well as a relatively small size for good image optimization.

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2. PNG

Works best with: logos, graphics, transparent images.

Another common format used for Shopify images is PNG. It’s a great choice for logos and graphics, letting you retain good image quality on various file sizes. In addition to that, it supports transparency, giving store owners and store designers more freedom to make custom designs. The only downside of this image format is that the file sizes of complex images can be very large because of the lossless compression.

Suggested article: How to reduce a PNG file size

3. GIF

Works best with: moving images.

GIFs are unique to this list because it’s the most popular format for animated images. Shopify image format makes the naturally massive GIFs smaller by compressing and reducing product images to 256 colors only. This format is mostly used when stores want to add a little animation across their store pages. It is also a format that is universally recognized by browsers, making sure that the GIFs are viewable to all.

4. TIFF

Works best with: high-quality images, commercial prints

TIFF is a lossless compression image format, available for all Shopify stores. It’s almost entirely uncompressed, retains a lot of original data, and also lets you save multiple images and pages in a single file.

This makes it an excellent option for editing and web apps, making it easier for store owners and marketers to play with the images to tailor them for campaigns. However, the files are also massive. If you’re not out there showcasing TIFF online prints, we suggest converting those TIFFS into JPEGs.

Pro tips for Shopify images to convert store visitors into customers

There are a number of tips that eCommerce experts have shared over the years to optimize Shopify images. Some of the tips we’ve seen work include:

1. Include a variety of images

Imagine having to make a purchase decision based on seeing only one angle of a product. There’s a high chance you might end up making the wrong decision in terms of size or the overall look of the product. This is why it is important to include a variety of images. Some that highlight your product features, some that show them in use, some that display your offers and discounts, and so on.

2. Create a personal/ unique perspective

With the competition increasing by the day, it’s important to make an impression on your store visitors. You can do this only by creating a personal/ unique perspective in your images. Add a hint of your branding and your messaging in your images to create a better brand recall.

Now using stock images can be simpler and faster. But stock images might end up being used on a number of other sites. So go the extra mile and make the effort to give images a unique perspective that is relevant to your brand. If you do want to use stock images for things like banners and blog feature images, you can explore these websites:

  • Shopify Burst
  • Unsplash
  • Gratisography
  • Pixabay
  • Pexels

3. Show the product in use

The images on your store shouldn’t just be showcasing your products or offers. They should also be able to help your visitors visualize how they can make use of the product in real. This is where including a few images that show the product in use, comes in handy.

comparison of product image of tortilla press machine and tortilla press machine in use

4. Use consistent editing for all your images

To give your store visitors a consistent experience across all pages, remember to edit your images in a similar fashion. This includes the sizes you use, the theme you create using presets or even the smaller details like adding shadows behind products in the images. You can try and edit images yourself, but if you have too many photos and little editing skills, trust this process to experts providing product retouching services.

5. Make images responsive

We know how important it is to keep your store up-to-date at all times. So as you add more product images, banners, blog feature images, etc to your store site, make sure that you don’t forget to optimize each of them. We focus a lot on this in our guide to Shopify responsive images. Having a Shopify app like TinyIMG can do the trick. The app will take care of the image optimization automatically so that you can focus on other aspects of your business.

6. Keep your image sizes optimized

We know how important it is to keep your store up-to-date at all times. So as you add more product images, banners, blog feature images, etc to your store site, make sure that you don’t forget to optimize each of them. That's where a Shopify app like TinyIMG can take care of the image optimization automatically, so that you can focus on other aspects of your business.

7. A/B test your images to find what works for you

There is no one-rule-fits-all approach when it comes to Shopify images. You need to find the sweet spot of what your store visitors like to see and what makes them want to make a purchase. So continually experiment with different types of images on your store and measure the impact closely. Find what suits you best and double down on it, investing in the right resources.

How to add images to your Shopify store?

Adding images to your Shopify store is very simple. Here are the simple steps you need to take:

  1. Go to Shopify admin, click the product, collection, web page or blog post where you want to add an image
  2. From the rich text editor, place your cursor where you want the image to be displayed
  3. Click Insert image
  4. Click Upload file
  5. Select the image you want to upload and then choose an image size
  6. Add image alt text to ensure the search engine knows what it is about
  7. Click Insert image to add your image into the content

Making an impression with the right Shopify images!

We know it sounds like a lot of effort to tailor your Shopify image sizes so much. But when it comes to offering online shoppers a seamless experience, images have a bigger role to play than you expected!

And of course, we can’t forget the search engines. Keeping your images optimized at all times will also ensure your store ranks for the right searches, driving high purchase intent shoppers to your site.

Frequently asked questions

Does Shopify have image size requirements?

Yes, Shopify allows uploading images up to 4472 x 4472 px, and the file size has to be under 20MB. However, this doesn’t mean that this is the best size. These are just the maximum parameters that Shopify allows. The recommended size for square Shopify product images is 2048 x 2048 px.

Does Shopify automatically resize images?

Yes, but only if they don’t meet their set size parameters. It means that if your images are larger than 4472 x 4472 px, Shopify will automatically resize your images. But they may not look as you intended, so it’s better to resize the pictures yourself.

Does Shopify automatically compress images?

Yes, Shopify automatically compresses images, but you may lose image quality. If you wish to keep the best picture quality, you need to manually compress images before uploading them to Shopify. Even better, use an image resizer app such as TinyIMG that automatically compresses images.

How to optimize images for Shopify?

The best way to optimize images for Shopify is using an image optimization app. For example, you can compress images with the TinyIMG app. This and similar apps also help with SEO optimization, which means that your Shopify products will be easier to find on the search engines.

Why properly sized images are blurry on my Shopify store?

If images meet your Shopify theme standards but are still blurry, they might not be compressed correctly. Some image compression apps or their parameters can cause these problems. But it’s important to compress the images, that will reduce file size and site load times. To avoid blurring, use a good image compression app.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!