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15 Best Converting Shopify Themes In 2022

15 Best Converting Shopify Themes In 2022

With such an abundance of Shopify stores, getting customers to shop at your store in particular is a challenging mission. We’re in this with you! To ensure most visitors turn into customers, we compiled a list of best converting Shopify themes.

Why is a theme important for conversion? Because your conversion rate is largely based on ease of navigation and purchase completion at the store, which is exactly what a good Shopify theme is designed to do.

We will present you with a shortlist of all-time best-converting Shopify themes, in-depth reviews of 15 Shopify themes known to turn visits into sales and give you a rundown of the criteria for a Shopify theme that converts.

Let’s get to it.

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Best converting Shopify themes: overview

If you’re not particularly interested in the nuances of conversion rate optimization or don’t feel like reading through detailed reviews, don’t worry. We have a list of top 5 Shopify themes you can always count to bring in conversions:

Here’s a rundown of some of the best converting Shopify themes in 2022:

1. Debutify - overall best converting Shopify theme for 2022

2. Minimal - best converting free Shopify theme

3. Doni - highly customizable Shopify theme

4. Symmetry - powerful storytelling theme

5. Polaris - great theme for converting fashion brands

Excited to read more? Let’s get straight to our detailed reviews of Shopify themes that convert.

15 best converting Shopify themes: reviews and recommendations

These 15 Shopify themes will ensure that your store visitors turn into customers.

1. Debutify - overall best converting Shopify theme in 2022

Debutify - Shopify theme banner

Price

Four options, from Free to Enterprise $149/month

Browser

All common browsers

One-fee payment

No

Multiple store license

Available

We love Debutify because it’s more of a highly-converting marketing powerhouse than a simple theme. It is trusted by 8-figure brand owners with their store conversions because Debutify pulls all pieces of the puzzle together, from slick design to highest-level conversion technology.

On top of having time-tested strategies implemented into their design, Debutify also features over 50 “conversion boosters”. These are add-ons designed to help your store conversions scale as you grow, in that way making Debutify suitable for any store size.

Basically, Debutify serves the function of numerous Shopify apps without the need to install and manage them. A true gamechanger, Debutify deserves to be at the top of the best converting Shopify themes list.

The price range for monthly plans is quite big, however, cheaper options are available for those willing to commit and get charged yearly.

How it converts:

  • Ensures clean code and fast website loading speed
  • Intuitive navigation
  • Built-in testimonial slider
  • Guarantee bar

2. Minimal - high-converting free theme with a quick set up

Minimal - Shopify theme banner

Price

Free

Browser

All common browsers

One-fee payment

N/A

Multiple store license

No

With Minimal Shopify theme, less is more. Minimal manages to keep set up and navigation at the simplest level while maintaining incredible focus on conversions.

With this Shopify theme, you will get a clean, responsive, highly converting store design with no unnecessary distractions. It offers features such as slideshows, product filtering and homepage video.

Minimal is your choice if you wish to put focus on your products above anything else. This theme is brought to you by Shopify itself, completely free of charge.

How it converts:

  • Recommended products
  • Stock counter
  • Focus on products

3. Doni - highly-customizable Shopify theme

Doni - Shopify theme banner

Price

$56

Browser

Firefox, Safari, Opera, Chrome, Edge

One-fee payment

Yes

Multiple store license

Available

Doni is an intuitive drag-and-drop ready Shopify theme. Although the customization options are vast, the theme will always come into a coherent whole, effectively optimized for conversions.

This responsive theme goes past the regular options, such as sliders or header and footer styling options. Doni comes armed with a full range of additional solutions for your store’s design, such as unlimited Google Fonts, Instagram images slider and products carousel.

What’s best, Doni is available for a single $56 fee with 24/7 support included for 6 months. Should you choose to extend it up to 12 months, you can do so for an additional fee.

How it converts:

  • “New”, “Sale”, “Hot” labels
  • Layered navigation
  • Customer reviews
  • Wishlist

4. Symmetry - powerful storytelling theme for good conversions

Symmetry - Shopify theme banner

Price

$250

Browser

All common browsers

One-fee payment

Yes

Multiple store license

No

Another drag-and-drop theme for a highly converting Shopify store, Symmetry is prepared to boost your sales in no time.

With Symmetry, your store will stand out in multiple ways. However, we highly recommend this theme to stores that rely on visuals to achieve good conversion rates.

Symmetry has been designed to promote a visuals-first narrative of your brand. With numerous sliders, zoom and rollovers, high-resolution images of your stunning products will stand as the most effective conversion strategy.

With Symmetry, you get to try all of the features out for free in demo mode for as long as you wish. Whenever you feel ready to make your store live, you can do so for $250.

How it converts:

  • Product reviews and promo banners
  • Recommended products
  • Visual-first design

5. Polaris - best theme for converting fashion brands

Polaris - Shopify theme banner

Price

$46

Browser

IE10, IE11, Firefox, Safari, Opera, Chrome, Edge

One-fee payment

Yes

Multiple store license

Available

Polaris is an outstanding Shopify theme for many aspects, but specifically fashion stores looking to increase sales should give this one a more careful look.

This theme boasts an outstanding number of product interaction features, from sliders and blocks to hover effects. Using them, people can explore stitches, cuts and shapes of your clothing. Allowing interaction with fashion items up close, the same way a shopper would in real life, is a sure way to create shopping experiences that convert.

For an even more store-like experience, Polaris offers a variety of page designs and layouts. You can combine one page-wide slider for a featured product with responsive blocks for product collections. These together allow anyone to showcase apparel in an eye-catching, coherent manner.

On top of all that, Polaris is famous for its top-tier customer support team.

How it converts:

  • QuickShop feature
  • Automatic product tags
  • Newsletter popups
  • Product filters

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6. Korando - top-converting Shopify theme for dropshipping

Korando - Shopify theme banner

Price

$48

Browser

IE11, Firefox, Safari, Opera, Chrome, Edge

One-fee payment

Yes

Multiple store license

Available

Korando is a well-converting Shopify theme that is designed with fashion and electronics brands in mind. It has 5 premade homepage layouts to offer you numerous choices on how you want to greet your shoppers.

This responsive and mobile-optimized Shopify theme is created around an intuitive drag-and-drop page builder. It’s great for fashion and electronics brands because the product display options are numerous, from single product section to product lists, grids and tabs.

Korando is also extra suitable for dropshipping stores and is known to be very easy to customize. Keep in mind that you will need to use additional CSS for customization. However, the support is very helpful and will walk you through everything you're not familiar with.

How it converts:

  • QuickView
  • Testimonials
  • Multiple banners
  • Wishlist

7. Wokiee - an empowering Shopify theme optimized for conversions

Wokiee - Shopify theme banner

Price

$89

Browser

Firefox, Safari, Opera, Chrome, Edge

One-fee payment

Yes

Multiple store license

Available

Wookie is more of a design tool than a simple Shopify theme. Perfectly optimized for mobile shoppers, it offers 86 homepage layouts and numerous stylistic choices for store design.

With Wookie, you have access to your own Content Management System, where you can take charge of everything from site content to navigation.

Because of its customization capabilities, Wookie is a multi-purpose Shopify theme designed to accommodate the needs of any store. To help you make the most out of its extensive features and capabilities, Wookie comes with an amazing resource knowledge base - detailed documentation, access to support forum and video tutorials.

If your store offers a variety of product types or you haven't decided one very specific look you want to commit to, Wookie is your go-to Shopify theme.

How it converts:

  • RTL and localization opportunities
  • Megamenu functionality
  • QuickView
  • Intuitive filter

8. Handy - highest-converting Shopify mobile theme

Hnady - Shopify theme banner

Price

$180

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

No

Is your audience shopping on mobile primarily? Choose Handy, a mobile-first theme focused on providing top-notch experiences even on the smallest of screens.

On top of a multi-column menu, it has advanced search functionalities so that people can browse your store by tags or product names. The theme puts a lot of focus on UX design and website speed making it a go-to option for anyone who is hoping to improve their store load times.

You can analyze the theme inside out with unlimited free trial and pay only if you decide to go live with it.

How it converts:

  • Mobile-first design
  • Search functionality
  • Custom promotion titles
  • Continuous product scroll

9. Boost - best theme for replicating in-store experiences

Boost - Shopify theme banner

Price

$250

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

No

Boost Shopify theme was designed to produce an in-store shopping experience. The homepage offers multiple variations of product display with the possibility to stick product labels directly onto images, just like you would in real life.

Their handy “Get the look” section allows you to put together up to six products into a coherent whole and suggest complete fashion looks or furniture sets to your customers. Menu promotions and custom promotion tiles will ensure that all of your customers are looking at the right products at any given point of their browsing journey.

Bigger stores will certainly benefit from Boost’s live search functionality, which allows people to browse through product pages and articles in real time.

How it converts:

  • Video background
  • Multi-currency checkout
  • Story page
  • Tag groups

10. Shoptimized - powerful Shopify theme created by eCommerce professionals

Shoptimized - Shopify theme banner

Price

Basic $167, Pro $197, Ultimate $597

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

With Pro and Ultimate plans

Shoptimize is yet another entry of our best converting Shopify themes list that goes beyond being simply a theme. Shoptimized is more of a community of e-commerce professionals who decided to take their conversion and growth strategies into their own hands.

Even with an array of conversion-oriented features, Shoptimized boasts an unmatched, under-one-second page load time, placing it among the fastest Shopify themes. It is built for mobile first and includes numerous functionalities that would otherwise require aditional Shopify apps.

While Shoptimized is on the more expensive end of the spectrum, it is a one-stop shop for most of your marketing needs and an incredible opportunity for quickly growing stores.

How it converts:

  • Scarcity markers and urgency timers
  • GEO-IP recognition
  • Social proof popup
  • “Skip the cart” feature

11. Flow - great for international conversions

Flow - Shopify theme banner

Price

$350

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

No

Everyone understands what a good product looks like when they see one. By being a visuals-first theme, Flow is a great option to convert international audiences.

If you're selling clothing, accessories, food or anything else that is largely based on visual appeal, Flow Shopify theme could be your easy answer to quick conversions.

It has three pre-designed presets as well as drag-and-drop functionality to customize any of your store’s pages without coding. On top of that, Flow offers exceptional navigation structure from sticky header to enhanced search to breadcrumbs and megamenu.

How it converts:

  • Quick Buy
  • Flash sales feature
  • Recommended products section
  • Product video integration

12. Mobilia - ideal to build well-converting medium-sized stores

Mobilia - Shopify theme banner

Price

$180

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

No

Mobilia maintains great balance between visual storytelling and written content. Most sections consist of text and image block combinations, which is a great playground for medium-sized stores. In this way, you don’t need to spend hours on highly-customized individual product page yet each will receive a unique touch to it.

Ease-of-use, functionality and exceptional customer support are at the core of this theme. An awesome feature of Mobilia that will add to the value of your product pages is their FAQ template. Answer all of your customers questions in one place effectively and you will see your conversions spiking up.

How it converts:

  • Home page menu lists
  • Custom promotion tiles
  • Quick Buy
  • Related products

13. Booster - theme for boosting conversions and average order value

Booster - Shopify theme banner

Price

Yearly $259/year, Lifetime $399

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

No

Trusted by over 45,000 stores, Booster theme can proudly state it will bring in up to 277% conversion rate increase.

Booster will empower your store’s performance with automatic image optimization and modular JavaScript. Another big perk to using Booster Shopify theme is the concept of zero dependency. All of the services and functionalities you receive with the theme were built by them, meaning no additional app management or numerous customer support requests.

Booster theme is highly focused on raising your average order value by grouping frequently bought products together as well as utilizing recently seen and recommended product widgets.

You can get lifetime access to Booster theme for $399. Alternatively, if you're not ready to commit, you can opt in for a yearly plan that comes down to $249.

How it converts:

  • Automatic Free gifts feature
  • GEO-IP currency and language conversion
  • Direct to checkout
  • Design by screensize functionality

14. Story - great converting theme for brands with a story

Story - Shopify theme banner

Price

$180

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

No

Story theme is another Shopify theme created with the idea of a storyline behind a brand. All of its image blocks are accompanied by text creating limitless opportunities for storytelling techniques.

This theme goes past your products though and offers a chance to tell a broader story. “Tell your story” and “Team showcase” features will turn your About page into a into a timeline of your brand's development and introduce your customers to the team behind it.

Story theme comes with an array of features such as collection filtering, custom forms and lookbook features, yet it is very easy to navigate and customize. We recommend Story for all the brands that aim to nurture a loyal customer base around their identity.

How it converts:

  • Lookbook feature
  • Sidebar filter
  • Story-focused product page

15. Pacific - great for conversion of big stores

Pacific - Shopify theme banner

Price

$180

Browser

Most common browsers

One-fee payment

Yes

Multiple store license

No

Pacific theme is among Shopify theme classics. It is eye-catching, it is mobile friendly and it’s certainly easy to customize - it ticks all the boxes of a highly-converting Shopify themes.

Most importantly, however, it is largely designed to cater to large stores and catalogs. Multi-column menus, site-wide promotion tiles, and multiple product page layouts will all help you manage stores with large quantity of products and showcase those that your customers need to be looking at for the moment.

Built-in styles and color palettes are of great variety and will ensure your store never looks dull.

How it converts:

  • Homepage promotional blocks
  • Contact forms
  • Dynamic checkout buttons
  • Instagram feed

7 signs of a highly converting Shopify theme

To pick top converting Shopify themes, we have strict criteria. All the themes we listed in this article pass these requirements with flying colors.

However, if you didn’t quite find the perfect match for yourself and decided to keep looking, let us help you out. To make the shortlisting easier, here are some tips to choose the best converting Shopify theme:

1. Delightful and seamless user experience

First things first, you need a theme that has smooth navigation and a user experience to make shoppers want to return to your store. So, while looking for a theme, don’t just go by aesthetics, but look for one that is also functional.

A well-converting Shopify theme should:

  • make it a breeze for shoppers to get from one page to another
  • allow to easily wishlist and compare products
  • provide access to detailed product reviews
  • Allow shoppers to create their profiles, make changes, and save payment information.

2. Lightweight design

Ideally, your Shopify site should take not more than 2-3 seconds to load. However, most Shopify themes these days have fancy navigation, multiple scrolls, too many carousels and videos, and a whole lot of heavy pages due to which the average page load times tend to increase.

Therefore, select a theme that is lightweight and optimizes for reduced page load times so you don’t lose out on any frustrated shoppers. You can also use apps like TinyIMG to ensure thorough image optimization, keeping your store load time in check.

3. Dedicated and high-quality support

Support from the theme developer is critical to help you troubleshoot any issues you might face later on. Therefore, make sure you study enough detailed reviews of each of the themes you have shortlisted so you pick one by a developer known for providing hands-on support whenever needed. You can look for reviews on software customer review websites and make an informed decision.

4. Short and hassle-free checkout process

You don’t want your customers to have to navigate a complex and long checkout process to make a purchase from your store. That’s the number one reason for cart abandonment. Look for a theme that offers:

  • a straightforward checkout process
  • easily noticable checkout buttons
  • guest checkout
  • a progress bar to indicate the number of steps remaining
  • option to save personal information
  • provision to review items before checkout

5. Built-in language and translation support

Do you sell internationally or plan to extend your product availability to customers all over the world in the near future? In that case, you need to plan in advance and opt for a theme that supports internationalization features.

The team should allow for translation into languages other than English and have different currencies so you can attract buyers from multiple countries.

Don’t overlook GEO-IP functionality, you want your theme to be able to recognize which part of the world your customer is coming from and display content accordingly.

6. Integrated SEO features

There is little use for a highly-converting theme if people don’t come across your Shopify store in the first place. Look for a theme that offers at least some of the basic SEO features, you need them to ensure your pages rank well on Google.

Desirable SEO features include:

  • SEO title and headers
  • metadata
  • functionality for featured snippets
  • generating sitemaps
  • broken link analysis

7. Mobile-responsive design

Many people skip this point while purchasing a theme and it ends up costing them a huge number of mobile shoppers. Be sure to evaluate the shortlisted themes on mobile so you can assess what the navigation looks like on mobile, whether the images are fitting in the mobile screen, whether the CTAs are appropriately sized or not, and generally how the theme behaves on smaller devices.

Other tips to maximize your Shopify store conversions

It’s true, a Shopify theme optimized for conversions will do most of the work for you. But you might still be wondering what are some of the extra steps you can take to see booming conversion rates.

We compiled a list of additional tips that will skyrocket your Shopify store conversions:

  • Have large photo galleries with high quality images. Let visuals do the work.
  • Don’t overlook website speed. No one buys from a website that does not load fast. Use Shopify apps for image optimization such as TinyIMG to reduce image size and noticeably speed up your store.
  • Push photo reviews. Customers are a lot more likely to convert if they see a good product review from another customer accompanied by a photo of the item in real life. You can get more photo reviews by setting up automated review request campaigns.
  • Be creative where it matters. Don’t go too wild experimenting with page layouts, it can confuse customers and they will leave your store. Instead, get creative with typography, descriptions and other on-page elements that will help you shape your brand and convert consistently.
  • Run A/B tests. If you have more than one idea for a CTA button, you don’t need to commit to anything. Test your options and find out which one brings in the most conversions.

Frequently asked questions

What is the best converting Shopify theme?

Overall, we suggest Debutify as the best converting Shopify theme. It has a range of features that cover every part of your website and drives conversions based on tried-and-tested strategies.

What is a good conversion rate for Shopify?

Anything over 4% is a good conversion rate for Shopify. However, it depends a lot on your niche and amount of store visitors.

Can you change Shopify themes?

Yes, you can change your Shopify theme in the “Themes” section of your navigation panel.

Are Shopify themes a one time purchase?

Some Shopify themes offer one-time purchase options. However, most often you will need to pay extra for ongoing customer support. Alternatively, there are Shopify themes that will charge you monthly and you will receive assistance at all times.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!