Whether you’re looking for a cosmetics, skincare, or other beauty product Shopify theme, you need one that’s going to help your brand identity and products shine through.
Yet, finding the right option in a market full of developers claiming their theme is most suitable for beauty products can be challenging.
To help you out, we ranked the 10 best Shopify themes for beauty products based on useful features, performance, price, aesthetics, and more. Continue reading to find out why we chose these themes and real store examples using those themes.
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We reviewed and tested 174 themes to find which ones are the best Shopify themes for cosmetics or beauty brands in terms of useful features and aesthetics. Keep in mind that all of our chosen themes meet the strictest Shopify performance and quality standards. Here are all of our 10 top selections in detail:
1. Booster – conversion-focused Shopify theme for beauty stores
Booster is the best Shopify theme for beauty products, skincare, or cosmetics. It has more than 40 conversion-oriented features, including a promotion timer, recently bought notifications, a stock counter, an upsell popup, and more.
The theme is fully customizable, making it easy to create a store that stands out in a competitive beauty industry. Plus, it delivered a nearly perfect performance score on PageSpeed Insights – 99 out of 100 points.
Here are the main Booster features useful for beauty stores:
- Currency converter
- Automatic image optimization
- Frequently bought together
- Promotion timer
- Multiple swatch options
- GDPR cookie bar
- Mobile optimized design
- Product reviews
While Booster has a one-time fee of $398, it’s an excellent deal since you save loads of money on third-party apps, such as a cookie banner, image optimizer, and more.
You can find out more in our Booster theme review.
2. Atlantic – minimalist and stylish Shopify theme for beauty stores
Atlantic is a minimal and modern theme optimized for stores that need longer-form text sections for storytelling. It’s not cluttered with huge homepage menus, making navigation simple for any user.
You can also use this theme to add high-resolution images that allow you to display beauty and skincare products in all their glory, while the minimalist layout and modern typography make the store look fresh and stylish.
One of the stores that uses Atlantic is Thrive Causemetics. They perfectly adapted the theme to fit their brand image and visuals, as you can see in the screenshot below.
Here’s what makes Atlantic a great theme for beauty and cosmetics stores:
- In-store pickups
- Quick buy
- Product badges and reviews
- Image galleries
- Slideshow
- Promo banners
- Recommended products
Atlantic’s support team is highly experienced – you may need to wait 3+ business days for a reply, but you’re going to get high-quality service.
3. Startup – modern Shopify theme for small product catalogs
Startup is a modern Shopify theme perfectly fit for beauty brands with smaller catalogs. The theme is minimal and easy to set up, so it won’t take long until you can fully launch your store.
Everything about this theme is modern and fresh – you can pick between an overhead or expandable menu, highlight testimonials, and customize the layout to your liking.
To provide a real-life example, Herbivore Botanicals uses the Startup Shopify theme for its natural, vegan, and cruelty-free skincare products. You can see the example below.
Here are the useful features for beauty brands that Startup offers:
- Quick setup and launch
- In-store pickups
- Promo banners
- Blog and FAQ page
- Product reviews
- Slideshow or product videos
You can submit a support ticket to Startup at any time. While you may need to wait 3+ business days, the support team is professional and knows how to solve problems efficiently.
4. Maker – Shopify theme for beauty brands with bold imagery
Maker Shopify theme has an editorial-based layout with bold typography and showy hero sections. While the design in itself is not minimal, the entire layout still feels tidy and intentional. If you want to create a bold and colorful cosmetics store, Maker is an excellent choice.
Maker boasts powerful promotional features with sales and discount displays, featured product sections, and more. It’s designed to increase sales and boost discoverability.
All of that is also perfectly captured in the KraveBeauty online store, which sells skincare products using this theme. Take a look at the example below.
Here’s what makes Maker a great option for beauty and skincare stores:
- In-store pickups and quick buy
- Product badges and trust badges
- Back-in-stock alert
- Product reviews
- Shipping/delivery information
- Usage information
With Maker, you can submit a support ticket regarding any issues with the theme. If you need priority service, you can order 3 months of it for $99.
5. Sense – free Shopify theme for selling beauty products
Sense is a free Shopify theme that enhances your beauty store’s look with its fresh and bright design. The theme is fairly minimal but not a single space feels wasted. Intentional sections and great design create a harmony that’s ideal for businesses in the beauty industry.
Product pages look clean and allow you to include all necessary information, including ingredients, how-to-use guides, and videos. Sense also supports recommended products and cross-selling to help you increase revenue.
Here are a few features that make Sense a great free theme for cosmetics or skincare:
- In-store pickups and quick buy
- Blog and FAQ page
- Product reviews and press coverage
- Lookbooks
- Slideshow and product videos
It’s also worth noting that this Shopify theme comes with multiple support options, from extensive help center articles to a virtual assistant or human assistance.
6. Prestige – luxury Shopify theme for high-end beauty brands
Prestige lives up to its name as it’s created for luxury high-end aesthetics. This Shopify theme is great for visual storytelling and editorial content, which allows you to highlight your brand’s appeal.
Prestige offers tons of upselling features, like a “shop the look” section, promo pop-ups, and in-menu promos. You can also take advantage of its highly versatile media display options, like image stacking, carousels, videos, and more.
If you’re looking for real-life inspiration, Glow Recipe, a skincare and beauty product brand, uses the Prestige Shopify theme, as showcased in the screenshot below.
Here’s what features make Prestige a suitable option:
- Lookbooks
- Color swatches
- In-store pickups and quick buy
- Product badges and product reviews
- Promo popups and banners
Prestige’s developers offer multiple customer support options. They urge you to try out the AI chatbot first if you have basic issues with your theme, but you can also contact them by filling out a form.
7. Wokiee – multipurpose and feature-heavy Shopify theme
Wookie is a versatile theme with over 80 homepage layouts of different niches to choose from. With it, you’ll get a mobile-optimized design with all the tools you may need to build a successful cosmetics store.
This option works great as a dropshipping theme or one for large product catalogs but you can also make use of single-product store layouts if that’s what your brand is about. Wookie is highly flexible, so you’ll have no trouble making your store as unique as you please.
Let’s take a look at the useful features Wookie has to offer for beauty stores:
- Promotion timer and pre-order option
- GDPR compliance
- Dynamic filtering
- Advanced megamenu
- Color, size, material swatches
While they don’t explicitly mention estimated customer support wait times, you may have to wait up to a few business days based on the latest customer reviews.
8. Kala – customizable Shopify theme for all beauty-focused products
Kala is a fully customizable Shopify theme that allows you to build your store however you like with its flexible section builder. It offers over 40 homepage layout options for different niches as well as multiple collection and product page layouts.
Kala offers a mobile-optimized design, ensuring all of your customers get a positive user experience. Additionally, the theme is optimized for SEO and includes such features as integrated microdata structures, Google Rich Snippets, and more.
Here are the main features that make Kala a good beauty store theme:
- Multi-currency
- Flexible sections builder
- Newsletter pop-up
- Recently viewed products
- Quick shop pop-up
The best part is that Kala’s support theme is the highlight of its positive reviews. Plus, the team only takes up to 1 business day to reply.
9. Lezada – minimal and creative multiuse Shopify theme
With hundreds of excellent homepage demos, Lezada is a great theme for any online beauty store. It’s loaded with features that will help lead your store to success, from a responsive mega menu and Ajax cart popup to a promotional timer, blog, multi-currency support, and more.
The theme lets you drag and drop page elements, making it quick and easy to create a store that will reflect your brand. Not to mention that Lezada is fully optimized for search engines, so you’ll be able to boost your organic traffic and conversions.
Let’s take a look at what makes Lezada a great theme for beauty stores:
- Instagram shop
- Product reviews
- Ajax cart popup and wishlist
- Newsletter popup
- Color swatches
You can send Lezada’s customer support team a ticket with any questions or queries – their usual responsive time is up to 1 business day.
10. Retina – sleek and polished Shopify theme for beauty products
If you’re looking for a theme that will help you discover an aesthetic look, Retina is the way to go. It uses bold imagery and refined styling to create a minimal yet professional design suitable for beauty and skincare products.
Retina can also be found on the Shopify app store, meaning it meets the strictest performance requirements and guarantees a mobile-friendly design. Not to mention that this theme promises a simple setup and easy customization, making it a suitable option even for beginners.
Here are the top features offered by Retina for beauty stores:
- Quick buy
- Product badges and reviews
- Countdown timer and back-in-stock alert
- Color swatches
- Product videos and slideshow
The theme developers offer professional support regarding any issues you may experience with the theme. Their average reply time is around 3 business days.
Shopify beauty store theme is set – what's next?
Once you choose the best Shopify theme for skincare products or beauty brands and start adding products, you may wonder what’s next. Here are a few useful tips on how to run a successful Shopify store:
- Analyze the target audience. Make sure you identify who your target audience is so you can create a marketing strategy suitable for a specific demographic.
- Create a marketing strategy. Think of what traffic sources you’re going to use to get more website visitors. From paid social media to search engine advertising – pick the best option for your beauty business.
- Optimize for SEO. Make sure you prepare an ultimate SEO checklist for completing important tasks that would help you rank high, such as image optimization, creating a sitemap, improving product descriptions, fixing broken links, and more.
- Get useful apps. If you find that your theme is missing specific features, go through the Shopify app store – there’s an app for anything. For example, you can automate SEO tasks like image optimization and broken link redirection with apps like TinyIMG.
- Optimize for speed. Make sure you run your website through PageSpeed Insights to check your performance score. Anything below 90 points should be improved – go through the provided suggestions or follow the best Shopify store speed-up practices, like enabling lazy loading, disabling apps you don’t need, and more.
Final words
The beauty industry is highly competitive, so creating an aesthetic website that stands out can be challenging and requires getting a high-quality theme. They should have useful features, an aesthetic design suitable for beauty stores, excellent performance, and a great value-to-price ratio.
Our best suggestion is the Booster theme. It has dozens of conversion-oriented features, a nearly perfect PageSpeed Insights performance score of 99 points, and exceptionally stunning demo stores for different niches.
Whichever option you pick, you’ll need to put in work and optimize your website for SEO to gain some organic traffic. Apps like TinyIMG help you enable asset preloading and lazy loading to improve speeds, update metadata and alt texts in bulk, generate content using AI, and more features to get noticed.
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Frequently asked questions
Booster is the best Shopify theme for beauty products because of its large feature array for increasing conversions, aesthetic look, and optimal performance test scores.
Kylie Jenner used to have the Vogue theme by Out of the Sandbox, but now she uses a custom one since it was discontinued. If you want a high-quality beauty store theme by the same developers, check out Retina.
The free Dawn theme is the most popular Shopify theme currently on the market. It has a minimalist style and puts focus on visual aspects of products. It’s a great theme choice for apparel or beauty brands.
The best one-product Shopify theme is Startup because it’s excellent for storytelling and includes a variety of useful features for stores of different niches. Some of its features include quick setup, in-store pickups, promo banners, blog functionality, product reviews, and a slideshow or product videos.
