Getting Started with TinyIMG: Plan Options, Main Features, Additional Perks and More

Getting Started with TinyIMG: Plan Options, Main Features, Additional Perks and More
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Some apps are necessary only for a specific group of Shopify sellers. And then there are apps necessary for every single Shopify store, no matter what it sells or how big it is. TinyIMG falls into the second category.

TinyIMG will transform the way you handle your store’s SEO and noticeably boost your store’s loading times.

Currently TinyIMG offers automated image optimization, JSON-LD implementation, metadata, ALT text and filename optimization, site audit, script control and a tool to fix your broken links.

That’s a lot, so how do you get the most out of everything?

The whole TinyIMG team came together to make sure your store maximizes TinyIMG benefits, and the result is this guide.

We’ll start off with existing client success stories for some real-life inspiration. Then we’ll dive into illustrated walkthroughs of the app's features and suggested readings for the extra curious. Finally you’ll learn about our knowledge base, partner deals, generous affiliate program and external tools.

We recommend that you work on your Shopify store alongside this guide.

Whenever you’re ready - let’s do this.

Get inspired by success stories

On paper, everyone can do a lot. If you want real evidence from real Shopify business owners, take a look at TinyIMG client success stories. Their results and experiences speak for themselves.

  • Higooga pet supply store aims to become an IKEA for pets, and you can’t do that with a slow website. With 1500+ images optimized and a total of 850MB saved, Higooga has almost no page speed issues. More so, they call TinyIMG a must-have for every small business owner because powerful automations at an affordable price are a true lifesaver.
  • Speedd Italian shoe and accessory store had a killer social media presence, but struggled a bit with organic traffic. TinyIMG reduced image size and saved 3.6GB of space. Significantly better page speed helped climb those rankings and drive traffic. As a bonus, they praise TinyIMG for how intuitive the interface is.
  • Caravan Cover Shop cut load time by 3 seconds and achieved an SEO score of 90. That’s thrilling on its own, but they also pointed out that TinyIMG support is second to none.

Would you want to be featured as another happy and successful TinyIMG client? Reach out to Nikoleta at [email protected] and let’s see if we can make it happen!

Are you ready to join them? Let’s get you there.

#1 Set up the app

After you install TinyIMG, complete a short set up process:

First, choose the .jpg format for your images.

TinyIMG setup window

Then, set up the ALT text and image resizing settings:

TinyIMG alt text setup window

Our recommended variables for ALT texts and filenames are #product_name# - #shop_name#.

Example: If your store is called Fashion House and you’re uploading a photo of a product called Red One Shoulder Dress, your result would be:

  • Alt text: Black One Shoulder Dress - Fashion House
  • Filename: black-one-shoulder-dress.jpg

If you have something else in mind for your store, use the other template variables or contact our support and we’ll be happy to create custom ones.

TinyIMG Advanced image reduction setup window

#2 Pick the perfect TinyIMG plan for you

Next step is choosing your TinyIMG plan.

TinyIMG plans pricing table

To suit the needs of every store, TinyIMG has five pricing options available:

  1. Beginner ($14/mo, billed monthly)
  2. Advanced ($24/mo, billed monthly)
  3. Yearly plan ($8/mo, billed yearly)
  4. Enterprise plan ($79/mo, billed monthly)
  5. Minimal Free (price depends on your needs)

Here’s what you get with each of them:

Beginner - $14/mo, billed monthly

Best for: new Shopify sellers, stores interested only in image optimization.

This plan allows you to optimize 1500 free images per month. After reaching this limit, each image costs you 2 cents.

You also get to resize and compress your images with no quality loss. And, in case you change your mind, you have access to a 30-day image backup.

This plan comes with an SEO checklist, audit and script control for your home page. You are also entitled to two life-saving features - broken link redirect and image lazy loading.

However, you do not get access to the rest of the goodies that would revamp your website’s SEO: JSON-LD structured data, automated metadata, script control (only on the homepage) and more.

Please note: Once activated, the optimization process will not stop until all images in your store are optimized, even if you exceed your free image limit. To prevent that, message our support before you begin the optimization and ask them to cap your images.

Suggested reading:

Advanced- $24/mo, billed monthly

Best for: mid-range and big stores with wide product selection and numerous product variants (e.g. fashion and accessories, cosmetics, food and beverages, furniture and home decor stores).

The most popular plan of TinyIMG that covers the needs of all midsize and large stores.

If you’re looking to forget about image optimization and watch Google rankings improve with automated SEO features, this is your plan.

You can optimize a total of 5000 free images per month. After reaching this limit, each image would cost you only 1 cent.

You also get to use a comprehensive Site Audit, as well as automate SEO metadata and implement JSON-LD structured data with a few clicks.

You also get to use:

  •  300 FREE AI Credits every month
  •  Image resizing
  •  Site Audit
  •  Automatic SEO Metadata
  •  AI Metadata generation
  •  Lazy loading
  •  JSON LD
  •  Script control
  •  Manage Sitemap
  •  Google search console

Please note: Once activated, the optimization process will not stop until all images in your store are optimized, even if you exceed your free image limit. To prevent that, message our support before you begin the optimization and ask them to cap your images.

Suggested reading:

Yearly plan - $8/mo, billed yearly

Best for: single-product stores, homemade product sellers, gadget and technology stores, niche stores (e.g. stores that sell kitchenware, gaming chairs, sport’s supplement).

For Shopify stores that have very few images, want access to SEO features and are ready to make long-term commitments.

Basically, it’s similar to our Advanced plan, you can optimize 10000 images per year. It’s perfect if you’re not planning to add any images to your store any time soon, but want access to all the advanced audits and SEO features.

Plus you will get:

  •  Extra optimization price 1¢/image
  •  500 FREE AI credits per year
  •  Image resizing
  •  Site Audit
  •  Automatic SEO Metadata
  •  AI Metadata generation
  •  Lazy loading
  •  JSON LD
  •  Script control
  •  Manage Sitemap

Please note: Once activated, the optimization process will not stop until all images in your store are optimized, even if you exceed your free image limit. To prevent that, message our support before you begin the optimization and ask them to cap your images.

Enterprise plan - $79/mo, billed monthly

Best for: wholesalers, dropshippers, POD stores and all other big players out there.

Are you a Shopify giant with hundreds of new products and thousands of clients every month? Unlock the power of our Enterprise plan.

You’ll enjoy 20,000 free image optimizations every month. Every additional image costs 8 cents, but it’s highly unlikely you would need that.

It goes without saying that you get access to all of our powerful and automated SEO features and site audits.

What’s more, you’ll be entitled to one-on-one calls with a dedicated manager. You’ll work together to solve problems before they even occur and find unique angles for your store’s success with TinyIMG.

Please note: Once activated, the optimization process will not stop until all images in your store are optimized, even if you exceed your free image limit. To prevent that, message our support before you begin the optimization and ask them to cap your images.

Minimal Free - price depends on your needs

Best for: testing the app’s interface and basic functionalities.

Not ready to commit to a paid plan just yet? No problem, you can always take TinyIMG for a test run with a “Minimal Free” option.

In this case, you’ll get to see the TinyIMG interface and optimize 50 images for free. If you exceed the optimization limit, you get charged 3 cents per image.

Except for an SEO audit of your homepage, you won’t be receiving access to any SEO or audit features as well as image resizing.

Please note: image resizing is not available with this plan. Also, once activated, the optimization process will not stop until all images in your store are optimized, even if you exceed your free image limit. To prevent that, message our support before you begin the optimization and ask them to cap your images.

Settled on the perfect TinyIMG plan for your store?

Settled on the perfect TinyIMG plan for your store?

Important: You need to select a payment method even for the “Minimal Free” option. You will NOT be charged unless you use one of the paid services or exceed 50 free image optimizations.

#3 Understand the app and all its features

Congrats, you’re in! Time to dive deep into everything that TinyIMG can do for your store.

All of it is located within the left-side menu designed to navigate the app with ease.

For the quick setup you could use our in-app Setup guide. Use this personalized guide to get your store faster and SEO friendly. Complete this guide to receive 250 FREE credits!

TinyIMG app dashboard

Do you see that cheerful-looking orange blob at the bottom right of the page? That’s where our superstar customer support lives, ready to assist you on a 24/7 live chat.

TinyIMG customer support service window

Let’s do a step-by-step SEO, speed and image optimization for the best your store conversion!

Skim the dashboard

Your journey with TinyIMG begins with the Dashboard. This page is designed for convenient access to TinyIMG main features, recommendations and help your store.

TinyIMG app dashboard features

Image optimization

This feature is the bread and butter of TinyIMG and one of the most significant features for your store speed.

The Overview of optimizations provides you with lifetime stats regarding your Shopify store’s image optimization. If there are any new and unoptimized images in your store, the total number appears right underneath. 

TinyIMG image optimization page

The Recent Optimizations lists all image optimizations performed on your store over time. You can see an overview of their status when they happened, the total number of images optimized, and how much space was saved.

TinyIMG image optimization details button

If you click on the highlighted View Details button, you’ll see the list of individual images from each optimization and their optimization stats. The highlighted button lets you restore them to their previous version or download the optimized image.

TinyIMG image optimization details

There are a few image types we cannot reach automatically (e.g. banner images). Any image left unoptimized during automatic optimization can be optimized manually with an in-app Manual image optimization tool.

TinyIMG manual image optimization field

Right below it, you can also find a helpful FAQ list available in every section of the app as well.

Asset preloading

Next up is asset preloading, a very impactful trick to help browsers load content faster. Basically it means that everything on your web page (images, code, etc.) will be organized into a priority queue. The assets that are crucial for your page to show up immediately will be loaded first and remaining will follow, cutting your page load time significantly.

The preloading process is triggered when the customer hovers over a link. When they click on it, they get the impression that the page loads instantly.

The only thing you need to do is click Activate and check your images.

Activating asset preloading feature in TinyIMG app

Script control

Now let’s talk about script control.

This lesser-known feature makes sure all Shopify apps you have installed are working only in your favor. You see, every app you install adds scripts to all pages of your store, which slow down the load times. However, you need most of those apps only on one or two pages.

Disabling unnecessary scripts optimizes page load speeds for your entire store.

You can do that by toggling scripts on/off in our Script control panel.

TinyIMG script control feature

If you’re unsure how to determine script necessity, explore our FAQ section at the bottom and don’t hesitate to contact our in-app support via the orange bubble at the right bottom.

Lazy loading

Basically, this handy feature improves page load time by loading only what’s necessary immediately.

To implement lazy loading, web page resources are divided into critical (what’s necessary for the page to show up) and non-critical (what shows up only after the user scrolls). Critical resources get loaded immediately, whereas non-critical resources are loaded only when they’re needed.

TinyIMG lazy loading feature

Should you wish to unlock the lazy loading feature, kindly reach out to our customer support team (or just push the “Unlock” button, and the message will appear in the customer support chat on the right side). They will guide you through the necessary steps to enable it effectively

Metadata (+AI metadata generation and keywords suggestions)

Metadata (meta title and meta description) is the first thing people see when they find your page on Google. A good meta title helps you rank higher, whereas meta description ensures people actually click on your listing.

What constitutes good metadata highly depends on the page in question. To make it easy, our SEO metadata section is conveniently grouped by types of pages on your Shopify store.

You can manage them using two different modes, View details and Bulk mode.

TinyIMG seo metadata edit page

The View mode includes detailed recommendations and is great for beginners. It gives you access to the list of metadata from pages of your selected category alongside their focus keyword (determined by you) and SEO score.

To help you prioritize, the list is automatically sorted from the worst score to the best.

Whenever you’re ready to start improving your metadata, click on Edit.

Editing product seo metadata in TinyIMG app

For you to make the most out of this example, let’s take a peek inside. After you scroll down - optimize suggestions based on the focus keyword you entered. To get the perfect score, edit your metadata until all check marks are green.

Editing product seo metadata in TinyIMG app

If you’re confident in your metadata optimization skills and want to speed up the process, use Bulk Mode. You’ll get info on the length of your meta titles and meta descriptions, but no scores or tips on how to improve the phrasing.

The fastest way to handle it is to set the filter on Requires attention and edit fields that exceed the character count.

Editing product seo metadata using bulk mode in tinyimg app

Too many products or not enough confidence in your SEO skills? No problem, you can trust our metadata automation.

By default, metadata automation is deactivated, but you can easily change that in the settings page ( you will find it in the left-side menu).

Using automatic seo metadata generator in TinyIMG app

To make your life easier we created an AI-based (ChatGPT) AI metadata generation tool, so all you need to do is to give instructions to the tools and all jobs will be done by it. 

Using AI metadata generator for product seo metadata in TinyIMG app

And more tool to help you with metadata - keyword suggestions with ChatGPT's integrated AI functionality. All you have to do is insert the URL or write the title, when wait till magic begins and all suggestions will appear in the window. 

using AI keyword generator in TinyIMG app

Both features you will find in the left-side menu under the name “Improve SEO”.

ALT texts

In short, ALT texts help your images and pages rank better by providing more context that Google really appreciates (it’s a smart bot, but still a bot). ALT texts need to describe the image in detail, read like a sentence and, ideally, contain keywords.

Upon loading the page, click on View details and get to work straight away.

View details of alt texts in tinyimg app

You can see a list of products alongside the amount of ALT text errors found among their images. Click Edit to correct the ALT texts.

Edit products alt texts in tinyimg app

If you skipped ALT text automation step during the Onboarding and want to enable it now, you can access the automatic ALT text generator from the left-side menu Settings. 

Automatic alt text generator in tinyimg app


You know those eye-catching product listings on Google, the ones that feature product price, availability and other details? They are called rich snippets and you get them by implementing JSON-LD structured data.

If you were to do it on your own, the process is quite hard and technical. With TinyIMG, all you need to do is provide information in the dedicated fields.

If you have a physical location for your business alongside the online store, make sure to enter those details as well.

setup json-ld in tinyimg app

Click Activate and your structured data is live!

Broken links is one sure way to lose customers. Let’s make sure that never happens with the Fix broken links section.

Right underneath is where you create redirects preemptively before you delete a page. Simply click on Create redirect.

creating url redirect for broken links in tinyimg app

In the following popup you need to provide a URL of the page you’re deleting and a new one, usually a page with similar purpose. We’ll take it from there.

Creating url redirect for broken links in tinyimg app

Down below you’ll find a list of broken links on your store. You can manually add redirects to the most relevant live pages by clicking Edit.

list of broken links in tiny img app

And that’s how you make sure there are no loose ends on your website!

Site Audit

Site audit section is where all useful insights into the state of your website live. It analyzes your technical website performance and offers you reports designed to help prioritize effort.

Reports are available for every page of your store and grouped into categories by page type.

To access the details, click on View report.

site audit page in tinyimg app

You’ll see the overview of your page, starting with the most serious errors.

site audit's overview page in tinyimg app

Scroll down to find a list of all the issues. While some errors will require making changes on Shopify admin, you can fix most of them directly from here by clicking Edit. And whenever you’re unsure how to handle something, hover over the error and click on Learn how to fix it.

listed issues on site audit page in tinyimg app

You’ll get access to a detailed explanation of the website element in question and how to handle the issue.

how to fix meta descriptions tutorial on tinyimg app

Time to dive into the Settings tab. This is where most automation tools and additional perks are located.

You can navigate this section using a dedicated menu on the left.

We have already covered ALT text, filename, SEO metadata, and asset preloading pages in the previous sections, so we’ll skip over them.

So all we have left is the billing information and languages.

On  the billing information page, you can see the current plan, price, free optimizations and many more, also you can upgrade, increase your monthly cap, or cancel your subscription (we hope you don’t need it).

billing information settings tab in tiny img app

Ant the last thing is languages. Here you can change our app language in more than 10 possible languages, we hope you native or favorite language will help you to enjoy TinyIMG at it’s best!

language selection tab in tinyimg app

#4 Learn from our knowledge base

At this point, you’re a master of the TinyIMG app. But for those of you who are always striving for more - there indeed is more!

We are constantly expanding the scope of TinyIMG, and that includes our knowledge base.

Here’s what we have as of now.

Discover TinyIMG blog

This is something we’re very proud of. We’ve been intensely working on TinyIMG blog for over three years and it’s shaping up into a full-blown library of resources for Shopify business owners.

We don’t want it to be just another attempt by a business to generate organic traffic. We want it to be genuinely helpful. That’s why we do unique research, comprehensive app reviews, and prioritize blog quality over quantity.

What can you find on TinyIMG blog?

Shopify guides for new sellers:

Shopify app and theme reviews:

Every image-related guide imaginable:

Detailed technical guides:

Guides to help you prep for big days:

Independent research:

This is just the tip of the iceberg. Learn and grow together with us!

#5 Get to know our partner apps (and their exclusive deals)

We have invested a lot of time in understanding how to best optimize Shopify websites for performance and we’re among the leading apps in our niche.

Next step for us is to ensure you can find your TinyIMG equivalent for every aspect of your business.

That’s why we have a dedicated Partner page. These aren’t just random apps with good reviews we picked up from the Shopify app store. We work together with these apps, we know them and we can vouch for them.

Every app on this list is driven by the thought of accelerating business growth and making the life of Shopify sellers easier. And to help you see the value, all of them offer exclusive discounts and deals for TinyIMG clients. Enjoy!

#6 Join our affiliate program

Are you extra happy with what you see after installing TinyIMG? Would you like to spread the word and help more businesses benefit from affordable and automated SEO solutions (and, of course, earn in the process)?

Join our affiliate program and let’s grow together! You will earn a 50% commission for the 1st month and a 30% commission next 11 months. We can also help out with marketing materials if you wish.

Bonus: Use our external compressors and converters

TinyIMG takes care of everything related to images on your Shopify store, but do you know that you can use our tools to compress or convert images from your computer?

Let us introduce you to five tools available on TinyIMG website:

Let’s do this, shall we?

Well that was something!

We covered TinyIMG setup, all features and how to maximize their potential. You also learned about TinyIMG knowledge base you can use to unlock the full potential of your store, partners and affiliate program to help you maximize profit as well as handy external tools.

We hope you enjoyed the process of improving your store performance and remember, we’re always here to help.

Also, we always add new features to our TinyIMG app and website, so make sure you’re subscribed to our newsletter to be among the first that benefit from them.

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!