Getting Started with TinyIMG: Plan Options, Main Features, Additional Perks and More

TinyIMG is your go-to tool for optimizing images, accelerating your store, and reaching high positions in search results – all from your Shopify Admin.

Whether you’re just a beginner or a seasoned Shopify store owner, TinyIMG’s features will help streamline your work and save time for more important tasks.

Continue reading to learn all about TinyIMG and how to get started. You’ll find out how to leverage all of the app’s features to maximize your store’s results.

1. Get inspired by success stories

Before we dive into TinyIMG features and plans, let’s take a look at a few examples of what we already help achieve for others. Here are a few success stories of our clients:

If you want to read more about the app's results, check out our TinyIMG success stories.

Want to be featured as another successful TinyIMG client? Reach out to Nikoleta at [email protected] and let’s see if we can make it happen!

Now, let’s create a success story for your store.

2. Choose the right TinyIMG plan for you

TinyIMG offers 5 flexible pricing options, so any store owners can find what they need. There are 3 monthly plans, one yearly plan, and a free option for testing things out.

All plans come with image optimization, asset preloading, 30-day image backups, automatic filename and alt text optimization, homepage audit, and 24/7 in-app support.

Here are the plans and their differences:

Now, let’s take a look at what you get with each of the TinyIMG plans and which one is the most suitable for your store.

Beginner – $14/mo, billed monthly

Best for: small Shopify stores and beginners looking for image optimization and basic SEO tools.

The Beginner plan allows you to optimize 1,500 free images per month. If you want more optimizations, each image will cost you just 2¢.

Let’s take a look at what you get with the Beginner plan:

• 1,500 free monthly image optimizations
• 100 FREE AI Credits every month
• Image resizing
• Homepage site audit
• Homepage script control

Whether you’re resizing or compressing images, these features are made to optimize your files without visible quality loss. Even if you want the original version back, you can restore images in one click using the 30-day image backup.

With the Beginner plan, you can manage third-party scripts or audit the home page. However, if you want to do it on other pages or get SEO tools like JSON-LD setup, broken link fixing, or automated metadata, you’ll have to upgrade to the Advanced plan.

Advanced – $24/mo, billed monthly

Best for: mid-size or large stores with a wide product selection that want to optimize store speeds and SEO.

The Advanced plan is the most popular solution of TinyIMG that gives access to all the main features. It comes with 5,000 free image optimizations per month, and any extra compressions will cost you just 1¢/image.

Here are all the features you get to use:

• 300 free monthly AI credits
• Image resizing
• Site audit
• Automatic SEO metadata
• AI metadata generation
• Lazy loading
• JSON-LD
• Script control
• Manage sitemap
• Google Search Console

Unlike the Beginner plan, this tier comes with extensive SEO audits for your whole store, ensuring you don’t miss any chance for extra optimizations. Plus, you can control scripts on product, collection, and other pages, so that third-party apps don’t slow down your store.

Yearly plan – $8/mo, billed yearly

Best for: Shopify stores that don’t have many images but want to leverage SEO features for the long term.

The yearly plan is similar to the Advanced one, except you can optimize 10,000 images per year. After you reach the limit, you can optimize visuals for just 1¢/image.

With the yearly plan, you get:

• 500 FREE AI credits per year
• Image resizing
• Site audit
• Automatic SEO metadata
• AI metadata generation
• Lazy loading
• JSON-LD
• Script control
• Manage sitemap

It’s the perfect option if you’re not planning to overfill your site with images but want access to all the advanced audits and SEO features.

If you need more image optimizations, AI credits, or a dedicated manager to help you out, you’ll need to upgrade to the Enterprise plan.

Enterprise plan – $79/mo, billed monthly

Best for: large stores and enterprises with hundreds of products and thousands of images.

The Enterprise plan gives you 20,000 free image optimizations every month, with extra images costing 0.8¢ each.

You get access to all of TinyIMG’s features, including site audits, automated SEO features, speed optimization functionalities, and more.

The Enterprise plan stands out because it’s the only one that offers one-on-one calls with a dedicated manager. It’s a great way to troubleshoot issues faster and find tailored solutions to your business needs.

Pay as you go – free, charged for extra optimizations

Best for: testing the app’s interface and basic functionalities

The “Pay as you go” plan is the perfect way to test the TinyIMG app without committing or being limited to a trial.

With this plan, you get:

• 50 free image optimizations per month
• Extra optimizations - 3¢/image
• Asset preloading
• Image backup for 30 days
• Automatic filename optimization
• Automatic alt text optimization
• Homepage site audit
• 10 free AI feature credits

However, if you want access to useful SEO and speed features like JSON-LD, broken link fixing, script control, or image resizing, you can try out any of the monthly plans.

3. Setting up TinyIMG

TinyIMG offers a simple and intuitive 5-step setup process. Here are all the tasks:

1. Turn on Automatic image optimization – if you don’t turn it on, automatic optimization won’t start until you manually refresh images and start it. However, you can enable it later in the TinyIMG Settings.
2. Create an alt text template – you can create a template to update all your alt texts automatically. Alternatively, you can do it later in the TinyIMG Settings. You can learn more in the Alt text automation section.
3. Create filename template – you can create a template for automatic filename creation, or you can do it later in the TinyIMG Settings.
4. Set up Advanced image reduction – select the size you want your oversized images to be reduced to. You can also do it later in the TinyIMG Settings. To learn more, jump to the Image resizing section.
5. Pick a plan – all you need to do is choose a paid plan or scroll down to select the free one.

That’s it! Your journey with TinyIMG begins with the Dashboard. This page is designed for convenient access to TinyIMG’s main features and recommendations to help your store.

You can also conveniently navigate all feature sections in the left-side menu of your Shopify Admin.

Most sections come with a useful FAQ section at the bottom of the page in case you need more information on what the feature does or how it works.

4. TinyIMG speed optimization features

TinyIMG can help you visibly increase your store’s performance score and speed index in speed test tools. This can help enhance the user experience and eventually lead to better search engine rankings. Let’s take a look at how to use each feature to your benefit.

Image optimization

Automatic image optimization is one of the most significant TinyIMG features for improving your store’s speed. You can compress images up to 94% or more, helping you save loads of space with just a click of a button.

At the top, you’ll see an overview of lifetime image optimization statistics. If there are any new unoptimized images in your store, the scheduled optimization with the total number of images will appear below.

Under the “Recent optimizations” section, you’ll find a list of image optimizations performed on your store in the past. You can review their status, date, how many files were optimized, and how much space was saved.

To check the statistics of individual images, you can click the “View Details” button.

Here, you can check the original and optimized size of individual images as well as total reductions. If you want to restore any of the images to the original version, just click “Restore.” Alternatively, you can also download the optimized image.

Please note that TinyIMG cannot reach and optimize some image types automatically (e.g. banner images). In such cases, you can upload the image manually to our in-app Manual image optimization tool.

The tool supports both .jpg and .png files. You can see the total reductions and download images as soon as compression is completed.

Image resizing

The TinyIMG advanced image resizing feature is beneficial to reduce the size of your images without visibly affecting quality.

You can choose from various size options, however, here are a few pointers to help you make the right choice:

• For zoomable product images – at least 2048px
• For non-zoom product images – 1200px

If you need more recommendations, you can read our guide to Shopify image sizes.

Asset preloading

Asset preloading is an impactful trick to help browsers load content faster. It means that your web page resources (images, code, etc.) are organized by priority, and the critical assets are loaded early.

The preloading process can be triggered by users hovering over links or if preloading tags are included in the HTML. It significantly cuts your page load time, giving visitors the impression that the page loads instantly.

All you need to do is click the “Activate" button and check your images.

Please note that if you activate asset preloading and it messes up your images, it means asset preloading was already applied. To fix it, simply come back and deactivate the feature the same way you activated it.

Script control

Script control allows you to manage third-party app loading on different pages. Since every app you install adds scripts to your store, they slow down the loading time. However, most of the apps you use are usually needed on one or two pages.

So, the script control feature lets you disable unnecessary scripts, optimizing your store’s speed.

All you have to do is toggle the scripts on or off in the TinyIMG Script control panel.

If you’re unsure how to determine script necessity, explore our FAQ section at the bottom of the section. For additional help, don’t hesitate to contact our in-app support via the orange bubble at the right-bottom corner of your Shopify Admin.

Lazy loading

Lazy loading delays loading non-essential resources, such as images, until the visitor needs them. It reduces the initial browser requests, resulting in a faster page load time.

To implement lazy loading, web page resources are divided into two types:

• Critical – resources that are loaded immediately and are necessary for the page to show up, like above-the-fold content.
• Non-critical – resources that are loaded only when needed and show up only after the user scrolls to it.

To activate lazy loading on Shopify, just pick the theme you want to enable it on and press “Activate.”

Note: Before you turn on this feature, you must prepare a theme backup. Please note that the lazy loading feature activation cannot be reversed.

CSS/JS minifier

Minification is the process of deleting unnecessary code without changing its function. This includes using shorter variable names and deleting extra characters, like spaces, line breaks, or comments.

When you optimize your CSS and JavaScript code with a minifier, it reduces the file size. Such scripts are faster to download, resulting in faster page load time.

With TinyIMG, all you need to do is pick the theme you want to minify code on. You can opt for CSS minification, JavaScript minification, or both. As soon as you press “Activate,” your files will be ready in a few minutes.

Note: Before you activate this feature, you must prepare a theme backup to avoid any issues. Simply duplicate the theme before minification.

IndexNow instant indexing

IndexNow simplifies the communication between website owners and search engines, enabling crawlers to retrieve data about the latest website changes faster.

To put it simply, IndexNow informs search engines of any page changes, such as adding, updating, or deleting content, much quicker. Instead of spending weeks waiting for search engines to discover changes, you can update them immediately.

TinyIMG lets you enable automatic URL submission so your pages can always be indexed fast. The feature is currently supported by Bing, Naver, Yandex, Yep, and Seznam search engines.

If you’re not familiar with response codes, you can scroll to the bottom of the page and find all of their meanings listed in one place.

5. TinyIMG SEO features

SEO optimization is crucial for increasing your store’s visibility on search engines and driving more organic traffic. With TinyIMG, you can automate many time-consuming or challenging tasks, letting you focus on more important aspects of your store. Here are all of the features in detail:

Metadata editing

Metadata refers to meta titles and meta descriptions that provide users with information about page content on search engines.

Crafting descriptive and unique metadata allows search engines to understand your content better, helping achieve better search results visibility and attract more clicks.

With TinyIMG, you can update metadata one by one by clicking “View Details” or choosing the “Bulk Mode Edit.”

The single-entry metadata editing mode is great for beginners who are unfamiliar with the best meta title and meta description practices. It helps you optimize each page’s metadata based on the provided checklist and score, starting from the lowest to the highest.

To start improving your metadata, click the “Edit” button by the product of your choice.

Here, you can start by adding your target keyword for the specific page. Then, edit your metadata until you reach the perfect score and all the check mark suggestions become green.

Once you’re done editing, don’t forget to click the “Save” button.

If metadata optimization is nothing new to you and you want to speed up the process, switch to the Bulk Mode Edit. It lets you update the metadata of different pages in one place, and all you’ll see is the character length.

Tip: Set the filter to “Requires attention” and the tool will first show pages with metadata that exceeds the character count.

SEO metadata automation

If you have too many products and not enough time or confidence in your SEO skills, you can automate the process with our metadata automation tool.

This feature is not activated by default but you can easily turn it on by going to the TinyIMG Settings > SEO metadata.

NOTE: If you enable this feature, all your metadata will be regenerated except for the ones you updated using TinyIMG.

ALT texts

Alt texts, or alternative texts, are brief descriptions used to convey the contents of an image. They appear in the place of an image when it doesn’t load on the user’s screen. However, they’re also valuable for search engines to understand your content better and potentially improve image search result rankings.

Image alt texts must be brief but descriptive. They should read like a short sentence and include the main keywords.

However, updating alt texts for each image on your site can be overwhelming. TinyIMG simplifies the process with the bulk alt text edit feature.

You can choose what pages – product, collection, or blog – you want to edit. The product section will come with a table that shows which products have images that require attention.

To start editing, click “Edit” by the product you want.

Here, you can see all images in one place and edit the alt texts. You can monitor the live character count and click “Update” as soon as you’re done optimizing.

If your store has thousands of images, you can save time by creating alt text templates.

Alt text automation

Creating an alt text template will allow you to save time on manual alt text updates and automate the process.

Just go to TinyIMG Settings > Alt text.

Our recommended template for ALT texts is #product_name# – #shop_name# and #product_name# for filenames.

Example: If your store is called “The Clothing Store” and you’re uploading a photo of a product called Red One Shoulder Dress, your result would be:

• Alt text: Black One Shoulder Dress – The Clothing Store
• Filename: black-one-shoulder-dress.jpg

If you have something else in mind for your store, use other template variables or contact our support and we’ll be happy to create custom ones.

JSON-LD

JSON-LD (JavaScript Object Notation for Linked Data) is a simplified means for adding structured data to your website. It helps you organize and share website data so that search crawlers can index your content more easily.

Adding structured data to Shopify can enable rich results – Google search results that stand out with extra information about the page, like ratings, pricing, availability, and more.

Setting up JSON-LD is a difficult and technical process. However, with TinyIMG, all you need to do is provide information about your store in the dedicated fields.

Click “Activate” once you’re done filling in the information. After that, locate the “Add theme extension” beside the activation button and click it.

You’ll be redirected to the Theme editor, toggle the theme extensions to turn it on, and click Save.

That’s it – your JSON-LD is set up. You can test whether your page supports rich results using Google’s Rich Results Test.

Broken links

Broken links return “404 not found” errors which can frustrate your site visitors and cause them to leave the site. Moreover, broken pages cause crawl errors when search engines encounter them, so they can’t be fully indexed.

The easiest way to fix broken links is to create redirects. TinyIMG simplifies the process by letting you do it all in one place.

If you haven’t already, click “Add Theme Extension” and embed the app before proceeding. Then, click the “Create URL redirect” button.

Here, you need to provide the broken link in the “Redirect from” part and the new URL in the “Redirect to” section.

Down below you’ll find a list of broken links on your store. You can manually add redirects to the most relevant live pages by clicking “Edit.”

Additionally, you can head to TinyIMG Settings > Broken links and choose automatic broken link redirection. Place the URL you want 404 pages to be redirected to and click “Save.”

Lastly, you can set up the broken link report feature. It will automatically alert you about any broken pages to your email based on the frequency you set.

Google Search Console

The Search results report on Google Search Console (GSC) can help identify low-CTR (click-through rate) queries that get high impressions but few clicks or low-ranking pages. This helps you identify opportunities for targeted optimization.

With TinyIMG, you can easily connect to your GSC and explore the Search results report straight from your Shopify Admin.

The top bar shows your main statistics, such as clicks, impressions, average CTA (click-through rate), and average position.

Below the graph, you’ll see a table where you can analyze three dimensions. Here’s what each of them shows:

• Queries – keywords or search terms that visitors type in Google to find your website
• Pages – pages that received the most traffic from Google Search results
• Countries – what places the traffic in your store originated from

Sitemaps

A sitemap is a text file with your Shopify website’s information, including page URLs, images, videos, other files, and the relationship between them. It’s generated automatically and helps search engine crawlers discover and understand your site’s structure more easily.

It means your pages can be found faster and crawled faster. So, if you make a lot of page edits, the updates will be crawled quicker.

TinyIMG makes it easy to add, view, and manage Shopify sitemaps without jumping to Google Search Console. All you need to do is insert the sitemap’s URL and click “Add.”

Once your sitemap is added, you’ll be able to view all the important information about it. This includes its status, discovered pages, and most importantly, discovered errors.

6. TinyIMG AI features

If writing isn’t your strong point, TinyIMG can help you automate metadata and product description writing or even find relevant keywords for your blog posts. Let’s review each feature in more detail.

AI metadata generator

The TinyIMG AI metadata generator helps you craft unique and descriptive titles or descriptions for your search engine results. All you need to do is provide simple instructions, the main keywords, and pick a language. Click “Generate” to get multiple suggestions.

The tool can create metadata for any of your product, collection, or blog pages.

AI keyword suggestions

If you want to improve your content but don’t have the time or resources to perform keyword research, TinyIMG offers an AI keyword suggestion tool. You can get keywords by adding a URL or inserting the page title you want.

As soon as you insert the URL, you’ll receive 10 keyword suggestions with each of their context. For extra convenience, you can copy all of them by clicking “Copy all.”

AI product descriptions

Writing product descriptions, especially if you have hundreds of different items in your store, can be overwhelming. TinyIMG lets you generate product descriptions in a matter of seconds.

All you have to do is open the feature and locate the product you want to generate a description for. Click “Edit.”

Insert instructions for the chatbot on the right side of the window and click “Generate” once you’re done.

You can review and edit the description however you like or you may instantly click “Save.”

7. TinyIMG site audit

A site audit gives you comprehensive insights into the state of your pages. It locates technical issues that prevent your site from ensuring a seamless user experience and ranking high on search engines.

Reports are available for every page of your store and grouped into categories by page type.

To access the report, click “Get report” or “View report” depending if it has already been generated.

Here, you’ll see a list of issues on your page, starting from the most important ones. You can fix some of the errors by clicking the “Edit” button.

Yet, other issues will require fixing straight from Shopify Admin. If you need assistance, just hover over the error and click the “Learn how to fix it” button. You’ll find all the necessary information about the best practices in dealing with the specific issue.

8. Bonus free TinyIMG tools

TinyIMG goes beyond Shopify optimization – we also offer a range of tools anyone can access from their device to optimize their website or analyze competitors.

Here are our 6 free TinyIMG tools:

• TinyIMG Chrome SEO extension – get comprehensive SEO insights about any page
• WebP converter – store and serve your images in the next-gen format
• JPG compressor – compress your JPG files with no visible quality loss
• PNG compressor – reduce the size of your PNG images without losing any image elements
• Image compressor – compress up to 10 JPG and PNG files at once
• Meta title & description checker – optimize SEO metadata and boost your website’s rankings

9. Join the TinyIMG affiliate program

Want to help spread the word about TinyIMG’s optimization impact and earn money? Join our affiliate program and let’s grow together!

• Trusted product: With years of experience and a perfect rating on Shopify, TinyIMG is a helpful and reliable app that your audience will benefit from.
• Generous commissions: We offer a 50% commission for the 1st month of our partnership and 30% for the following 11 months.
• Support: Need any tips or marketing materials? Our team is here to support you.

Let’s do this, shall we?

Now that you’ve learned what TinyIMG can do for your Shopify store, you’re ready to unlock its full potential. We encourage you to dive deeper into optimization strategies with our blog and leverage our free tools to reach maximum results.

If you notice any features that you’d find useful are missing, feel free to share ideas through the “Feature suggestions” section in the TinyIMG app.

And remember – if you ever need further assistance, simply contact our support team 24/7 by clicking the icon in the bottom right corner of the app. We hope you enjoy using TinyIMG and achieve excellent results!

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About the author

Kristina Jaruseviciute

Kristina is a Senior Writer at TinyIMG responsible for informing and educating readers on all things Shopify-related. In her writings, she covers a broad range of topics, from the best apps and themes for Shopify merchants to tips on how to optimize your website for SEO, performance, and higher conversion rates.