Best single product Shopify themes

Finding the right single product Shopify theme takes more than choosing a pretty design. It’s also about getting an option with the most useful features, optimal performance, and top value for your money.

However, not all themes are suitable for a one product store – your product needs to be the star of the entire website. So, to help you out, we reviewed, tested, and ranked the 8 best Shopify single product theme options in terms of their designs, features, and more.

What to look for in a one product Shopify theme

There are many factors you should consider when looking for a Shopify theme for one product. Here are the most important ones:

Design and customizability

Make sure to always check the demo version of each theme that caught your eye. You need a theme that can be customized to fit your brand vision. This means providing plenty of typography and color scheme options as well as placing features conveniently.

Conversion features

A good theme should include conversion-focused features that would help scale your business. Such features could include countdown timers, swatch options, recently bought notifications, promo banners and popups, currency converter, and more.

Visual storytelling

Since your store sells one product only, it’s essential to make your brand stand out using visual storytelling. This means creating a story using various elements, such as text, images, and videos.

A study by the Delhi School of Internet Marketing found that storytelling can increase conversion rates by up to 30% when used to answer customer questions. So, it’s a great way to make visitors remember your brand or product better.

Performance

All of the themes on the Shopify app store have strict performance requirements, so you’re not likely to miss whichever you choose. Meanwhile, if you’re getting a theme from a third-party provider, check their demo store performance score on PageSpeed Insights.

Top 8 Shopify themes for clothing stores

These right here are the best overall one-product Shopify themes:

1. Booster – powerful Shopify theme fit for one-product shops
2. Ella – customizable Shopify theme for one-product stores
3. Craft – free and minimal single-product Shopify theme
4. Electro – powerful one-product theme for high-tech stores
5. Wokiee – one-product theme with top marketing features

Let’s take a look at all 8 contenders in detail.

1. Booster – conversion-focused Shopify theme with one-product presets

Booster is the best Shopify single product theme because it’s multi-purpose and highly customizable, letting you create any store you want. Not only does the theme offer 50+ premade layouts but it also has a bunch of tools and features that save you $281/month on third-party app fees.

Booster has pretty much anything you might need to build a fast, functioning, and successful Shopify store. Upsell and cross-sell features, flexible and easily customizable design, and SEO optimization are just a few of the advantages that Booster offers.

Here are some of the most useful features that come with Booster:

• Recently bought notifications. You can add recently bought notifications at the corner of your website to increase brand trust for site visitors and motivate them to buy.

• Promotion timer. It counts down the time left for a sale, encouraging users to buy more by using urgency.
• Multiple swatches option. If your single product has multiple variations, for example, color or size, you can add multiple options in your product page.
• GDPR cookie bar. You can add a cookie banner on your page to comply with relevant privacy laws without having to get a separate app.

• Easy video integration. Booster helps you easily integrate videos from YouTube, Vimeo, or other platforms.
• Lazyload. You can enable this feature to ensure your images load only when needed, ensuring optimal loading times.
• Image optimizer. The theme has a feature to automatically optimize your images for any screen so as not to hinder your site performance.

2. Ella – highly customizable single-product Shopify theme

Ella is a one-product option that’s great as a clothing theme but can be customized to fit other products as well. It offers several premade layouts and styles, including both single-product and large-inventory options.

There are 9+ product page layout options that you can use to showcase your item with both images and product videos. Modern, and highly customizable with around 100 content blocks, they can be turned into the single-product website of your dreams.

Here are the main features:

• Countdown timer. Add a timer to showcase when your sale ends and encourage more people to buy beforehand.
• Product swatches. You can implement multiple swatch options to a single product page instead of creating separate ones.

• Mobile responsiveness options. The Ella theme allows editing layout and adding images specifically for mobile devices.
• Product custom tab. Present information about your product clearly with multiple text sections which you can use to include reviews, shipping details, descriptions, or anything else.

• Lazyload. Ensure your site performance doesn’t suffer and enable lazy loading to load images only when they’re needed.
• GDPR cookie popup. Add a cookie popup to link users to your cookie policy and comply with GDPR privacy laws.
• Multi-currency. This feature is useful if you’re selling internationally – it helps make the shopping experience more convenient for your customers.

3. Craft – free single-product Shopify theme

Craft is a free and minimal Shopify theme that’s perfect for one-product shops and small stores. This theme offers an authentic and subtle design with a bundle of great features. While not as grand as other themes on the list, Craft is a great choice for first-time entrepreneurs looking for their own authentic style or a photography-focused theme.

It’s a theme dedicated to telling a story – with sections and templates dedicated to compelling narratives. Here are some of its most important features:

• Promo banners. Easily raise awareness about a sale or event to raise conversion rates.
• Product custom tab. Describe your product in detail with custom tabs.

• FAQ page. Remove any purchasing doubts for customers by answering their questions straight on your website.
• Product reviews. The theme lets you add customer reviews to enhance social proof.
• Sticky header. You can add a sticky header to ensure easy navigation.

4. Electro – fast Shopify theme for one-product stores

The Electro theme stands out as a fast and powerful theme specifically designed for electronics and high-tech stores. However, its adaptability extends far beyond, making it a seamless fit for any single-product online store's unique demands.

One of Electro's paramount attributes is its unrivaled page speed. Following thorough testing, our findings revealed that every page crafted through the Electro theme reaps an impressive Google Pagespeed score on mobile devices.

Let’s take a look at some of the most important features:

• Promo popups and banners. You can leverage promotional elements to encourage more sales.
• Stock counter. This feature not only ensures transparency but may encourage visitors to hurry up buying before the stock runs out.
• Trust badges. You can add trust badges to your product to showcase brand trust.
• Product reviews. There’s an option to include product reviews on your product page to ensure social proof.

• FAQ page. You may also include commonly asked questions to ensure your site visitors have a seamless shopping experience.

• Image zoom. Product page images can be zoomed in so site users can explore the item details.
• Breadcrumbs. Electro theme enables breadcrumbs for convenient navigation.

5. Wokiee – an excellent single-product theme for building businesses

Wokiee is a good option for single-product websites because it’s a light and feature-packed theme. You can choose from 86+ homepage layouts and 6 product page variants, ensuring you can successfully turn your vision into reality.

Here are some of the most useful Wokiee theme features:

• Product reviews. You can leverage social proof to encourage more sales.
• Swatch options. You can set up swatch options for color, size, or material for your single product page.
• Breadcrumbs. Your site visitors can use breadcrumbs to easily navigate the website.

• Media integration. The theme allows you to easily add 3D models and embed videos from YouTube or other platforms straight into your product page.
• Pre-order option. If your product is coming out later, you can easily set up preordering to ensure you get money straight away.
• Countdown timer. Wokiee lets you add a countdown timer to encourage buying using urgency.

6. Flex – the most configurable Shopify theme on the market

Flex is a great theme for anyone who wants to take customization into their own hands and get creative with it. With 10+ pre-designed demo stores, you can easily get started and work your way up instead of building a website from scratch.

With Flex, you get a bright design that makes it a perfect theme for beauty stores, health, supplements, and more. You can configure CSS directly within the theme editor and choose several different header, footer styles, or product page layouts.

Let’s look at some of the features:

• Stock counter. This feature lets your site users know how many items you have left in stock.
• Promo popups. Flex allows you to promote your newsletter or sales with popups or banners.

• Age verifier. If you’re selling an adult-only product, you can add an age verifier to comply with laws.
• FAQ page. You can provide answers to the most common customer questions to ensure they don’t have any doubts before buying your product.
• Cookie banner. With Flex, you don’t need to get a cookie banner app because the theme already provides this functionality.

• Product and trust badges. You can add trust signals in your product or home pages to ensure your customers know that your product is high-quality.

7. Minimog – one-product Shopify themes for better conversions

Minimog is a multi-purpose Shopify theme that also works for any type of single-product stores. With over 50 page templates, dozens of customizable content blocks, and a wide array of features to increase your sales, it’s an excellent choice for building a conversion-optimized website.

Here are the theme’s main features:

• Pre-order option. If your product hasn’t been released yet, you can allow pre-ordering.
• Stock counter. Minimog lets you add a counter on how many items are left in stock to encourage customers to hurry up purchasing.
• Countdown timer. You can add a sale-ending timer to showcase urgency.

• Automatic image resizer. The theme automatically resizes images to fit any device screen.
• Recently bought notifications. You can add notifications at the corner of your website so visitors can see that your product is in demand.

8. Boom – single-product theme with a simple design

Boom is a purpose-built single product Shopify theme, including over 70 different starting points, that use various products.

Plus, the theme simplifies customization with modern full-size sections that work perfectly next to one another. And with a good range of sales-boosting features, you’ll be able to save a lot of money you might potentially spend on other Shopify apps.

Here’s what makes Boom a good single-product theme:

• Promo elements. Boom allows you to set up promotional banners or pop ups so you can advertise your newsletter or sales with ease.

• GDPR cookie banner. You don’t need an additional GDPR cookie banner app because the feature already comes with the theme.
• Recently bought notifications. The theme lets you add notifications so users would be aware that your product is being bought and trusted.
• Live counters. You can set up a feature that shows how many people have bought your product in the last few hours or how many people are viewing the product page at the moment.

• Custom product tab. You can organize information about your product by making multiple sections for descriptions, shipping information, measurements, reviews, or anything else.

Final words

The best one product Shopify themes should include plenty of conversion-oriented features, allow visual storytelling, ensure optimal performance, and easy customization.

Our best recommendation is Booster. It has dozens of marketing features to ensure your store makes more sales and guarantees excellent website speed on both desktop and mobile devices. You can even make use of features like GDPR cookie bar, lazy loading, image optimizer, and more.

However, the right theme depends on your store’s needs. Whichever option you end up picking, make sure it ensures great value for the money you pay.

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Frequently asked questions

Which Shopify theme is best for one product?

A multipurpose theme like Booster is excellent for one product stores because it has dozens of marketing-oriented tools to boost your sales and is optimized for speed. Plus, it’s focused on high-quality imagery, and you can try it out with a 14-day money-back guarantee.

How do I customize my single product page on Shopify?

To customize your single product page on Shopify, head to your Shopify Admin dashboard and click Online store > Themes. Then, press the three-dot button by your theme and click Customize.

How do I create a one product store on Shopify?

When creating a one product store on Shopify, you first need to identify what you want to sell and your target audience so you can create a brand strategy. Then, choose a suitable theme for a one product store, like Booster, customize the homepage to fit your brand, and create a product page.

How do I assign a theme template to a product in Shopify?

Go to your Shopify Admin, head to Products > Collections, and click on the collection you want. On the right side, there’s a Theme template section – select the new template from the drop-down menu and click Save.

About the author

Nikoleta Kokleviciute

Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!