Best Shopify themes for custom products

Best Shopify themes for custom products

Shopify is an excellent platform for selling pretty much everything. So, it’s no surprise that with powerful built-in editing features, excellent customization, and hundreds of apps, Shopify is an excellent choice for selling custom products.

But just the right platform is not enough. For the best results, you need the best Shopify theme for custom products. You need a theme that’s easy to edit, works perfectly with a wide range of customization apps, and offers excellent product pages, as well as a modern, lightweight design.

In this post, we’ll cover some of the best Shopify themes for custom products – and help you choose the right option for your new and unique store.

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What to look for in a Shopify theme for custom products?

  1. Customizable design. Your custom product website might also take advantage of several excellent item customization apps. Pick a theme that’s easy to edit and isn’t overloaded with elements: so you can customize and improve it yourself.
  2. Powerful product pages. This is where the magic of customization happens. Shopify offers plenty of first and third-party tools to make product customization simple – but a good theme will also offer you excellent, well-designed product pages that will include a lot of features from the start.
  3. Simple, buyer-friendly navigation. Let’s be blunt: your goal here is to sell. Make sure your site’s navigation and purchasing path are simple and easy to understand, on all devices. We picked out the themes which do exactly that.

10 best Shopify themes for custom-product stores in 2023:

These right here are the best Shopify themes for custom product stores:

  1. Palo Alto – best overall Shopify custom product theme
  2. Handy – excellent mobile Shopify product customization
  3. Minimal – simple and intuitive custom product theme
  4. Pacific – top theme for large custom inventories
  5. Responsive – image-focused Shopify custom product theme
  6. Debut – free and simple Shopify theme for custom products
  7. Expanse – custom product theme with extensive product display options
  8. Expression – custom product theme with powerful storytelling features
  9. Highlight – Shopify custom product theme with excellent design
  10. Rubix – custom product theme with 20+ demos and dozens of elements

Now, let’s take a deeper dive and see them in detail:

1. Palo Alto – powerful customization and stock information

Great for:

Powerful customization

Theme styles:

Palo Alto, Stanford

Compatible with Shopify 2.0:

Yes

Try theme:

Palo Alto is one of all-time favorite themes for custom product businesses. Fittingly, websites made with this theme are incredibly customizable. With a wide variety of sections, and built-in sales integrations, it’s super versatile, making it probably the best Shopify theme for custom products.

One of the key features for custom product stores is stock notifications – Palo Alto has that built in, so you’ll always be on top of your orders and demand. Plus, the theme has a very powerful and customizable product page: which is where all the customization magic happens. With Palo Alto as a base, you can make visually-stunning stores with live customization – like Purse For The People.

purseforthepeople shopify store made with palo alto

The theme is free to try – if you decide to go live, it’ll cost $280.

Main features: powerful product page, stock notifications, product upsells

2. Handy – excellent custom product theme for mobile

Great for:

mobile devices, additional integrations

Theme styles:

Light, Cool, Fresh

Compatible with Shopify 2.0:

No

Try theme:

Handy is a Shopify theme optimized for mobile devices. But with a clean design, putting your text and images first, it’ll look great on just about any screen. Plus, being so simple in its style – Handy is also perfectly ripe for any product customization of your choosing.

With promo banners, product badges, images zoom and rollover, this theme can support just about any display idea you can think of. And the product page is really powerful, too: you can use product tabs to offer several options of one item. Or go even further, and offer a full product customization with a custom design – like PrintedMint right here.

printedmint shopify store made with handy

Handy is free to try on Shopify: if you go live, that’ll cost $180.

Main features: minimalist design, mobile-first interface, powerful item customization options.

3. Minimal – simple and minimalist custom product theme

Great for:

simple stores, minimalist design

Theme styles:

Vintage, Fashion, Modern

Compatible with Shopify 2.0:

No

Try theme:

As the name implies, Minimal is completely…minimalist. This theme is created by Shopify itself: so it’s no surprise that it’s fast, and works seamlessly with all of the platform's main features.

Minimal is a great blank canvas. While the stock features are fairly low – with stock counter, cart notes, and recommended products as the highlights, the strength of the theme lies in customizability. Using Shopify’s excellent app store, you can quickly fill up your website with additional custom product features. Just like Portrait my Pet have done:

portraitmypet shopify store made with minimal

For a theme that’s completely free of charge, Minimal is an excellent starting point for any small business.

Main features: simple design, stock counter, made by Shopify.

4. Pacific – excellent theme for large Shopify custom product stores

Great for:

complex websites, extensive customization

Theme styles:

Bold, Warm, Bright, Cool

Compatible with Shopify 2.0:

Yes

Try theme:

Pacific, a theme by Pixel Union, offers excellent pre-made product pages and extensive options to edit them to your preferences. It’s a great all-around theme that works perfectly with just about any type of product: and this includes custom items.

The multi-tier sidebar menu makes even the most complex websites look simple and ordered. Modular design lets you mix and match various elements to build a site fully to your specifications, and support for Shopify 2.0 gives you additional options for editing each page to the tiniest detail. That includes pages for your custom products as well.

pacific shopify store

Pacific costs $220 – a decent investment for an excellent all-around theme.

Main features: modular design, multiple product pages, multi-column menu

5. Responsive – custom product theme, focused on the images

Great for:

Attractive, modern designs

Theme styles:

New York, San Francisco, London, Paris

Compatible with Shopify 2.0:

Yes

Try theme:

Responsive is a theme, created by Out of the Sandbox – a design company, known for its visually striking themes. This one is no different. Responsive focuses on detailed, full-width imagery: which is an excellent choice when selling clothing, jewelry, or printed items.

With powerful image gallery and zoom options as well as hero videos, you can make sure that your visual content looks as good as it can. Plus, you have various options for layouts, typography, and promotions – making sure that your website is as custom and unique as the things you’re selling.

responsive shopify store

Responsive is free to try: if you wish to publish your website, it’ll cost $220.

Main features: custom typography and promotions, image display options

6. Debut – Shopify custom product theme you already own

Great for:

simple stores, small inventories

Theme styles:

Default, Light

Compatible with Shopify 2.0:

No

Try theme:

Debut is a free theme, created by Shopify itself – and every Shopify account already has it pre installed as the current default option. However, it’s also an excellent Shopify theme for custom product stores. With excellent flexibility and full integration with Shopify’s latest features, this is a safe option for any aspiring entrepreneur.

The theme includes built-in options for both shipping and pickup for you custom items, as well as customer testimonials, promotional banners, homepage videos, and slideshows to spruce up your website and increase the sales. Due to the fact it’s a basic theme made by Shopify, Debut also works perfectly with any apps you might need for fluent item customization and sales.

debut shopify store

And since Debut is completely free, it’s a great value option for smaller businesses: you might be better off investing the funds elsewhere.

Main features: simple design, easy editing, made by Shopify

7. Expanse – custom product theme with powerful display options

Great for:

larger inventories, dropshipping

Theme styles:

Classic, Modern, Contemporary

Compatible with Shopify 2.0:

Yes

Try theme:

Expanse offers an expansive list of business tools that are made for increased sales and growth. With excellent cross-sell features, promotion screens, and extensive product editing options, it’s a great option for any larger store which wishes to sell custom products.

The theme offers a large range of sales and design tools. There are multiple ways to display your media (slideshows, galleries, lookbooks), and the product page is super powerful – offering product videos, tabs, and options. Plus, adding full optimization with Shopify 2.0, you get plenty of editing opportunities.

expanse shopify store

Expanse is free to try: if you decide to use this theme to go live, it’ll cost you $320.

Main features: extensive product editing, full Shopify 2.0 customization

8. Expression – great custom product theme for blogs and stories

Great for:

custom design, editorial content

Theme styles:

Innovate, Oxford, Naturale, Ocean

Compatible with Shopify 2.0:

Yes

Try theme:

Expression is the best Shopify theme for custom products with a story to tell. This is an excellent option if you are looking to pair your original items with some original thoughts: using the fully modern blog section.

The versatile sections on this theme include custom sidebars, as well as small editorial-style text and image columns. This way, you can showcase your content in all its glory. Fully translated in 5 different languages, it’s also an excellent option for multi language selling. With a customizable product page and full Shopify 2.0 support, it can handle your custom product needs with ease.

expression shopify store

Expression is free to try – if you choose to publish a site with it, it’ll cost $240.

Main features: solid blogging tools, multilanguage options, customizable sidebars

9. Highlight – visually stunning custom product theme

Great for:

stunning visuals, small inventories

Theme styles:

Modern, Single, Art

Compatible with Shopify 2.0:

Yes

Try theme:

Highlight is a theme which aims to wow: with an impressive parallax vertical slider, and asymmetrical product grid, it succeeds. This theme is probably the most unique option from the ones available on this list. If you’re looking for something that sets you and your products apart and highlights your media, this is a great theme to pick.

With product videos, tabs, and options, a lot of the customization features are already in place. There are also additional product information options, letting you customize a specific product’s page with extra notes and features for buyers to note. With full support for Shopify 2.0, there’s even more you can do – without even counting in Shopify’s extensive app store.

highlight shopify store

Highlight is free to try – with a $250 fee if you decide to use it to go online.

Main features: striking design, additional product information

10. Rubix – custom product theme with plenty of demos

Great for:

full site customization

Theme styles:

20+ different demos

Compatible with Shopify 2.0:

Yes

Try theme:

Rubix is a theme, offering 20+ different demos, covering several varying niches. It’s a theme loaded to the brim with exciting features and possibilities: while you couldn’t possibly use them all, there’s definitely something that might catch your eye, and make your custom product store seriously exciting.

Rubix theme offers 3D and AR product previews – if you have the required files, you could give your visitors the best possible look at your items. 5 different types of product pages are available, too – so you can pick out the option that suits your customization preferences the best. With color, size, and material swatches built-in automatically, there’s plenty of customization your visitors will be able to do right out of the box.

rubix shopify store

Rubix costs $69: a relatively low price, compared to many other premium Shopify themes for custom products.

Main features: 20+ demos, 3D/AR product display, custom product pages

How did we choose Shopify themes for a custom-products store?

For this article, we’ve researched dozens of the most popular Shopify themes – as well as looked into Shopify themes used by some of the popular custom product stores. Here are the main things we found to be important:

  1. Powerful product pages. A product page has to look good, and be fully editable to include your customization options. Each theme here has either several great product pages, or at least offers expansive editing options.
  2. Modern, responsive design. Each of the themes here works perfectly for custom products: on both mobile and desktop devices. With extensive product pages, mobile interfaces can get cluttered. Themes on this list solved this issue handsomely.
  3. Simple buying process. You’d imagine every store would make it as simple as possible to pick out a product, customize it, and pay the money. Well, you’d be surprised. Luckily, each theme here offers a simple and straightforward user experience: from first visit, to a happy review.

What else do you need for a personalized products Shopify store?

Here are some of the things you will still need to put together and launch a successful Shopify personalized product store:

  1. Your customization solution. Shopify, together with the themes on this list, is plenty powerful enough to offer solid customization for the products. By choosing to add “Variants” in the product editing interface, you can set up pretty much everything. However, there are apps like Product Options & Customizer, or Variant Option Product Options which can help you do even more.
  2. Technical considerations. We want to offer our customers the world: but can we? Make sure to set realistic boundaries, fulfillment times, and hard limits on what you can and can’t do. It’s better to offer less and deliver, than offer more – and don’t.
  3. Futureproof business plan. It’s a good headache, but a headache nonetheless. Custom product turnaround time is notoriously large. In order to make your store profitable, you might need to set up a process on how to deal with larger requests – so your success doesn’t turn into a big issue.

Final words

Building a personalized products Shopify store can be a tricky task – there are so many things to consider along the way. But, using the best Shopify theme for custom products that suits your preferred style can solve a lot of the issues.

With simple and clean design, fully customizable pages, and excellent tools for increased sales, these themes here are ready-made to help you make a top-notch site. So get to it, and start customizing!

About the author
Nikoleta Kokleviciute
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!