The best SEO app for Shopify is essential if you want to increase your store's visibility on search engines, receive more organic traffic, and make the desired profit.
Like other must-have Shopify apps, SEO applications are meant to save your time and ease ongoing store management processes. With them, you receive dedicated features for improving metadata, fixing broken links, boosting the page loading speed, and other aspects that make your Shopify store rank high.
The selection of seemingly good SEO apps is extensive but not all of them are truly functional. Hence, we’ve tested and selected the best 10 SEO apps for Shopify to rank high and constantly grow traffic flow. Read on, and select the top app for your store.
Best Shopify SEO apps: short overview
- TinyIMG - best overall Shopify SEO app
- SEO King - SEO app for effective product descriptions
- SEO Manager - Shopify SEO app with the most features
- AVADA - powerful Shopify app for SEO
- Booster SEO - Shopify app for automatic SEO fixes
- Smart SEO - SEO app for improving link-building strategy
- Tapita - Shopify SEO app for better page loading speeds
- SearchPie - beginner-friendly Shopify SEO app
- Schema Plus - best for specialized schema implementation
- DropInBlog - best app to focus on Shopify blog SEO strategies
Keep reading for in-depth reviews and feature analysis of these Shopify SEO apps that truly stand out.
How can a great SEO app help your Shopify store?
Shopify is SEO-friendly as an eCommerce platform, but naturally, you’ll still need additional SEO apps for mundane tasks. A good Shopify SEO app will help you with three main things:
- Improve website speed. Performance is an important ranking factor, and enhancing certain SEO aspects on your site can also improve page loading time. This includes tasks like optimizing images, enabling lazy loading, and preloading assets.
- Increase search engine visibility. If you want your Shopify store to gain new customers, search engine optimization is crucial. Only websites that truly focus on aspects like improving metadata, optimizing alt texts, and implementing structure can see the top of Google search rankings.
- Higher conversion rates. When optimizing your site for SEO, you’re not just gaining new visitors from higher search engine positions. You’re also enhancing user experience and reducing bounce rates. All of this can lead to higher click-through rates and, potentially, more sales.
Now let’s take a detailed look at the apps that will help you do that.
10 best SEO apps for Shopify: in-depth reviews
We’ve reviewed dozens of SEO apps to find the most useful and feature-rich options for any store. Here are the best SEO apps for Shopify based on their functionality, features, price, and more.
1. TinyIMG – best overall Shopify SEO app
TinyIMG is the best SEO app for Shopify because of its expansive list of features for optimizing site speed and enhancing search engine performance.
It’s specifically built for Shopify and offers quick and easy broken link fixing and audit reports that suggest SEO improvements for your store. Additionally, this app includes JSON-LD to effortlessly implement structured data.
As for the images, TinyIMG helps you compress your visuals without sacrificing quality. You can even enable lazy loading in a matter of minutes.
TinyIMG pros
- Gives metadata improvement suggestions
- Audits for pinpointing SEO issues
- High-quality image compression
- Helps fix broken links
- Free version
TinyIMG cons
- The free app version doesn’t fix broken links
Whether you’re just a Shopify beginner or a veteran, the TinyIMG SEO app will benefit you. It comes with a free version that allows auditing your store and optimizing alt text, file names, and up to 50 images monthly. For unlimited optimization, the premium plans cost from $8/month.
Try TinyIMG for free today with 50 free image optimizations
Get TinyIMG app2. SEO King – AI-driven SEO app for profitable product descriptions
SEO King is a powerful Shopify application with diverse tools, including AI features. You can use this SEO app to generate content for search engines using GPT 3.5, whether it’s a product description or a blog post.
In terms of images, SEO King provides you with compression options and alt text optimization. You can also generate reports, including for page speed and keyword suggestions. They’re useful for identifying SEO issues on your site, including 404 errors or ineffective metadata.
SEO King pros
- AI content generator
- Unlimited image optimization
- Content translation
- Free version
SEO King cons
- AI features come with extra charges
If you’re running a single-product store, the free plan of SEO King is a great option. It lets you optimize single-product pages, fix broken links, and run shop scans. Meanwhile, the paid plans begin from $9.99 and give you unlimited image optimization and bulk processing.
3. SEO Manager – feature-packed Shopify SEO app
SEO Manager is a great Shopify app for search engine optimization that’s feature-rich. The app is straightforward, making it a suitable option for both beginner and advanced users.
This is one of the very few apps that integrates with Google Trends and Analytics – easy to discover relevant keywords and track actual results. SEO Manager also provides you with already seen but no less important features, such as performance scans, broken links repairs, or AI keyword and content suggestions.
SEO Manager pros
- Works with Google Trends and Google Analytics
- Helps fix broken links
- Analyzes target keywords
- Has the Google Result Simulation functionality
SEO Manager cons
- The customer support team can be unresponsive
- The app could be more user-friendly
SEO Manager is a great choice for Shopify merchants who have little knowledge of SEO. The free plan includes SEO monitoring, Google Result Simulation, image optimization, and other features. And if you want to unlock features like AI-driven content generation or advanced Google integrations, the paid plans start from $29/month.
4. Avada – SEO app for advanced Shopify merchants
Avada is an all-in-one solution for experienced Shopify business owners. With it, you can optimize unlimited images, making your store load faster and staying on the peak of the search engines’ result pages.
Aside from that, this Shopify app can optimize meta tags to help you rank higher in the search. Similarly to other top SEO apps, like TinyIMG, Avada detects and fixes 404 errors, preventing the loss of search traffic over broken links. You also receive reports to stay aware of existing SEO issues on your web store.
Avada pros
- Optimizes unlimited images
- Extensive selection of SEO features
- Uncomplicated app usability
- 24/7 customer support
Avada cons
- Expensive subscriptions
- Some clients claim much lower speed scores
While Avada offers an extensive feature range, it’s very expensive. The free plan comes with just a few useful tools, such as 50 monthly product optimizations and site audits. Meanwhile, to get access to other features, you’ll need to opt for the paid plans, starting from $34.95.
5. Booster SEO – autopilot Shopify SEO app
Booster SEO is a widely-known Shopify app among merchants who want to do less manual work to stay visible on Google result pages. With the help of an AI, this application continuously monitors for SEO issues on your site.
Similarly to TinyIMG, Booster SEO helps optimize images for better loading speeds, improved customer experience, and higher positions in SERP. Moreover, it looks for broken links and fixes them on autopilot, so you don’t lose potential customers.
Booster SEO pros
- Optimizes URL keywords
- Automated image optimization
- Automatic JSON-LD
- Weekly image sync with free app
Booster SEO cons
- Some users report uninstallation issues
Booster SEO is a good tool for image optimization and automatically catching basic SEO issues. With its free app, you can optimize alt texts and have your images checked each week. Paid plans start from $39 to $69/month, providing you with autopilot SEO fixes, metadata optimization, and more features.
6. Smart SEO – SEO app for building backlinks
Smart SEO is a reliable Shopify app for improving your website’s SEO with a powerful backlink strategy, helping you fix onsite, external, and visited links automatically. Plus, it’s a good tool for image optimization and ensuring fast loading speeds.
If you’re struggling to come up with SEO-friendly meta titles and descriptions, Smart SEO can help. It generates metadata with the help of ChatGPT-4 Turbo. Additionally, you can benefit from JSON-LD to make your Shopify store more visible on result pages.
Smart SEO pros
- Helps find backlink opportunities
- Effectively fixes broken links
- Optimizes images for better loading speeds
- Customer support is very helpful
Smart SEO cons
- Complicated subscription plan structure
- Premium plans are limited
The free Smart SEO plan is a great way to test the waters. You can optimize 50 images, fix 100 broken links, and more. However, keep in mind that paid plan prices range from $9.99 to $29.99/month and still include feature limits.
7. Tapita – Shopify app for better SEO and loading speed
Tapita is a Shopify SEO app made to improve your SEO rankings. It offers features like the speed booster to improve your site’s performance (Core Web Vitals metrics) and advanced JSON-LD schemas.
Tapita also provides you with general or on-page SEO audits so you’d stay notified about the SEO gaps you need to improve. This app will also automatically fix broken links, optimize images and their alt texts in bulk, and help you look for high-ranking keywords.
Tapita pros
- Free users can optimize up to 900 images/month
- One-click speed optimization feature
- On-page and general SEO audits
- Includes a keyword tool
Tapita cons
- Complicated pricing
- Very limited keyword research allowance
No matter which Tapita plan you get, its pricing increases depending on your Shopify plan. The free option lets you optimize up to 900 images per month, run audits, and more. To unlock one-click speed optimization and other advanced features, you’ll need to get the premium plan, starting from $9.99/month.
8. SearchPie – top beginner-friendly Shopify SEO app
SearchPie can pride itself on how well it caters to beginners. There are no complicated technical SEO terms, the interface is intuitive, and their automatic features will have your store optimized in just a few clicks.
Plus, this is the only app offering AMP (Accelerated Mobile Pages) implementation – a known way to optimize for mobile performance (although with questionable store design sacrifices). It’s also a great tool for tracking backlinks and helps fix long URLs or broken links, so you will constantly improve users’ experience too.
SearchPie pros
- Helps optimize website’s performance on mobile devices
- Includes a backlink checker
- Compresses images without affecting their quality
- Generates product descriptions using AI
SearchPie cons
- No free plan
- Expensive premium plans
While SearchPie’s app is user-friendly, the cost may make it less appealing to beginners. There’s no free version, only a 7-day free trial to test the premium plans out. There are just two subscription options, ranging from $39 to $99/month. The more expensive plan unlocks additional features like AMP and unlimited image compression.
9. Schema Plus for SEO – the best SEO app to add schema
Schema Plus for SEO is an app created to help implement top-notch Shopify structured data on all pages of your store. It was designed by Google employees to help Shopify users capture rich snippets.
Unlike TinyIMG or SEO King, Schema Plus doesn’t fix broken links or compress images. Yet, it still strictly focuses on making your site more visible. Schema Plus integrates with most Shopify product review apps. Plus, their team even dedicates time to onboarding calls.
Schema Plus for SEO pros
- Advanced schema technology
- Excellent customer support
- Affordable subscription price
Schema Plus for SEO cons
- No additional SEO features
- Only one subscription plan option
Schema Plus isn’t a regular Shopify SEO application that thoroughly optimizes your website. But it’s a perfect choice if you want to help Google understand your store through schemas more effectively. It comes at a flat $14.99 fee, and you can test the app using a 7-day free trial first.
10. DropInBlog – the top Shopify SEO app for blogs
If you seek to have a compelling and popular Shopify blog, then DropInBlog is essential for you. The app noticeably improves native blogging functionalities and helps you optimize your website’s SEO with the as-you-type SEO analyzer.
Speaking of SEO, DropInBlog ensures your URLs fit both search engines’ and customers’ needs, making them short and accurate. As for blogs, this app provides you with responsive templates and allows you to embed your products, giving you more opportunities to gain sales.
DropInBlog pros
- Built-in as-you-type SEO analyzer
- Optimizes URLs for SEO
- Responsive templates for maintaining the brand look
DropInBlog cons
- Not many dedicated features for SEO
- No free app version
DropInBlog is a great app to help you deliver high-quality Shopify blogs. However, it may not be the best option for beginners because it doesn't offer a free version and its starting price is $24/month. Nonetheless, you can take advantage of a 14-day free trial to test the service and determine if it meets your requirements.
How we chose top SEO apps for Shopify
We tested dozens of apps and their functionalities to find the best ones for any store. Here’s how we chose the best SEO apps for Shopify:
- Features. We tested all features of these apps and only included options that are multifunctional so you don’t overload your store with multiple tools.
- Rating and reviews. Customer reviews can tell you a lot about a product, so we checked the negative ones and tried replicating some issues to see if they’re consistent or one-time problems.
- Ease of use. We reviewed app usability and only presented tools on this list that are easy to use for everyone.
- Free plan. Free options often come with just a few features. We looked for free plans that give you the most benefits, like free image, alt, and filename optimizations.
- Price. SEO apps shouldn’t be overpriced unless they include one-of-a-kind features. We reviewed the value-to-price ratio of each product, and selected options for budgets of any kind.
- Customer support. Our list consists only of SEO apps that offer customer support, particularly live chat. We contacted each team ourselves to evaluate the service quality. Apps that include live chat even with the free plan were a plus.
External SEO apps for analytics
Some SEO apps are specifically made for monitoring certain aspects of your (or competitors’) website. Here are a few SEO tools you should consider for analytics:
- TinyIMG SEO extension – free extension available on Chrome made for giving users comprehensive SEO insights of any site, including metadata, heading tags, page status, link insights, image details, schema markup overview, and more.
- Google Search Console – free app that allows you to analyze your website’s performance, get metric reports, diagnose SEO issues, and inspect URLs, pages, and their indexing problems.
- Ecommerce Keyword Analytics – SEO app for analyzing keywords of the biggest platforms like Amazon or eBay and upgrading your content to potentially increase search engine visibility. The price of Ecommerce Keyword Analytics starts from $19.99/month.
- Google Keyword Planner – powerful keyword research tool for improving your marketing strategy. Plus, it’s completely free, you just have to set up a Google Ads account.
- Ahrefs Backlink Checker – great free tool for analyzing backlink profiles of your or competitor sites as well as finding high-quality backlink opportunities.
Is having a Shopify SEO app enough?
A great Shopify SEO app is necessary, but it’s not everything. To follow the best SEO practices, you must have a comprehensive strategy in place.
We have compiled some resources for you. Read over them and combine that with the functionalities of your chosen SEO app for Shopify to take your store to the next level:
- Step by Step Shopify SEO Guide for 2024
- Social Media SEO Guide in 2024
- How to Get Sales on Shopify Without Ads
- Complete Guide to Preloading Images on Shopify
Conclusion
By now, you know all the best Shopify SEO apps available on the Shopify app store: TinyIMG, AVADA, SEO King, SEO Manager, and Booster SEO. We have listed their basic functions, reviewed exceptional features, pointed out shortcomings, and considered their value for money.
We hope that you can make an informed decision when choosing which Shopify SEO app to install. Now let’s work on those rankings!
Other Shopify apps you might be interested in:
- Best Shopify upsell and cross-sell apps
- Best Shopify social proof apps
- Best Shopify apps for product pages
Frequently asked questions
The best SEO app for Shopify is TinyIMG. It’s a multifunctional SEO solution that helps you optimize images faster, organize JSON-LD schemas, audit your site, and pinpoint SEO issues. It’s also helpful for improving metadata, automatic title and alt tag generation, and quick broken link fixing.
Technically no, you don’t need to use an SEO app for Shopify since the platform enables you to optimize most of the things yourself. However, third-party SEO apps can help automate or simplify tedious SEO tasks like fixing broken links or compressing images one by one.
Shopify online stores have built-in SEO features to optimize your website. Automatic SEO features include auto-generated sitemap.xml and robots.txt files, title tags, and canonical tags to prevent duplicate pages. You can also optimize content by editing image alt text, meta descriptions, title tags, and URLS.
The best free SEO app for Shopify is TinyIMG because it offers 50 monthly optimizations, alt and filename optimization, instant speed-up, 30-day backups, and even 24/7 support. Other good free Shopify options for SEO are SEO King and SmartSEO apps.
