Best Shopify redirect apps

For a hard-working entrepreneur, managing Shopify store redirects manually is only an additional strain. Thus, using Shopify redirect apps is a self-evident move to improve customer’s experience or even increase your revenue. However, how to find the redirect application that efficiently decreases the number of lost visitors?

After all, not every Shopify redirect application fulfills the same needs. Consequently, there are two types of the apps:

• Applications that detect broken links and redirect URLs
• Shopify geolocation redirect apps

So, whether you need to redirect URLs to another page or you want your customer to visit another Shopify store version, the redirect application is one of the must-have Shopify apps. In this article, you will find out which Shopify redirect app is the best for your specific goal and how the redirect app is beneficial for you in multiple ways.

Best Shopify apps for redirects: overview

Before we delve deeper into a detailed review of each app, here’s a quick overview of the 8 best redirect apps:

1. TinyIMG – the best Shopify redirect app for your store
2. Broken Link Manager – all-in-one Shopify redirect app
3. Easy Redirects – intuitive app for redirects and 404 fixes
4. Geo:Pro – the best Shopify redirect app for location-based redirects
5. GeoIP – highly customizable Shopify app for location-based redirects
6. Outlink External Links Button – Shopify redirect app for affiliate marketing
7. Advanced Store Localization – powerful Shopify redirect app for location-based redirects
8. Open Geo – Shopify redirect app for redirecting and blocking based on location

Now that you know what the list contains, time to get into details and review each app individually.

TinyIMG – best app to find, redirect 404 pages and improve SEO

TinyIMG redirect management feature automatically detects broken links and creates redirects to the pages you indicated. TinyIMG is a great app for improving SEO, increasing site speed, and fixing your Shopify store from the inside.

It’s incredibly important to avoid landing users to 404 error pages because they leave and you lose traffic and sales. And TinyIMG can take care of all of it. With a simple and modern interface, it’s easy to use and navigate. And if something’s not clear, you can reach out to their customer support.

The app comes with a pay-as-you-go version but unfortunately, it doesn’t include broken link repair. Although, for just $1.99/month (a 24-month subscription plan), you get tons of useful features, including redirecting!

Broken Link Manager – easily detect and fix 404 errors

Broken Link Manager is a Shopify app dedicated purely to fixing 404 error links and redirecting them to working pages. It automatically detects 404 error pages before they do any harm to your SERP rankings. You can even choose for the app to generate daily reports on broken links.

You can use the app’s automated 301 redirect pattern in order to avoid customers landing on error pages. You will only have to create a redirect pattern – the Shopify app will do the rest.

Broken Link Manager offers a free version, and while limited, it’s still pretty good and you would be able to get the job done. However, the paid version offers real-time 404 error tracking and automated 301 redirect pattern.

Easy Redirects – effortlessly redirect pages in bulk

Easy Redirects make bulk redirects, well, easier. Whether you’re migrating your whole site or updating pages, you can use the bulk redirect feature to make seamless 301 redirects. This Shopify app offers alerts that warn you about 404 errors. This way, you can fix broken links fast and not lose any traffic and sales.

You can also create complex redirect patterns for bigger collections on your page in order to avoid manually redirecting each individual page. Apart from that, the app also gives you various metrics and analytics, for example, redirect hits over time.

The app offers a free version which gives you basic features, like bulk 301 redirects, grouping redirects, and analytics. But if you opt for a paid version, you also get alerts for 404 error pages, automatic 404 tracking and redirect patterns.

Geo:Pro – redirect visitors to the local version of the site

Geo:Pro Shopify app allows you to redirect visitors to the local version of the site based on their geographic location automatically. You can also choose to block people from entering your website based on IP or just certain countries.

You can also choose other methods of redirecting visitors to their local version of the website. For example, you can generate a banner or a pop-up that will inform the user that the local version is available. That way, they can choose whether they want to access the local site or stay on the one they landed originally.

While the app doesn’t offer a free version, you can try it out for 14 days for free, and then pay $5/month.

GeoIP Country Redirect – redirect store visitors based on location

GeoIP Shopify app allows you to redirect visitors to the regional version of your site based on their location. Location-based redirects are great for increasing conversions because people are more likely to shop if they automatically see that the retailer ships to their location.

You can also opt for a pop-up or a banner that informs visitors that the local version of the website is available to them. The app offers lots of similar customization options, for example, you can whitelist certain URLs or IP addresses, so not everyone is redirected automatically.

Another good feature is Google Bot exclusion, which allows you to get the whole site indexed without redirecting Google Bot.

There are three payment options ranging from $7.5/month to $49.99/month. While there is no free version, you can try out the app for 15 days for free.

Outlink External Links Button – redirect visitors to affiliate products

Outlink Shopify app is a necessary app for affiliate websites. It allows you to easily add buttons to external websites / affiliate products and track clicks.

The app replaces Add to cart buttons on your Shopify store to customizable buttons, for example Buy on eBay. All external links will open in a new tab, so the visitors can switch back to your website anytime. You can also add multiple links to the same product in order to diversify and have a better chance of making a sale.

The app offers three payment options, as well as a free version. However, the free version is pretty limited and is only fit for stores under the Shopify trial period. That being said, the app is not expensive with the priciest plan being just $4.17/month.

Advanced Store Localization – customize your website for each country

This Shopify app allows you to hide products, pages, content, and currency based on the visitors’ IP and country. Generally, the app gives you a lot of customization options to tailor shoppers from different countries.

You can use product filtering so certain products are only available in specific countries or regions. The visitors will also be able to select a country which will redirect them to a localized version of the website. You can also choose to block users based on location.

This app is great for bigger stores with lots of products and traffic coming from all over the world. While it’s the most expensive app on our list, it offers a free 7-day trial if you want to see how it works and if it’s worth investing in.

Open Geo – redirect or block visitors based on location

Open Geo Shopify app allows you to redirect shoppers to the localized version of your website based on their country and IP. You can choose to automatically redirect visitors. or create a pop-up or a banner that informs visitors that the local version of the store is available to them.

Using this app, you can also block visitors from certain countries from accessing your website. With Open Geo, you can also block IP servers of the spy tools.

While the app doesn’t offer a lot of features, it’s perfectly fit for smaller stores with just a couple of regional versions. It’s also not expensive – only $2.5/month with a 30-day free trial, so you can really take your time in testing the app.

How to choose a Shopify redirect app?

If you’re still unsure how to choose a good Shopify redirect app, the most important thing is to think about your goal.

• If you’re looking to migrate your website to a Shopify platform, look for an app that allows you to bulk redirect, create redirect patterns, and monitor all links, clicks, and errors.
• If you want to avoid 404 errors, look for an app that highlights 404 error tracking as one of its best features.
• If you want to create localized versions of your store based on visitors’ country and IP, look for an app that offers geolocation redirects.

Also, take into consideration the size of your store. You don’t need an app that costs $50/month if you have a small, local business.

And, finally, always read user reviews on Shopify. Especially, pay attention to 3-star or lower rankings to see what problems people are having with the app, and if the developers of that app have responded.

Does Shopify create redirects automatically?

Shopify allows you to create redirects natively without an app, but the process is longer. You can create redirects manually one by one, or generate bulk redirects. However, even they write that if you want to manage all redirects it’s better to do it with an app.

A Shopify redirect app can also provide you with tracking tools and analytics for tracking clicks and 404 error pages.

Generally, if you just need a couple of redirects, you can use native Shopify tools, but if you want to manage redirects in bulk and track everything from clicks to 404 pages, it’s better to use an app.

Why are redirects important for your Shopify store?

Redirects are important for your Shopify store because of several reasons.

• Redirects are important for SEO. Search engines detect broken links and page errors when crawling your website. That can lead to worse rankings.
• Redirects can influence sales. If a potential customer lands on a broken page, they’ll leave. And if you have broken links, there can be tens or hundreds of lost customers.
• Redirects are crucial for store migrations. If you’re moving your store to Shopify from another platform, you don’t want any displaced links left in search engines. Therefore, redirecting is necessary.

Keeping your Shopify store’s internal structure neat is essential to boosting organic rankings and traffic. Fewer broken links mean more happy customers.

Summary

An app for redirects can help you a lot in keeping your store clean and smoothly working. Whether you’re migrating a website, updating product pages or tracking 404 errors, it’s essential to have tools that help you keep everything up to date.

At the end of the day, you don’t want visitors landing on error pages and existing your store without buying anything. It hurts your revenue, as well as search engine rankings.

We hope our list of the best Shopify redirect apps will help you choose the best one for your needs.

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About the author

Nikoleta Kokleviciute

Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!