10 min read
Optimizing your Shopify store's product pages for search engines is an effective and budget-friendly method to get them discovered by customers with strong purchase intent. Optimizing your product descriptions, metadata, image alt texts, and other aspects can help improve search engine rankings and drive more sales.
But when you have dozens of products, it’s easy to overlook the best SEO practices. That’s where TinyIMG comes into play. TinyIMG gives you practical recommendations on what to improve, lets you easily edit content on the same page, and even allows you to use AI to generate content in seconds.
Free plan availableSEO & image optimizerKeep reading to learn why Shopify product SEO optimization is crucial for your store’s success and find out exactly how to improve it with TinyIMG features.
Why is Shopify product SEO optimization important?
Shopify product SEO is crucial to rank higher in search engines like Google, get more organic traffic, and ultimately get higher conversion rates. Here are the main reasons it’s important:
- Achieve higher rankings. Using target keywords, improving your product page content, and optimizing images can lead to better rankings.
- Boost visibility in AI search. AI search tools usually rely on content and data that’s clear and easy to locate. So, using SEO-friendly metadata, product descriptions, and structured data improves the chances of your products appearing in AI search results.
- Improve user experience. Optimizing your product SEO helps improve your product descriptions and page load times. These factors contribute to higher user satisfaction when browsing your products.
- Increase organic traffic. When optimized properly, product pages can rank higher in search engines. According to Jungle Scout’s 2024 consumer trends report, around 42% of consumers start their product searches through search engines. So, it’s a great way to be discovered by more users who have strong purchase intent.
- Drive more sales. Writing SEO-friendly product descriptions and optimizing product page SEO can increase rankings and visitor engagement. In the long run, this could result in higher sales.
How does TinyIMG help with Shopify product SEO optimization?
TinyIMG analyzes your product page SEO and finds areas for you to improve. All you need to do is insert a focus keyword, and the tool will give you an overall SEO score and a checklist with recommendations that you can apply on the same page.
Let’s review all the product page areas that the TinyIMG product SEO feature helps optimize:
Product title and product description
Product titles and product descriptions need to be optimized with the right keywords, but not overstuffed. At the same time, they should be engaging and demonstrating product benefits in order to convince readers to buy it.
TinyIMG provides you with recommendations on how to improve your product title and description. For example, the basic SEO analysis will show you if a product title is at least 30 characters and the product description is at least 150 words.
Meanwhile, advanced SEO analysis will look into things more in-depth. It will check if the content about your product includes the focus keyword, if the product title is different from other products, and if the description is separated into paragraphs instead of being a wall of text.
TinyIMG also gives you an option to generate product titles and descriptions using AI. All you have to do is press the sprinkle icon by the product title section. With this functionality, you automate content creation, get creative ideas, and save time.
Meta title and meta description
Shopify meta titles and descriptions help search engines get the main idea of what your page is about, so they can rank you higher in their search results. Here’s what they are and best practices:
- Meta titles are clear names of a web page that can be seen on search result pages and browser tabs. They’re generally recommended to be no longer than 60 characters.
- Meta descriptions are a summary of page content that is placed below the meta title in search result pages and is used to invite users to click your page. It shouldn’t exceed 160 characters.
TinyIMG checks that your meta title and meta description lengths are according to recommendations. Plus, it reviews that both of them include the focus keyword.
On the same page, you can click the blue sprinkle button and generate a meta title and meta description using AI.
All you have to do is insert the main keywords, features, give special instructions if needed, and press “Generate.”
Image alt texts
Image alt texts are short descriptions for images that are used in SEO to help search engines like Google understand your image context. It’s also a way to ensure accessibility for visitors who use screen readers.
With TinyIMG, you can easily insert Shopify image alt texts for all the media on the same product page. The SEO analysis tool will also tell you if there are any images that are missing alt texts and will review if at least one image includes the focus keyword.
If you have loads of images on your page, you may benefit from alt text templates. Just click “Generate alt texts,” select the images you want, and generate short descriptions using templates. This helps save you loads of time so you can focus on more important tasks.
URL handle
Shopify URLs help organize your website so that search engines have a way to understand its structure. It also helps improve the user experience because users can navigate your site more easily.
The TinyIMG product SEO analysis checks that all of your URL handles are below 60 characters and include the focus keyword.
It should be clear and simple – with words separated by hyphens. Usually, it’s just the main keyword or title of your product.
Page indexing
Page indexing is used by search engines like Google to discover and analyze your web page content. To put it simply, indexing ensures that your page appears in search results.
However, you may want to hide some pages from search engines and sitemaps. For example, duplicate product variants or out-of-stock product pages that you’re not planning to restock. Leaving them indexed could even harm SEO because it creates a poor user experience that leads to higher bounce rates.
If you’ve submitted a sitemap to Google Search Console, your pages should appear as indexed on the TinyIMG tool.
If you want to change specific page indexing settings, then TinyIMG lets you deactivate or activate it in one click.
AI search
Optimizing your product pages isn’t only important for traditional search engines. It’s also crucial to improve content so it would be discovered through AI models like ChatGPT or Google Gemini easier.
TinyIMG prepares a separate AI search analysis section for each of your product pages so you’d have a practical checklist for AI search optimization.
One of the tasks is setting a taxonomy category which assigns a clear product category that’s widely recognized. An example could be:
Animal & Pet Supplies > Pet Supplies > Bird Supplies > Bird Food
This helps AI models to match your product with the right intent when users are looking for product recommendations.
Then, TinyIMG also checks if your product description is easy to read. It reviews if you’re using short sentences and paragraphs, simple words, active voice, and no jargon so that AI models would understand it easier.
Structured data (JSON-LD)
Shopify structured data (JSON-LD) is another crucial element for SEO and AI search optimization. For starters, it tells search engines information about your products in a structured manner. This makes it easier for search engines to crawl pages and even enables rich snippets that display ratings, price, and similar details in search results.
However, JSON-LD is also beneficial for AI searches. It assists AI models with evaluating your shopping confidence signals, like how fast and how easy it is to purchase from you.
The TinyIMG product SEO feature lets you know if a particular page has product JSON-LD enabled, including shipping details and return policy.
If, for example, return policy details are missing from JSON-LD, you can easily add them through TinyIMG. Just open the app, go to Improve SEO > Set up JSON-LD, and add the necessary information. Click Save once done.
This feature also lets you add general details about your store, such as store description, working hours, address, social links, and shipping details like rate and handling time.
How to use TinyIMG product SEO optimization features?
Using the TinyIMG product SEO optimization feature is easy, even for users unfamiliar with SEO techniques. All you have to do it follow this guide:
- Go to the Shopify App store and install TinyIMG. The setup will take just a few seconds.
- In your Shopify Admin, open the TinyIMG app.
- Click “Improve SEO” in the left bar and press the “Improve product SEO” button.
- Choose the product you want to analyze and click the “Edit” button.
- Insert the focus keyword for your product to get better recommendations for your content. For example, if you’re selling a necklace, just add the focus keyword that best describes it, like “Golden necklace.” You can edit the text and settings based on recommendations on the same page.
- Once you’re done editing, click Save.
Conclusion
Shopify product SEO is about developing pages that search engines can easily understand and customers can’t resist clicking. Optimizing descriptions, metadata, structured data, and other product page elements can all lead to more traffic and even higher sales.
The best way to optimize your product page SEO on Shopify is to use TinyIMG. It comes with a product SEO feature that analyzes your page and provides you with actionable steps that even complete beginners can follow.
Yet, TinyIMG goes beyond SEO – it also contributes to Shopify store success by automating image and speed optimization, helping ensure a better user experience and higher rankings.
Frequently asked questions
The best SEO tool for Shopify is TinyIMG. It automates SEO tasks, letting you leverage AI to create product descriptions and meta titles or meta descriptions. It also enables merchants to add structured data to their store without any coding, helps fix broken links, enables real-time indexing on Bing and Yandex, and more.
You can add SEO to Shopify products by going to Shopify Admin > Products and clicking the product you want to edit. Here, you can add a meta title and meta description to your product page.
Yes, Shopify is good for SEO websites because it handles some technical SEO aspects automatically. For example, the platform generates sitemaps and structured data for you. Plus, it offers excellent uptime, fast servers, and makes it easy to add metadata.
