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8 Best Image Optimization Apps for Shopify Store in 2021

8 Best Image Optimization Apps for Shopify Store in 2021

Some things can make or break a Shopify store. One of them is image optimization.

When an online store merchant takes time and effort to optimize their images, it shows an overall SEO.

Optimizing images for Shopify stores is key as it helps to load the page faster. And we all know that one of the biggest pet peeves online users face is slow load speed.

Therefore, in this article, we’ll discuss some of the best apps for Shopify image optimization.

With them, you’ll be able to improve your images, and in turn, see an increase in website visitors and, potentially, sales.

Shopify image optimization: how does it work?

To compile the list of the best apps for Shopify image optimization, we considered pricing, ease of use, and functionality.

We looked at some of the best Shopify image optimization apps on the market today and prepared a list of ones that are worth testing out.

Would you like to optimize your images in no time?

Try TINYIMG today!

Best Image optimization apps detailed overview


Tinyimg - img optimization app for Shopify

Price - starts at $0.99/month

Ease of use: 5/5

Functionality: image compression and optimization, metadata optimization, JSON-LD, ALT text optimization, and more

Website: TinyIMG

If you are looking for the ultimate image optimization app for an attractive price, TinyIMG is the best choice!

TinyIMG is capable of optimizing both images and the overall SEO of the website.

With TinyIMG, you can compress images by 70 percent without any loss of quality. Moreover, you can optimize images automatically or manually.

Using this app also enables you to optimize ALT texts for the images to rank higher in SERPs.

If image optimization is not enough, you can also take advantage of their other features, including:

Overall, TinyIMG is a powerful tool for any Shopify merchant willing to take their online shop to the next level.

Lastly, if you need any assistance or guidance, TinyIMG has a friendly 24/7 Support team, ready to answer all of the questions you might have.

SEO Image Optimizer Pro

SEO Image Optimizer Pro for image optimization

Price - FREE

Ease of use: 4/5

Functionality: automatic SEO boost, automatic ALT texts, intuitive interface

Website: SEO Image Optimizer Pro

With this app, you are able to improve your position in SERPs and boost your Organic Traffic. 

What’s great about SEO Image Optimizer PRO is that it adds ALT texts automatically and informs Google which keywords should rank with your images.

As you can see, the app is free. Therefore, it does not have as many powerful features as other apps (e.g., TinyIMG) have.

Image Optimizer by Loyaltyharbour

Optimize images with Image Optimizer

Price - starts at $4.99/month

Ease of use: 4/5

Functionality: image compression, SEO image optimization, available with the following image formats: PNG, GIF, JPEG

Website: Image Optimizer

The Image Optimizer app is created to automatically compress images to minimize file size without losing visual quality.

Doing so helps increase an overall Shopify store speed, which is key for ranking higher in SERPs and getting more visitors to the website.

Crush PICS

Optimize images with Crush Pick app

Price -  starts at $4.99/month

Ease of use: 5/5

Functionality: image compression, SEO optimization, fully automated app

Website: Crush Pics

This app offers a powerful image compression that can help you succeed on your Shopify store!

Additionally, you are entitled to the following features:

  • Manual upload and compression of images.
  • Advanced image SEO and ALT tag renaming
  • Optimizing the following image formats: GIF, PNG, and JPG images.
  • Getting Priority Support for paid plans.
  • Original image files stored for 30 days.

SEO Suite

SEO Suite app for image optimization

Price - FREE

Ease of use: 5/5

Functionality: SEO Image Optimizer, ALT, Meta Tags, Sitemap, Page speed up

Website: SEO Suite

Overall, this app is created to make your Shopify store Google-friendly. That includes:

  • Optimizing image ALT texts.
  • Optimizing metadata
  • JSON-LD.
  • Creating sitemap automatically for almost pages


Optimize images with Minifier app

Price -  starts at $4.08/month

Ease of use: 4/5

Functionality: image compression and optimization, alt tag and file name optimization

Website: Minifier

With it, users can:

  • Automatically optimize images.
  • Optimize alt texts.
  • Optimize filenames.
  • Preserve IPTC information (ICC color profile, date, copyright, geotags, orientation included).
  • Convert PNG to JPG.
  • Use the 30-day free backup image storage.

Plug in Speed

Optimize images with Page Speed Optimizer app

Price - starts at $39.00/month

Ease of use: 5/5

Functionality: improved page speed, image optimization and compression, CSS & JavaScript

Website: Plug in Speed

With Plug in Speed, you’ll be able to improve page speed and the store’s load time, as well as rank higher in SERPs.

On top of that, you’ll get to enjoy the 1-click setup for automatic image optimization, together with smart image reduction with no loss of quality.

Awesome Image Optimizer

Optimize Images with Awesome SEO Image Optimizer

Price - starts at $9.99/month

Ease of use: 5/5

Functionality: image optimization, image watermarks, lossless and lossy compression available

Website: Awesome Image Optimizer

With this app, you’ll improve the overall SEO of your store, optimize and compress images, and will be able to add watermarks.

What’s great is that the app is fully automated. Meaning, you’ll set it up once and forget about it altogether.

Short tips for Shopify image optimization

Now that you know some of the best apps for image optimization, let’s quickly recap the best tips that will help you in image optimization.

  • Invest in a reliable and high-quality app for image optimization (we recommend TinyIMG).
  • Make sure you include filenames and ALT texts for your images.
  • Choose adequate size images.
  • Make sure the images reflect your products perfectly.
  • Only upload high-quality images to your Shopify store to ensure reliable branding.
  • Update images once in a while.

Bottom line

Altogether, image optimization is one of the key aspects of a successful Shopify store.

To make your life easier, we have compiled a list of the best apps for image optimization that will help you stand out with great image quality.

Investing in one of those apps will increase the chances of your Shopify store getting noticed by potential customers.

Before you go, if you’d like to learn more about image optimization, read our previous article on the topic.

Are you looking for a quick way to optimize your Shopify store?

Try TINYIMG today!

Frequently asked questions

How do I optimize images for Shopify?

You can optimize images both manually and automatically. We highly recommend the latter as it will save your time and ensure foolproof results at all times. For instance, you can use apps like TinyIMGWhat is the best SEO app for Shopify? There are some excellent apps for Shopify SEO, but we swear by TinyIMG. With it, you’ll be able to optimize images, and improve the overall SEO of the website, and enjoy other features, including JSON-LD, metadata optimization, and more.

What is the best image size for Shopify?

On your Shopify store, you can upload pictures that are up to 4472 x 4472 pixels, and the biggest file size allowed is 20 MB. However, for the best results, opt for images that are 2048 x 2048 pixels.

Are free image optimization apps for Shopify any good?

While there are some decent free image optimization apps, you should understand that to get more features, opting for a paid app is always a better choice. In this case, we would always advise you to invest in high-quality image optimization apps such as TinyIMG!

About the author
Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!