Best image optimization apps for Shopify stores

Best image optimization apps for Shopify stores
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Shopify image optimization apps will handle your image compression, resizing, alt text optimization and more. Since every merchant needs that, the selection of SEO image optimizers on Shopify app store is massive. So how do you pick the best one?

We’re here to make it easy for you.

We’ve reviewed and handpicked best Shopify image optimization apps to improve your store’s performance and rankings. We’ll review the selection criteria and then dive into each app’s specifications as well as extra tips for Shopify image optimization.

How we selected top Shopify image optimizers

Best Shopify image compression app criteria have to be rigorous; after all, the list is called “best apps” for a reason.

And it’s not as straightforward as achieving the best possible website performance possible. A questionable image optimization app could cause real damage to your store by over-compressing product images and in that way ruining their quality.

To ensure that never happens, this is how we chose Shopify image optimization apps for our list:

  • 4.4 rating or more - the overall rating of the app says a lot.
  • Image optimization features - it’s not just about image compression. A good Shopify image optimization app should also offer lazy loading, alt text optimization and more.
  • Additional features - all features not related to image optimization must add clear value.
  • Price and free plan - we weighed the price against feature variety and made sure most apps offer some type of free plan.
  • Problem resolution success - customer support, issue handling in the Shopify app store comment section, and community engagement were considered.
  • Ease of use - image optimization is a technical task, so it’s vital to make the process intuitive and simple.

Best Shopify image optimization apps: overview

Let’s begin by taking a look at the full list of best Shopify image optimizers:

  1. TinyIMG - best overall Shopify image optimization app
  2. SEO Ant - AI SEO Optimizer - a well-rounded Shopify image optimization app
  3. LoyaltyHarbour Image Optimizer - powerful Shopify image optimization app for better page speed
  4. SEO Image Optimizer Wizard - great free SEO image optimizer
  5. Crush: Speed & Image Optimizer - Shopify app for image compression and SEO optimization
  6. AVADA SEO Suite - Shopify image optimization app for larger stores
  7. SEOmatic - AI SEO Optimizer - easy to use Shopify image optimization app
  8. SearchPie: SEO Booster & Speed - great app for all-around image SEO
  9. Booster SEO and Image Optimizer - bulk SEO image compressor

Every app here has been through a rigorous review process and below we’ll present more specific findings and features of each.

1. TinyIMG - best overall Shopify image optimization app

TinyIMG
1

5

/5

1,598 reviews
tinyimg banner
Specifications
Price
$2.49 - $39.99/mo
Free plan
Yes
Shopify app store

TinyIMG is a leading Shopify SEO app with exceptional focus on image optimization. It’s the only app on this list with such outstanding value for money - even the free plan includes most image optimization features alongside other AI-driven SEO tools for a wholesome Shopify store growth strategy.

Image optimization features:

  • manual and auto image compression,
  • resizing,
  • lazy loading,
  • alt text generation and optimization (AI),
  • image backups,
  • PNG to JPG converter.

The pricing is largely based on how many image optimization credits you need. It starts at $2.49/mo for a 2-year plan and includes 5000 image optimizations in total - perfect for a vast majority of stores.

Dropshippers and POD stores that change their product listings frequently can opt in for one of the monthly plans that include anywhere from 1,000 to 10,000 image optimizations per month.

TinyIMG is an app that simply every store needs and their 5-star Shopify app store rating stands to testify.

Pros:

  • Best value for money
  • Comprehensive image optimization features
  • Many extra SEO features
  • Very responsive support
  • Good plan variety

Cons:

  • Only 50 image optimizations with free plan

2. SEO Ant - AI SEO Optimizer - a well-rounded Shopify image optimization app

SEO Ant - AI SEO Optimizer
1

4.8

/5

1182 reviews
seo ant app banner
Specifications
Price
$29.99 - $59.99/mo
Free plan
Yes
Shopify app store

An AI-centered Shopify image optimizer, SEO Ant is a solid alternative to any app on this list.

Image optimization features:

  • image compressor,
  • alt text generation

The overall SEO as well as image optimization features are well-developed and visibly helpful. However, the app includes 2,000 image compressions even with the most expensive plan, meaning bigger stores will hit the ceiling quickly.

Pros:

  • Effective image optimization

Cons:

  • Very expensive if you need only image-optimization features

3. LoyaltyHarbour Image Optimizer - specialized image optimizer for better Shopify page speed

LoyaltyHarbour Image Optimizer
1

4.7

/5

775 reviews
loyalty harbour image optimizer banner
Specifications
Price
$4.99 - $79.99/mo
Free plan
Yes
Shopify app store

LoyaltyHarbour Image Optimizer comes in close second because it’s a wholesome image optimization app with an image converter and image backup to revert changes if needed.

Image optimization features:

  • manual and auto image compression,
  • resizing,
  • filename optimization,
  • alt text optimization,
  • PNG to JPG converter,
  • rollback option.

The free plan offers a one-time bundle of 50 image optimizations and paid plans include 1,000 to 5,000 image optimizations. Even the free plan enables alt text and filename optimization.

The main downside is that while the pricing range is similar to TinyIMG, LoyaltyHarbour includes only image optimization features and no additional SEO perks.

That being said, it’s great for stores that are not investing in organic growth but are still interested in optimized store speed for user experience.

Pros:

  • Reasonable pricing
  • Comprehensive image optimization features
  • Good free plan

Cons:

  • No extra SEO features

4. SEO Image Optimizer Wizard - great free SEO image optimizer

SEO Image Optimizer Wizard
1

4.9

/5

1390 reviews
Seo Image optimizer wizard banner
Specifications
Price
Free
Free plan
Free

SEO Image Optimizer Wizard is a free image compressor with an additional angle.

On top of one-click image optimization, it also dives into your store’s overall performance and benchmarks it against the practices of huge Shopify sellers. The outcome - an audit with actionable insights into not only your image optimization status, but also discount system effectiveness, shipping information, and much more.

Image optimization features:

  • one-click image compression,
  • image audits

SEO Image Optimizer does not offer more complex image SEO features, like filename optimization and lazy loading, so more established merchants might not find much use from this app. However, for those that are just starting out, this app can serve as a guide to image SEO and overall store strategy.

Be mindful though - this free app does not offer image backups for rollback. If something goes wrong during optimization - you’re on your own.

Pros:

  • Free
  • Covers image optimization needs quite well
  • A lot of additional marketing features

Cons:

  • No image backups for rollback

5. Crush: Speed & Image Optimizer - Shopify app for image compression and SEO optimization

Crush: Speed & Image Optimizer
1

4.8

/5

1061 reviews
crush speed & image optimizer banner
Specifications
Price
$4.99 - $19.99/mo
Free plan
Yes
Shopify app store

Crush: Speed & Image Optimizer is a wholesome, specialized image optimization app that takes care of image SEO from all angles.

Image optimization features:

  • manual and auto image compression,
  • filename optimization,
  • alt text optimization,
  • image backups

While the image optimization features are abundant, the one downside of Crush image optimization app is that its plans increase not by how many images you can optimize per month (e.g. 2,000), but by how much image size you can optimize (e.g. 2GB).

Unless you know your image sizes and overall situation very well, it will be hard to understand which plan you need to optimize all of your store’s images.

The free plan is very limited and doesn’t give you the full picture of the app’s functionalities. And while the paid plan pricing isn’t outrageous, you can get more value for the same price from apps like TinyIMG.

Pros:

  • Specialized image optimization app
  • Reasonable pricing

Cons:

  • Plan scaling (image size and not image amount)
  • Very limited free plan

6. AVADA SEO Suite - Shopify image optimization app for larger stores

AVADA SEO Suite
1

4.9

/5

6768 reviews
seo suite banner
Specifications
Price
$34.95 - $79.95
Free plan
Yes
Shopify app store

Are you a seasoned merchant looking for an all-inclusive Shopify SEO strategy, including image optimization, and aren’t afraid to pay for it? AVADA SEO might be your option.

Image optimization features:

  • image compression,
  • lazy loading,
  • alt tag and filename optimization

While the paid plans start at $34.95, they come equipped with unlimited image optimization, all image SEO features, audits and extra SEO perks, like structured data and meta tag optimization.

With the free plan you can optimize images for 50 product pages per month, making it a viable entry point to test the app.

All that being said, very few merchants actually need unlimited image optimization credits. Consider your needs carefully before committing because very likely you can get the same value for your store with other apps at radically smaller prices.

Pros:

  • Very comprehensive SEO app
  • Good image optimization features
  • Viable free plan

Cons:

  • Expensive
  • Not all stores will need unlimited image optimizations

7. SEOmatic - AI SEO Optimizer - easy-to-use Shopify image optimization app

SEOmatic - AI SEO Optimizer
1

4.6

/5

612 reviews
seomatic banner
Specifications
Price
$15 - $40/mo
Free plan
Yes
Shopify app store

SEOmatic image optimizer is the perfect option for those looking to click one button and forget about their store’s basic SEO. All of SEOmatic is AI-powered and automated, making the need for your involvement minimal.

Image optimization features:

  • lossy and lossless image compression,
  • image conversion to JPG,
  • automatic alt text and filename optimization,
  • previously optimized image exclusion

On top of image SEO, you can also take care of metadata, schema markup and broken links. The app also has some nifty features, such as a possibility to exclude previously optimized images and avoid over-compression.

Full automatization comes with its downsides though. While the features of SEOmatic seem lucrative, they have some hidden angles not everyone might be happy with. For example, AI meta tag generator limits rephrasing for the lower-end plans, meaning you can be left with metadata that doesn’t meet your standards.

The free plan allows using the app's features on 10 product pages, which is sufficient to understand the impact of the app. The paid plan pricing scales reasonably and is mostly based on how many product pages you need to optimize.

Pros:

  • Good image optimization feature variety
  • A lot of efficient, AI-driven automations

Cons:

  • Lack of manual ownership for outcomes
  • AI quality can be questionable

8. SearchPie: SEO Booster & Speed - great app for all-around image SEO

SearchPie: SEO Booster & Speed
1

4.9

/5

4009 reviews
SearchPie app banner
Specifications
Price
$39 - $79/mo
Free plan
No
Shopify app store

SearchPie is among the priciest options on our best image optimizers list, but it shows up for the price.

Image optimization features:

  • image compression,
  • lazy loading,
  • bulk alt text optimization

The image SEO features are well-rounded and sufficient for great image performance and rankings. They comprise only a small part of the app though - SearchPie supports AI-driven product and meta description generation, AMP pages, keyword analytics, broken link detection, and much more.

There is no free plan and the paid ones start at $39/mo, which is quite a number. How much you will benefit from this app largely depends on your store’s size and your experience with SEO. Experienced merchants with only a few products might want more ownership of image and SEO optimization, while beginners launching a huge POD store will find this app invaluable.

Pros:

  • The most comprehensive app
  • A lot of additional features no other apps have (e.g. AMP pages)
  • AI-automations

Cons:

  • Big learning curve
  • Expensive

9. Booster SEO and Image Optimizer - bulk SEO image compressor

Booster SEO and Image Optimizer
1

4.9

/5

5,409 reviews
booster seo app banner
Specifications
Price
$39 - $69/mo
Free plan
Yes
Shopify app store

While BoosterSEO is among the leading SEO Shopify apps, it has space for improvement in the image optimization department, so it comes towards the end of the list.

Image optimization features:

  • bulk image compression

Unfortunately, image compression is only offered with the $69/mo plan as the lower end plans are mostly centered around SEO features like JSON-LD and meta tags.

However, this app is time-tested and loved by merchants for their SEO analysis tools and 24/7 support. So if nothing else strikes your fancy on this list, you can give BoosterSEO a shot, but be prepared to spend.

Pros:

  • Time tested, reliable app
  • Good SEO feature variety

Cons:

  • Expensive
  • Image optimization features are minimal

Main Shopify image optimization tips

Alright, by now you’ve chosen your Shopify image optimization app. But that’s not it!

Shopify image optimization is a complex process. You should keep in mind these best practices to make the most out of your new app:

  • Don’t over-optimize images - don’t run Shopify image optimizers on images that have already been compressed. You’ll over-compress them and lose image quality.
  • Put keywords in alt texts - your alt texts serve as image context descriptions. You’ll have a higher chance to rank on image search for desired terms if image alt texts contain those keywords.
  • Create image backups - you always want the rollback option in case your images break during optimization. Prioritize apps like TinyIMG and LoyaltyHarbour, which have this functionality.
  • Upload correct Shopify image sizes - how well your apps will perform depends on what they’re working with. Comply with recommendations to avoid loss in image quality or broken images.
  • Upload WebP files - Shopify already serves the next-gen WebP image format to user’s browsers, so you can simplify the process by uploading WebP files yourself.
  • Submit an image sitemap - submit an image sitemap so that Google finds and indexes all your images easier. You can always use an image sitemap app to do so!
  • Don’t overuse decorative images - every image in your store should serve a clear purpose. Even when optimized, unnecessary images equal unnecessary extra loading time for your website.

Final thoughts

Shopify image optimization is a non-negotiable for a good store performance, that’s why finding a good Shopify image optimizer is a huge priority to any merchant. Pick an app from our best Shopify image optimization app list and rest assured you’ll be aware exactly what to expect.

Install the app of your choice and watch store speed improve in minutes! And whenever you’re ready, dive deeper into the world of Shopify SEO:

About the author
Vita Klimaite
Vita believes that every great product must be supported by an even better marketing strategy. Armed with SEO and Content Marketing experience, Vita is dedicated to helping website and eCommerce store owners unlock the power of search engines and scale their businesses. A big fan of remote work, she is always on the road, so you can also hear some exciting travel stories from her.