Shopify customer account page features that will impress your customers!

Shopify customer account page features that will impress your customers!
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The best online stores offer top buying experience. The more personalized it is, the better!

With more and more people buying online every year, brands keep looking for the winning formula to increase sales and turn curious visitors into loyal customers. This is exactly where you can use customer account pages for your good.

A customer account page helps you drive and increase your sales. You can build loyalty and customer retention, similar to the one created by major retailers, right from your Shopify store. It’s time to leverage apps like Flits Shopify customer account pages to do more!

What is the customer account page?

The customer account page is a page available on every Shopify store that gives customers details about their orders. This means showing history, shipment tracking information, as well as various personal data that can help each user do repeat purchases.

This is what the basic Shopify account page looks like:

customer account page example on shopify dawn theme

This basic information and functionality are pretty good, but you can do so much more to improve it. For maximum customer retention, you can use a variety of tried-and-trusted tricks from top business brands. Build loyalty, and heavily increase your sales!

To get more customers, make sure your Shopify store speed, images, and SEO performance are optimized!

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Things to improve on your Shopify customer account page

Check out the 7 tips on how to improve your Shopify customer account page to get more conversions:

1. Ditch the default customer account page by Shopify

The default Shopify customer account page is utterly generic in design and has a standardized look that is the same across all the stores. Your personality and design preference can be entirely unique, making a stock page look very inconsistent.

To customize your Shopify store’s customer account page, download the Flits app to transform your customer account page. This Shopify app will help you set up a completely custom page that will reflect your brand, align with your Shopify store’s design and give your customers experience a seamless shopping experience with your brand.

It offers two Shopify customer account page templates that you can tweak and customize from end to end so that the page feels like it is a part of the rest of the site that you have designed oh-so-carefully and thoughtfully.

Order status

Flits customer account page template UNO

2. Ensure easy signup and login

If your customer registration process involves filling in a lengthy signup form, it can often defer a new visitor from signing up. To avoid that, brands need to ensure a quick and smooth signup process. Email logins work really well, as does a one-click login allowing you to connect via a social media platform.

Shopify customer account registration is easy with a Social Login. Social login allows customers to sign up via their social media profiles. Since every customer already has an active social profile, you get the necessary customer information from their social profiles, making the shopper experience effortless.

Moreover, social login ensures that you get authentic leads as shoppers will have to sign up with their real email IDs and profiles. Information sourced from their social profiles can help you optimize your marketing strategies to personalize your shopper’s experience and drive higher conversions.

Use incentives like store credits or first-time purchase discounts to encourage more shoppers to use social login for account registration.

3. Allow customers to wishlist their favorite products

Not every shopper makes a purchase on their first visit. Visitors on your Shopify store may have selected a few products, but without any way to ‘save’ them, they would end up losing those choices as soon as they leave the site. This is where wishlisting helps.

A wishlist is a feature that lets online shoppers create their own collection of products they like or want to buy. This makes it easier for them to come back to the store later and finish the purchase.

Enable wishlists on your Shopify site for shoppers to save their favorite products from the product catalog, which they may want to buy later. Giving them a choice of wishlisting will also encourage them to create a customer account with your store and save their favorite products. This is especially useful in case of a large catalog.

With this information, you can discover shopper intent and create personalized marketing campaigns to convert intent into successful sales. In addition to that, the wishlist information can be easily accessible via the customer account page!

4. Let customers view their order history

With shoppers spending an increasing amount of time browsing online stores, they often miss on keeping a track of the products they bought before at your store. This is a great way to build loyalty, and it works for all products – users being able to see their order history are more likely to make repeat purchases in all situations.

Add an ‘Order History’ section within your branded customer account page to let your customers keep track of all the products they’ve purchased from your Shopify store. If you have a customer account page, you can actually display order history easily along with advanced search filters.

Order history

When customers are able to track their previous and current purchases, they increase their engagement and interaction with your store. In the process, they may end up discovering more products, purchasing them, and becoming your top clients.

5. Make it effortless for your customers to reorder

Customers buying products like skincare, healthcare supplements, or food items often reorder these items periodically. Usually, these shoppers search for the product again in store search and then add it to the cart, making it a difficult process every time.

Allow shoppers to make repeat purchases and buy quicker than ever before by setting up a ‘Reorder’ button beside such orders on your Shopify store customer account page. A built-in reorder functionality automatically saves product details, shipping, and payment information of the customers, making it easy for the customer to make a repeat purchase.

This way shoppers can view their order history and quickly reorder the items they want with a single-click add to cart functionality, reducing your sales cycle.

6. Show customers their recently viewed items

Often, shoppers will visit a product page, navigate to other pages to explore further, and then want to come back to the product they had viewed previously. However, while browsing, they lost whichever page they visited – turning your possible sale into nothing.

Showing your customers their browsing history is a great way to re-engage returning shoppers and nudge them to revisit the products they may have browsed through but did not purchase or wishlist. Instead of making them go through the whole search process all over again, simply showcase their recently viewed products on the customer account page.

Customer activity - similar viewed products

After all, the easier you make it for them to find the products they like, the higher are your chances of conversions and success!

7. Incentivize customers by rewarding store credits

Incentive programs are a great way to build long-term relationships with your clients, helping to increase sales, and even turning them into ambassadors of your brand. One of the most effective and affordable incentives that online stores offer shoppers is store credit: store money that shoppers can use to purchase products or get services from your Shopify store.

75% of consumers say they prefer shopping from companies that offer rewards. A powerful tool to use for attracting consumers as well as retaining them on your Shopify store is Store Credits. Shoppers love earning rewards. By offering free “store money”, you can encourage them to shop more, getting extra sales and extra profit for yourself.

First-time visitors to your eCommerce site can be enticed to buy in several different ways. It can be a pop-up offer of an instant store credit for signing up for a newsletter, following your company on a social media site, or making their first purchase. You can even offer these credits as part of a sign-up bonus, referral offer, cashback program, or any promotional offer. With a rewards program, you can hook shoppers to your store, boost engagement and increase repeat purchases.

With a Flits customer account page, you can bring your loyalty program onto one dashboard, making it more natural for customers to interact and engage with it.

Personalize your Shopify store’s customer account to drive your store’s success

An online store’s success is largely driven by customer experience and retention. Every Shopify store has a customer account page which can be leveraged to capture more sales and encourage shoppers to make repeat purchases. eCommerce giants like Amazon serve as the perfect example of how an online store can drive more benefits out of customized customer account pages by adding features like rewards, wishlisting and instant reorders.

Customizing your Shopify customer account page is effortless with Flits! It lets you set up these additional features on your customer account pages and elevate their shopping experience for better conversions.

About the author
Vanhishikha Bhargava
Vanhishikha Bhargava is a B2B SaaS content marketer and Founder of Contensify, and specialises in working with eCommerce solutions to help establish inbound engines.