Those looking for the best Shopify themes for jewelry, have come to the right place. Just like the fashion industry as a whole, jewelry sales are continuing to rise even after a slight drop in 2020.
Whether you’re selling DIY jewelry, running a small business, or a big ecommerce store, Shopify has themes for all the needs. In fact, one of the most popular designer jewelry brands, Ana Luisa uses Shopify for their website.
But how do you pick a theme when there are so many choices? That’s why we’re here with our carefully hand-picked list of 10 best Shopify jewelry themes. In this article, we talk about how we selected those themes, what to look for when choosing one, and – of course – we review all ten themes in detail, highlighting their features, price, and more.
What to look for in a theme for a jewelry store?
With so many great Shopify themes to choose from, how do you know you’ve picked the right one? We’ve compiled a list of criteria to look for when you’re looking at features and design for a jewelry store.
- Mobile optimization. While most Shopify themes are mobile-friendly, we recommend taking a look to see if you’re happy with how the theme looks on mobile. Better safe than losing your mobile customers!
- Sales/upselling features. From quick-buy to sales labels on products, it’s important to take advantage of all elements that will help you increase conversion rate.
- High resolution images. If you want to sell your products, you have to make sure potential buyers see them in the best possible quality. Carefully look at all theme demos to see if everything looks just the way you want to.
- Desired design elements. Think about what you want your jewelry brand’s online presence to look like. Minimal, elegant, luxurious, edgy – the choices are aplenty, so don’t forget to look at the demo store.
10 best Shopify jewelry templates - our detailed list:
- Expression – jewelry Shopify theme focused on promotions
- Blum – mobile-first Shopify theme designed for fashion, beauty, and lifestyle stores
- Envy – elegant Shopify theme for luxurious jewelry stores
- Broadcast – mobile-forward Shopify jewelry theme
- Cascade – jewelry Shopify theme with unique layouts
- Corano – 100% responsive Shopify jewelry theme
- Dawn – free Shopify theme for all things fashion
- Impulse – multi-purpose Shopify theme for high-volume stores
- Mojuri – feature-packed Shopify theme for the jewelry niche
- Monsta – Shopify theme for men’s jewelry and watches
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Get TinyIMG nowWithout further ado, let’s get into more detailed reviews, going over the features, design, price, and more.
1. Expression – promotion-focused Shopify theme for jewelry stores
Theme styles:
Innovate, Oxford, Naturale, Ocean
Price:
$240 (free trial available)
Compatible with Shopify 2.0:
Yes
Try theme:
Expression Shopify theme for jewelry stores is a great choice for big stores that want to focus on brand storytelling. The theme is heavy on images, allowing you to display jewelry in high quality.
This theme offers design and sales features needed to make your shop look good and help you sell more. There are versatile sections like customer testimonials, mini collections bar, lookbooks, product filtering and sorting, various promotion tools, and more.
Neat and minimal design creates a luxurious feel felt across the entire store, like in the demo store example below.
What makes the Expression theme great for a jewelry store:
- Available EU translations
- The theme is mobile friendly
- Features are promotion-focused
- Fit for high-volume stores
2. Blum - Shopify theme designed for fashion stores
Blum is a modern and mobile-first Shopify jewelry theme designed for fashion, beauty, and lifestyle stores. It has an elegant design that showcases products in a professional and appealing way. If you're looking for a clean and modern Shopify theme that's easy to customize, super-fast and has excellent support, Blum will be a great choice for your store.
In the demo store screenshot below you can see how Blum looks like in real life.
What makes the Blum theme great for a jewelry store
- It’s built for mobile shoppers
- Distinctive elements for effective promotions
- The theme boasts unrivaled page speed
Suggested reading
3. Envy – clean Shopify theme for jewelry stores
Theme styles:
Gothenburg, Stockholm, Oslo, Copenhagen
Price:
$350 (free trial available)
Compatible with Shopify 2.0:
Yes
Try theme:
Envy Shopify jewelry theme offers a classic clean design perfectly fit for jewelry stores with a polished, luxurious look. The theme is well-rounded when it comes to design elements and features.
Speaking of, Envy has four pre-designed presets, Shop the Look element, and features for running time-based promotions. Generally, this theme is feature-rich in every area, i.e., checkout pages, marketing and conversions, imagery, and product discovery. Some of the most prominent ones are color swatches, in-menu promos, mega menu, sticky header.
In the demo store screenshot below you can see how the Shop the Look element looks like in real life.
What makes the Envy theme great for a jewelry store:
- The theme is mobile friendly
- It offers a Shop the Look section
- Ideal for promotions
- The theme has clean, modern design
4. Broadcast – Shopify jewelry theme optimized for mobile and speed
Theme styles:
Clean, Modern, Bold
Price:
$360 (free trial available)
Compatible with Shopify 2.0:
Yes
Try theme:
Broadcast Shopify jewelry store theme is loaded with 20+ pre-built sections, allowing you to create unique dynamic pages that represent your brand story. It’s a powerful theme that is focused on mobile users.
Broadcast offers 1-click add to cart, product upsells, and promotional features. And that is just a couple of features from the whole array that this theme offers. Theme creators boast that you won’t have to download any apps for additional features – Broadcast has it all.
In the demo store screenshot below, you can see one of the sections that this theme offers – a featured products tab in the menu bar that appears when you hover over it.
What makes the Broadcast theme great for a jewelry store:
- The theme is mobile-optimized
- It offers a Shop the Look feature
- The theme has 20+ pre-built sections
- Features are focused on sales
5. Cascade – jewelry Shopify theme with asymmetrical flowing layout
Theme styles:
Elegant, Classic, Modern
Price:
$350 (free trial available)
Compatible with Shopify 2.0:
Yes
Try theme:
Cascade Shopify theme for jewelry stores offers a unique way to display products, images and text – in a flowing cascading manner. But for those seeking a more classic grid, Cascade can do that as well.
You can display your product images in a cascade or split product templates. This theme is great for editorial and visual content that supports brand storytelling. And despite its unique design elements, Cascade is easy to set up and quick to launch.
The theme is also great for jewelry stores with physical shops, as pictured in the demo store screenshot below.
What makes the Cascade theme great for a jewelry store:
- Beautiful cascading layout design
- The theme is focused brand storytelling
- Complete responsiveness
- Promo popup feature
6. Corano – flexible jewelry Shopify theme with 100% responsive design
Corano Shopify jewelry theme offers a classic ecommerce store design, which is ideal for businesses with large inventories. This theme includes 8 pre-designed homepage demos, as well as an RTL (Right to Left) version for languages such as Hebrew and Arabic.
Corano has 100% responsive design, meaning it works impeccably on all screens, including desktop, laptop, mobile, and tablet. The theme is also flexible and easily customizable, with different header versions, category custom view, a mega menu, and more. With an easy page builder you’ll be able to drag-and-drop different sections and build your dream jewelry website.
In the demo store screenshot below, you can see one of the sections you can build with Corano.
What makes the Corano theme great for a jewelry store:
- The theme offers RTL support
- 100% responsive design
- Drag-and-drop page builder
- SEO friendly code
7. Dawn – minimal and free Shopify theme for fashion stores
Dawn Shopify theme is a great theme for jewelry stores because of its elegant and minimal design. With its clutter-free design, this theme focuses on your product and allows it to the center stage.
Even though Dawn is a free Shopify theme, it still offers advanced customization options. You can set up a mega menu, lookbooks, a blog, product reviews, promotional banners, product videos, and more.
As you can see from the demo store example, the theme is minimal, elegant, yet stunning.
What makes the Dawn theme great for a jewelry store
- The theme is mobile-optimized
- It’s also completely free!
- Media-forward design
- Advanced customization
8. Impulse – multi-purpose Shopify theme focused on powerful promotions
Theme styles:
Modern, Bold, Clean
Price:
$380 (free trial available)
Compatible with Shopify 2.0:
Yes
Try theme:
Impulse is a feature-heavy Shopify jewelry theme that offers 20+ sections that allow you to easily modify the pages of your website to your liking. While this theme is not specifically created as a jewelry brand theme, it offers great layout options and tons of features.
Among its features, Impulse includes columned menus, powerful sidebar filters, subcollections, engaging video, additional product page content, a modern design, and much more. The theme is coded to handle high traffic, so it’s a good choice for big jewelry retailers.
It’s also a great theme for visual storytelling, as pictured in the demo store screenshot below.
What makes the Impulse theme great for a jewelry store:
- The theme is mobile friendly
- Available to translate to various EU languages
- Access to 20+ layout sections
- Countdown timer feature
9. Mojuri – feature-rich jewelry Sopify theme
Mojuri is a modern and elegant Shopify theme for jewelry stores, allowing you to get the best out of the website.
There are tons of upselling features that this theme offers, for example, the Frequently Bought Together element so customers can buy related products when they open a product page. Other features include a powerful AJAX filter, live search, RTL support, mobile optimization, and more.
Mojuri has a great layout design for product pages, including color swatches, a countdown timer, In Stock alert, and more. You can see an example in the screenshot below.
What makes the Mojuri theme great for a jewelry store:
- Support for RTL languages
- The theme is mobile-optimized
- Access to Google Web Fonts
- The theme is fully customizable
10. Monsta – Shopify theme for jewelry and luxury watches
Monsta is a Shopify theme for stores selling luxury jewelry and watches. This theme provides features for those who want to operate a dropshipping website or sell affiliate products.
Amongst the most important features is RTL (Right to Left) support, completely responsive design for all screens from desktop to mobile, and a drag-and-drop page builder with different header styles and sections to choose from. It also includes great sales features like quick view, AJAX mini cart, deal of the day element with a countdown timer, and more.
You can choose light or dark premade demos depending on what you want your brand to represent. In the screenshot example below you can see a dark theme focused on luxury watches for men.
What makes the Monsta theme great for a jewelry store:
- Support for RTL languages
- The theme is 100% responsive
- 8 homepage demos available
- Drag-and-drop page builder
How we selected these themes for selling jewelry
All 10 jewelry Shopify themes on this list were hand-picked by us. And this is what we looked at:
- User reviews & ratings – in order to see what people like and dislike about the themes.
- Mobile optimization – so everyone can shop no matter the screen size.
- Aesthetic appeal – so that your website feels and looks elegant and luxurious.
- Promotional features – we looked at the themes with features that will help you sell.
- Diverse design options – for all of our minimalists and maximalists alike.
- Flexible customization – so your store’s design reflects your brand’s narrative.
Final words
Choosing the best Shopify theme for jewelry stores can feel like a daunting task. We hope our list and advice helped you narrow your choices down at least a little bit.
A couple of our favorite themes for the jewelry niche are Expression and Dawn. Expression is a paid theme with great sales features and design elements. It’s a well-rounded elegant theme that’s perfect for jewelry brands. But if you’re looking for something more cost-efficient, Dawn is a smart choice. While free, this theme still has impressive customization options and chic design.
Curious to read more? Check out these articles:
Frequently asked questions
Yes, you can absolutely sell jewelry on Shopify. There are tons of Shopify themes specifically designed for this niche, like Expression, Dawn, Broadcast, and more.
The best free Shopify theme for a jewelry store is Dawn. It’s a minimal and elegant theme that doesn’t lack in features, and will be a great jumpstart for smaller jewelry brands who want to create their online presence.
There are a lot of great unisex Shopify themes for jewelry stores. Monsta theme offers ready-made dark templates, which are a common choice for men's accessories stores. If you want to opt for a more neutral look design-wise, Impulse Shopify theme is a great choice.
Shopify is great for selling jewelry, as well as any kind of fashion product. In fact, there are quite a few famous jewelry brands that use Shopify for their online stores, for example, Ana Luisa.
