10 min read
Shopify doesn’t natively offer tools to create a loyalty and rewards program, which helps merchants build a loyal base of returning customers and increase sales. The easiest alternative to create a loyalty program using a Shopify app.
We’ve researched and tested dozens of apps to find out which offer the best features and easiest setup for loyalty programs.
How we chose the top Shopify loyalty apps
We tested loyalty apps one by one using our active test store and followed the same criteria for all of them:
- Customizable reward actions – we prioritized apps that allow rewarding customers for sales, social media interactions, referrals, and more.
- Loyalty features – after installing each app, we noted down the list of their features to find the richest tools.
- Customizable themes – we looked for flexible theme customization possibilities to ensure brand consistency.
- Integration with other apps – apps can cause conflicts on Shopify, which is why we tested it with numerous leading Shopify apps.
- Ease of use – we reviewed which apps are more intuitive even for beginners who want to manage loyalty programs.
- Price – we compared the feature list and overall user-friendliness to the pricing system.
Top 5 loyalty apps for Shopify for 2026: overview
- BON Loyalty Rewards – best loyalty app overall
- Essential Loyalty – simple free loyalty app for Shopify
- Froonze – budget-friendly loyalty app with a wishlist
- Rivo – simple and powerful Shopify loyalty app
- TrustWILL – easy-to-use Shopify loyalty app
Automatic JSON-LD setupPage SEO auditsAll of the apps that we’ve selected are options that we’d be confident to use on our own store.
1. BON Loyalty Rewards Referrals
BON Loyalty is our top pick for 2026 that’s suitable to use for any merchant, even those with a global customer base. Its features allow you to create multiple types of loyalty programs, including a points system, referrals, limited-time point offers, VIP tiers, and more.
For example, you can set up points that users get for each purchase or another action, like creating an account or referring a friend. Meanwhile, VIP tiers allow long-term loyal customers to get even better rewards to increase satisfaction and engagement.
The best part – you can translate your loyalty program widget texts, as the app supports over 250 different languages.
Pros
- Works with more than 250 worldwide languages
- Multiple types of loyalty programs
- Allows building up to 9 types of automated emails
- Has VIP tiers to help you grow a bigger loyal audience
- Offers a great free version
Cons
- No 24/7 live chat
BON Loyalty has an entirely free plan with up to 250 monthly orders that allows running basic points and reward programs. With its Basic plan for $29/month, you can have up to 500 monthly orders and an array of premium features. Pricier plans vary from $129 to $499/month.
|
Free |
Basic |
Growth |
Plus |
|
|
Price (per month) |
$0 |
$29 |
$129 |
$499 |
|
Monthly orders |
150 |
500 |
2,000 |
Unlimited |
Overall, BON Loyalty is a user-friendly app that can help both small and large stores gain returning customers in the long run.
2. Essential Loyalty Program & Rewards
Essential Loyalty Program & Rewards is an app that makes building customer loyalty simple. It lets you set up customizable points systems, referral programs, and VIP tiers to keep customers coming back. The referral program allows rewarding both referrers and referees to motivate customers to spread the word about your brand.
As for reward types, you can choose from discounts, free shipping, gifts, and more. The loyalty program widget is customizable, so you can match it to your store’s design. The app is built for Shopify, so setup is straightforward and support is available 24/7.
Pros
- Flexible points and rewards options
- Customizable design and setup
- Includes referrals and VIP tiers
- Great customer support available 24/7
Cons
- Not too many additional features
In terms of pricing, Essential Loyalty app has a free plan that offers up to 200 monthly orders. For higher limits, you can choose between a $24/month plan for 600 orders or an unlimited plan.
|
Free |
Basic |
Growth |
|
|
Price (per month) |
$0 |
$24 |
$79 |
|
Monthly orders |
200 |
600 |
Unlimited |
Essential Loyalty & Rewards Program is an easy-to-use tool for boosting customer retention that’s an affordable option for large stores with many orders.
3. Froonze
Froonze is another affordable option that has all the essential features needed for a high-quality loyalty program. You can use it to set up rewards with earning or spending rules, referrals, and VIP programs.
We especially liked the customer account widget, which you can use to replace Shopify’s default customer account page. It comes with more functionality, such as re-ordering, order cancellations, and access to loyalty programs. Plus, you can use it to reward with native Shopify store credit instead of points (the point system is still supported). This encourages loyalty because customers perceive store credit as real currency and don’t have to care about point redemption.
Pros
- Many loyalty program options
- Clear and transparent pricing
- Supports native Shopify store credit
- Multilingual widgets and email templates
- Includes a wishlist, custom forms, enhanced customer account widget, and more
Cons
- No 24/7 live chat
The free plan is suitable for stores with under 100 monthly orders. Meanwhile, paid plans start from just $10/month for stores with up to 500 monthly orders.
|
Free |
Advanced |
Premium |
Unlimited |
|
|
Price (per month) |
$0 |
$10 |
$129 |
$60 |
|
Monthly orders |
100 |
500 |
1,000 |
Unlimited |
Froonze is a great solution for small-to-medium sized Shopify businesses who want to retain more customers in the long run. Aside from no 24/7 live chat, we couldn’t find significant drawbacks to this tool.
4. Rivo: Loyalty & Referrals
Rivo Loyalty is a two-in-one loyalty and rewards app that allows you to create an advanced program. It comes with a loyalty page builder, referral programs to build a loyal customer base that gets rewarded for bringing in new customers, and a variety of reward actions.
We liked that Rivo offers checkout extensions, letting you show points customers would receive, use points as a payment method, apply custom discount codes, and more. The dashboard is intuitive with organized sections, but we didn’t like that you can’t preview paid features.
Pros
- Unlimited program members with each subscription
- Analytics are included
- Loyalty page builder
- Options for free products and free shipping rewards
- Automated customizable emails
Cons
- Free version doesn’t allow any integrations
The free plan of Rivo is quite generous, giving you 200 monthly orders and the tools to create a loyalty point program.
There are also 2 paid plans from $49/month which give you access to all features but different monthly order counts.
|
Free |
Scale |
Plus |
|
|
Price (per month) |
$0 |
$49 |
$499 |
|
Monthly orders |
200 |
400 |
2,500 |
We’d suggest Rivo for both beginners and experienced merchants due to its extensive array of features and intuitive dashboard.
5. TrustWILL Loyalty
TrustWILL Loyalty (which rebranded from Loloyal after our last update) offers traditional loyalty, referral program, and reward system features, making getting customers to return simple. We liked that it offers customizable rewards, like discounts, free items, or free shipping.
It also comes with VIP tiers, which helps you identify the most loyal customers and offer exclusive rewards just for them. While some reviewers don’t enjoy the interface, we believe it improved over the years. The loyalty program features are organized in a single section, and each reward is clearly explained.
Pros:
- Limited-time offers are perfect for events like Black Friday
- Strong product development with monthly feature updates
- Custom CSS for a 100% brand fit
- 24/7 live customer support for enhanced problem-solving
- Cost-effective pricing plans, more affordable compared to others while offering the same features and higher order volumes
Cons:
- No loyalty page builder
- No public API
TrustWILL’s free plan gives you just 25 orders per month, so it’s only good for testing the tool out.
The app also offers 3 paid plans from $19/month for 200 monthly orders. The $499/month plan is pretty expensive considering you get 5,000 monthly orders, while you get unlimited orders with BON Loyalty at the same price.
|
Free |
Starter |
Growth |
Plus |
|
|
Price (per month) |
$0 |
$19 |
$69 |
$499 |
|
Monthly orders |
25 |
200 |
500 |
5,000 |
We’d recommend TrustWILL for businesses of all sizes, but its affordable prices make it ideal for medium and small stores.
6. Smile: Loyalty & Rewards
The Smile app can help you boost your new and repeat sales using a variety of loyalty features, such as referrals, rewards, points, and more. It’s highly customizable, letting you build the type of loyalty program that fits your store theme.
Smile offers a points-based loyalty program, helping earn points for actions like signup or order completion. It also integrates reward redeeming through the checkout, so customers can easily apply discounts without leaving the checkout page.
Pros
- Highly customizable application
- Automatic on-site engagement reminders
- Integrates with popular Shopify apps
- Has a great free version
Cons
- Support quality is questionable
Smile comes with a free plan that allows up to 200 monthly orders, but paid plans also got cheaper as of my last update and now start from $15/month for 500 orders per month. That’s a much cheaper price compared to Growave and other apps.
|
Free |
Essential |
Standard |
Growth |
|
|
Price (per month) |
$0 |
$15 |
$79 |
$199 |
|
Monthly orders |
200 |
500 |
1,000 |
2,500 |
Overall, Smile has an intuitive interface and interesting features that make it a great choice for large Shopify businesses. However, the customer support quality is questionable considering the mixed reviews in the App store.
7. Growave: Loyalty & Wishlist
Growave is what we’d call an all-in-one app for Shopify stores looking to use less apps with more functionality. While it offers great loyalty program features, a loyalty page builder, and referrals, you also get a wishlist, reviews, and UGC.
Growave helps collect user reviews on autopilot, sending requests to satisfied users or going through Google search results. There are also point expiration reminders to make sure the visitors use their bonuses and become loyal clients.
Pros
- Allows customers to make wishlists
- Collects customer reviews on autopilot
- Allows showcasing Instagram posts and UGC
Cons
- Quite expensive
- Requires email address upon installation
Growave offers a free plan, but it’s only for playing around, as it allows up to 100 monthly orders (500 in total) and basic features of loyalty, wishlists, reviews, and other categories. To gain more flexibility, you’d need to upgrade to a premium plan, which costs from $49/month to $499/month.
|
Free |
Entry |
Growth |
Plus |
|
|
Price (per month) |
$0 |
$49 |
$199 |
$499 |
|
Monthly orders |
100 |
500 |
1,500 |
3,000 |
Overall, Growave is a versatile app, which is a better option for large and growing businesses with loads of orders but not enough loyalty.
8. Joy: Loyalty & Rewards Program
Joy is a simple loyalty and rewards app, which offers all essential features to enhance your bond with customers and grow sales. It gives plenty of options to reward customers, including signups, orders, social media follows, and shares.
Joy supports POS, which allows selling and improving your customers’ experience even in person. It also offers automated emails and translations with all plans. Speaking of the app’s usability, we liked the simple setup process and dashboard that shows you how to activate it and go through a quick loyalty program creation guide.
Pros
- Works with POS businesses
- The app is multilanguage
- Enables rewards for multiple customer actions
Cons
- Not too many additional features
- Possible UI glitches
You can test Joy using the free version and get 150 monthly orders, while the paid plans start from $29/month for 500 orders.
|
Free |
Essential |
Advanced |
Ultimate |
|
|
Price (per month) |
$0 |
$29 |
$129 |
$499 |
|
Monthly orders |
150 |
500 |
2,000 |
7,000 |
Joy is a simple-to-use and effective Shopify loyalty app for merchants with stores in fashion, tech, or any other niche with a physical store. I’d suggest it for small stores that don’t make thousands of orders per month, since the app doesn’t offer plans with unlimited orders.
9. Gameball: Loyalty & Rewards
Gameball is a feature-rich app for creating various types of loyalty programs, from VIP tiers and challenges, to interactive games like Spin the Wheel. The loyalty program is customizable and lets you change fonts, colors, and content among other parts.
Gameball gamifies loyalty programs with various challenges like Spin the Wheel, leaderboards, and even streaks. It makes getting rewards and using them more fun, so customers are more likely to stay in your store for longer.
Pros
- Includes loyalty program analytics
- Allows giving cashback to customers as a reward
- Works for running referral programs
Cons
- Technical bugs are possible
- Quite expensive
Unlike other loyalty apps, Gameball prices depend on the plan features and the rewarded customer count per month. There’s a free plan for 100 orders per month, but if you need more, the paid tiers cost from $34/month.
|
Free |
Starter |
Pro |
|
|
Price (per month) |
$0 |
$34 |
$159 |
|
Rewarded customers per month |
100 |
300 |
1,000 |
We'd recommend Gameball to merchants who are growing fast, since it has plans for even 10,000 rewarded customers.
10. AiT Loyalty, Review, Email
The loyalty app by AiTrillion is probably one of the most feature-packed Shopify applications we have seen so far. A single installation gives you access to the loyalty rewards program, email/SMS marketing, product reviews, and many other features.
The app also lets you build custom pop-ups and loyalty pages and customize point-earning rules. There’s also customer segmentation which helps reward specific audiences.
Pros
- Includes features for loyalty programs, marketing, customer support, and more
- Highly customizable features
- Good price-to-quality ratio
Cons
- The terms of subscription plans are confusing
- Customer support may be slow
Unlike other loyalty apps, AiTrillion plan prices differ based on active contacts instead of monthly orders. The free plan is limited to 250 active contacts, but the $19/month plan rises to 1,000 active contacts, which is a good price.
|
Free |
Starter |
Basic |
Growth |
|
|
Price (per month) |
$0 |
$19 |
$49 |
$99 |
|
Active contacts |
250 |
1,000 |
2,500 |
5,000 |
I’d recommend AiTrillion for Shopify merchants who want a comprehensive app with loads of features that will save you money on separate tools.
Why do I need a Shopify loyalty app?
A loyalty app is a tool that pays for itself over time by helping you drive repeat purchases, if used correctly. When you create a loyalty program, you gain returning customers that are more likely to buy again.
For example, based on a report by Antavo Loyalty Cloud, 58.6% of loyalty program members made at least one purchase in the past year.
When you build a loyal customer base, you also develop brand ambassadors who spread the word about your company, which is also called word-of-mouth marketing.
How do I create a Shopify loyalty program?
Here’s how you can create a loyalty program using nothing more but a Shopify loyalty app:
- Pick a name for your loyalty program that’s easy to understand.
- Set up actions and rewards, like giving a discount for spending a specific amount of money or doing referrals to friends.
- Choose the right app that has the features you need.
- Launch a test run to see your program in action.
- Analyze the data to find out what works and what doesn’t, and improve accordingly.
- Stay consistent, deliver the promises, and request feedback from customers to help you improve.
Bottom line
Many successful stores, even Starbucks, use loyalty programs as a way to increase customer retention and repeat sales. Shopify doesn’t offer loyalty features natively and creating a loyalty program would take a lot of coding, so using a loyalty app is the quickest way to get results.
For us, BON Loyalty took the lead in this Shopify loyalty app list. It has one of the most extensive feature lists, the dashboard is designed for beginners, and it’s on the cheaper side compared to other options.
The top 3 apps came pretty close, so just check the specific reward actions and loyalty programs available before making a final decision. If an app lacks any features, try contacting the support team, since many are willing to take up feature suggestions.
Frequently asked questions
BON Loyalty is the most feature-rich option for creating loyalty and reward programs. It allows choosing between such features as point systems, referral programs, VIP tiers, loyalty pages, and more. You can even translate its widgets to 250+ languages and customize them to match your brand.
Yes, Shopify supports loyalty programs but it doesn’t offer loyalty or reward features natively. You can pick a Shopify loyalty app instead, which usually comes with VIP tiers, subscriptions, different reward systems, and more.
