Debutify theme review

The Debutify theme offers an easy way to launch and scale your eCommerce store. It frequently tops the lists of the best Shopify themes and is a preferred option for many successful online stores.

As a premium option with flexible subscription options, Debutify aims to replace just about every add-on on the Shopify App Store. Dozens of theme’s features focus on helping you sell better, attract more clients, and offer them a great shopping experience. All of that, wrapped in a beginner-friendly interface and plenty of additional support, sounds like a pretty good deal.

In this Debutify review, we’ll take a closer look at the theme’s promises and features. Can it actually offer enough to be an all-in-one option for your business? Is it worth your hard-earned money? Keep on reading and find out!

Debutify theme quick overview

Debutify theme pros and cons

Here’s a quick overview of the main features available on the Debutify theme. See if this theme is the right option for you, before diving in to a full-scale review:

Advantages

• Professional add-ons for easier selling and marketing. Debutify offers an amazing array of additional features. Dedicated apps for conversions, loyalty, user checks, cart maximizers, and more, are all included in the price. It’s an excellent all-in-one solution for your online business.
• Excellent editing freedom. A simple drag-and-drop design lets you easily adapt the Debutify theme to your brand’s design. You can quickly make changes to fonts or icons and add, edit, or remove sections for everything to work perfectly in tandem with the Shopify Online Store 2.0 editor.
• Conversion-focused design. Debutify is built as a theme for maximizing conversions. It employs plenty of smart product display and selling techniques – and they work perfectly on both desktop and mobile. So, you can easily sell and market to people using all types of devices.
• Easy setup and professional support. Getting started with Debutify is a simple and intuitive setup process even for those with no prior experience working with website building. What’s even better, if you run into some issues, Debutify has a 24/7 customer support staff that will help you clean up any mess and get to selling.
• Professional theme with a dedicated development team. Debutify is a product that’s continuously developed by an entire company. Over the years, we’ve seen them roll many different updates and launch new features. By choosing Debutify, you’ll get a reliable product that will support your business for years to come.

Disadvantages

• No lifetime plan. Debutify offers flexible monthly or yearly subscription plans but there’s no one-time fee lifetime plan. Yet, subscriptions ensure that the company can continue upkeeping the theme and updating it with new features.

What does the Debutify theme offer?

The Debutify theme has many useful features for any Shopify merchant. It offers over 65 add-ons for all things selling and a simple all-in-one way to manage your conversions. Let’s take a deeper look and see how everything works:

Smart marketing launchpad

There are many difficult things about running a business. One of those challenges is simply starting. Debutify makes it simple – after signing on, you will immediately be sent to the Launchpad. This feature is essentially a setup guide: only a lot more powerful.

The Launchpad is Debutify’s way to help you quickly optimize your store for improved conversions. It offers techniques you can apply to your store, as well as guiding you through basics – like how to set up pages for good website navigation.

It’s a lifesaver if you’re just starting out, and don’t have much experience or guidance to keep you moving forward. But even if you do – it’s a pretty simple way to tick things off your checklist and keep your business chugging along.

Cart maximizers

Debutify theme offers 13 cart maximizers – these add-ons are focused on increasing your average order value and help your visitors spend more with each of their purchases.

There are some basic, but very important features, like a built-in minimum order limit, add-to-cart animation, or a banner with a cart reminder. You can also offer an option to gift-wrap a purchase, get order feedback, add upsell pop-ups, or display savings from your deals in the checkout page.

Conversion triggers

Debutify offers 23 apps that focus strictly on increasing the conversion rate on your store.

You get options to add a sticky add-to-cart bar on your product pages, as well as let the buyers go directly to the checkout page, once the item is added. An option to offer discount codes when people share your store on social media or free shipping when a cart goal is met are also nice touches.

With the Debutify theme, you can also create and sell bundle offers – for such a feature, many people choose to go for premium apps and pay around 80-100 dollars per year. Here in Debutify, it’s included in your purchase.

Loyalty builders and reviews

Building loyalty and getting actionable feedback is important for any online store. On Debutify, you get an option to do just that – and everything included in the theme price.

A wishlist add-on can cost you around 100-200 dollars a year. Meanwhile, Debutify lets your customers easily add their favorite items to a wishlist and make a purchase later. The newsletter email capture feature also lets you easily build customizable pop-ups and gain new leads. And you can also showcase testimonials with star ratings to boost credibility.

Shopping experience

This is by far the most fleshed-out part of the Debutify theme. There are over 40 different add-ons that help improve the overall shopping experience, including:

• Facebook Messenger chat widget
• Order shipment tracking
• Customizable product tabs
• Quick compare
• Smart autofill search
• Automatic geolocation to set default language and currency based on the user’s location

All of the Shopping enhancer features are available with any of the paid plans.

Shop protectors

Keeping your content safe from copying and protecting yourself against legal risks are both very important things for your business’ well-being. Debutify offers a GDPR cookie box for EU visitors, a Terms & Conditions form before checking out, and an age checker for restricted content with any of its premium plans.

In order to avoid your content from being stolen by bots or malicious actors, you can also use the Shop Protect feature, which lets you disable images, articles, and product text from being copied.

Debutify theme layout options

Debutify is a little different from many other best Shopify themes we've tested. Instead of offering dozens of different designs, it comes with just 10 premade presets that have been crafted with meticulous attention to detail.

You can find options for fitness, beauty, pets, beauty, footwear, apparel, home, baby, and fashion. However, there’s also a default layout that’s ready to be customized for any niche.

You can only get theme templates with Professional or Enterprise plans by downloading them from the Debutify Admin Portal.

Debutify allows customizing the theme however you like to craft a website that fulfills your vision. There are 18 different sections with customizable sizes, custom icons, and full editing functionality.

Plus, you can easily edit colors, fonts, button styles or even add any custom code for additional changes. The theme is very functional, fast, and easy to edit. With a little bit of vision and work, you can turn Debutify into pretty much any type of store you want.

Debutify’s speed: one of the fastest out there

Debutify is one of the fastest Shopify themes we’ve tested on desktop devices. I set up a basic website using one of the theme’s templates to test its speeds. I used Google Lighthouse and checked the results on desktop and mobile.

Here’s how Debutify performed:

The Debutify theme offers an average loading time of around 1.4 seconds during my desktop test on the homepage, product pages, and collection pages. It’s an exceptionally great result considering how many extra third-party features and high-quality images I added.

Meanwhile, the mobile performance was naturally lower, averaging at 4.6 seconds. Depending on how you customize your mobile pages, you could achieve a higher result.

Debutify theme plans and pricing

Debutify theme price depends on the plan that you pick. There is a basic free plan and 3 premium options (Growth, Professional, and Enterprise) ranging from $14.50/month to $149/month. The paid plans come with a free 14-day trial on top of a 30-day money-back guarantee.

The price depends on whether you’re subscribing for a month or a year and what features you want to have. Here are the prices of all plans:

The tiers differ in store license count, add-ons, and additional features or support coming from the Debutify team.

Growth plan

The Growth plan costs $29 a month when paying monthly, and $14.50/month when paying annually. It’s focused on smaller businesses looking to start their first project.

Here’s what you get with the Growth plan:

• 1 store license ($9 per additional license)
• Access to free widgets
• Interchangeable widgets to 10 widgets at once
• 2 supported languages
• No Debutify branding
• Access to 1 app integration
• Basic live chat and email support on weekdays

Professional plan

Professional plan is a slightly improved version of the Growth plan: it costs $79/month when paying monthly, and $39.50 a month when paying yearly.

With the Professional plan, you get everything in the Growth plan, plus:

• 1 store license in total ($29 per additional license)
• Access to 3 app integrations
• 3 members
• Access to all 10 premade layouts
• Interchangeable widgets to 40 widgets at once
• 10 supported languages
• Automatic translations based on user IP address

Enterprise plan

The Enterprise plan costs $149/month when paying monthly, and $74.50/month when paying yearly. It’s the option to choose from if you’re running several stores and need to use the full extent of Debutify theme features.

With the Enterprise plan, you get everything in the Professional plan, plus:

• 3 store licenses ($59 per additional license)
• Priority support, like screen share, live meeting, developer and SEO support, mentorship, and a dedicated account manager
• Access to all app integrations
• Unlimited teammates
• Access to all widgets
• 27 supported languages
• Option to exclude languages
• Option to assign languages for countries

Does the Debutify theme offer a free plan?

The Debutify theme comes with a limited but functional free plan. It’s free forever, so you won’t have to worry about the license running out.

The plan comes with 1 store licence and only help center or chatbot support. Only the free widgets are available, including:

• Announcement bar for important promotions
• Branding colors
• Image banner
• Newsletter

You don’t get email or live chat support, app integrations, members, theme layouts, and English language only. Plus, to remove Debutify branding, you’ll need to upgrade to a premium plan.

If you’re interested in seeing the premium plan in action, you can get the Enterprise plan for free with a 14-day trial. It’s a good option for just trying out what the theme is all about.

Final thoughts

Debutify theme is an excellent option for growing your store and improving its conversion rate. I found this theme to be rich in features, providing over 65 widgets that you can use to enhance the user experience and sales.

Plus, since the theme comes with flexible plans, you can find options no matter how big or small your business is. Debutify saves you money and replaces dozens of other premium add-ons you’d likely be buying without it.

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About the author

Kristina Jaruseviciute

Kristina is a Senior Writer at TinyIMG responsible for informing and educating readers on all things Shopify-related. In her writings, she covers a broad range of topics, from the best apps and themes for Shopify merchants to tips on how to optimize your website for SEO, performance, and higher conversion rates.