How to increase traffic on Shopify with TinyIMG

Gaining traffic to your store can be challenging for Shopify merchants who have just launched a new store or are starting to grow. Even with exceptional products, your website may not generate sales simply because customers can’t find it online.

While there are many ways to drive traffic, one reliable, long-term strategy is SEO. Optimizing your website for search engines and better speed can help potential customers discover your products more easily.

Shopify apps like TinyIMG simplify SEO optimization by offering automated features, such as page SEO audits, bulk metadata optimization, coding-free JSON-LD setup, and more. Read to learn exactly how TinyIMG helps drive traffic to your store.

Reach more customers on search engines

SEO & speed optimizer

Automated features

Try TinyIMG

How does TinyIMG help drive Shopify traffic?

TinyIMG helps drive Shopify traffic by giving you the tools needed to optimize your site for higher SEO rankings and faster speeds for a great user experience. Here are the features it offers and how they help gain traffic:

Page SEO audits

Optimizing your Shopify store pages for SEO can help ensure better rankings, which lead to higher visibility in Search Engine Results Pages (SERPs).

With TinyIMG, you get SEO audits for individual pages, and you can check off the optimization tasks in the same window.

Page SEO audits ensure that each of your pages follows the latest SEO practices for SEO metadata, product description, URL handles, image ALT texts, and more. It even performs an analysis for AI search optimization, reviewing whether your products have JSON-LD enabled and a taxonomy category.

Here’s how to perform page SEO audits on TinyIMG:

1. In the TinyIMG app, head to Improve SEO.
2. Open the Optimize page SEO feature.
3. Select the page type you want to review and click View.
4. Click Edit on the page you want to open.
5. Optimize the content based on the Basic SEO, Advanced SEO, and AI search analysis.
6. After you finish, click Save.

Bulk or AI metadata optimization

SEO metadata, or meta titles and meta descriptions, is what catches the visitor’s attention in search engines. It has to convince the reader to click your page instead of your competitors’, so you’d get more traffic.

With TinyIMG, you can bulk edit metadata, generate it with AI, or use templates for automatic metadata creation.

If you have thousands of products, I’d recommend using the AI metadata generation feature to make it faster. You can locate it here: Improve with AI > Generate with AI under the "Generate metadata with AI” section.

If you want to craft a unique meta title and meta description for each of your products, TinyIMG lets you edit them in bulk.

Here’s how to edit SEO metadata in bulk with TinyIMG:

1. Go to the Improve SEO section.
2. Click Update under the Update metadata section.
3. Choose the page types you want to optimize and click Bulk mode edit.
4. Create meta titles and meta descriptions for the pages you want to optimize.
5. Press Save.

Speed optimization

Even if you get a lot of traffic, slow page speed can frustrate visitors, causing them to leave without exploring your site or making a purchase. Research by Think with Google found that a 1-second slowdown can cause conversion rates to drop by up to 20%.

However, TinyIMG helps adopt techniques that make your pages lighter and improve performance. Here are the features it offers:

• Image compression – TinyIMG automatically compresses images on your website daily to reduce the file size without sacrificing quality. Since, according to Web Almanac, images make up around 22% of total page weight, they can largely contribute to poor performance.
• Lazy loading – TinyIMG lets you activate lazy loading in one click, which is a method where non-critical resources (like images) are loaded only when the user scrolls to them. This helps speed up the initial page loading time.
• Third-party script management – you can also manage script loading on different types of pages. For example, you can turn off a specific app from loading on collection pages with a single click, so pages can load faster.
• CSS and JavaScript minification – developers often leave comments or unnecessary characters in code, which bloats the code file. TinyIMG lets you enable minification to automatically remove redundant code without affecting functionality.

Easy JSON-LD setup

JSON-LD structured data is a method to insert machine-readable information into a web page so that search engines and AI systems can better understand its content. Search engines like Google may also use it to display rich results.

Rich results are enhanced search results that display extra information about your page, like product rating, reviews, shipping information, or other data.

It makes your products stand out in search engines, directly affecting traffic. According to Google Search Central, Rotten Tomatoes measured a 25% higher click-through rate for pages with structured data compared to those without.

TinyIMG makes adding JSON-LD simple by taking care of the coding part – all you have to do is enable the feature and insert relevant information about your store.

Here’s how to add JSON-LD to your store with TinyIMG:

1. Go to the Improve SEO section and click Set up JSON-LD.
2. Insert information about your store, like your store name, description, shipping details, or translations.
3. Press Save.
4. In the same window, press Add Theme extension, enable all types of JSON-LD on your store, and press Save.

That’s all – JSON-LD is now enabled on your store. If you want to check if it’s truly added, you can download the free TinyIMG extension for Chrome and view it in the “Schema” section.

LLMs.txt generation

LLMs.txt is a text file designed to communicate with Large Language Models (LLMs), like ChatGPT or Gemini, about your website’s content. It can help AI systems understand which pages to read so they can potentially use your site as a source in AI-generated answers. In turn, this can help drive traffic to your site or raise brand awareness.

With TinyIMG, you can easily generate LLMs.txt files without getting into the technical stuff. All you have to do is insert the necessary information about your store and customize settings based on your needs.

Here’s how to generate LLMs.txt files with TinyIMG:

1. Go to the Improve with AI section.
2. Under the Generate LLMs.txt files section, click the Generate files button.
3. Add the necessary information about your store in the General window.
4. Head to the Settings window to select what pages the LLMs.txt file should include and set the update frequency.
5. Press Save.

Broken link fixing

Broken links can not only hurt user experience, causing higher bounce rates, but also search engine visibility. That’s because 404 pages make it more difficult for search engines to crawl your site.

Fixing broken links ensures you don’t lose potential customers who land on such pages. And with TinyIMG, you can enable broken link reports or set automatic redirects.

Here’s how to fix broken links with TinyIMG:

1. Go to the Improve SEO section and click Fix broken links.
2. Click Redirect rules.
3. Then, press Add redirect rule and set when a broken page should be redirected to what location.
4. Click Save.

For example, if a specific product is discontinued, create a rule to redirect it to the category page so users can explore other options.

Other ways to drive traffic to Shopify

SEO is a reliable method to attract consistent traffic, but it isn’t the only way. You can build multiple traffic sources instead of relying on a single one. Here are other ways you can drive traffic to your Shopify store:

• Social media ads. Using social media advertising costs money, but it lets you target a specific audience based on their location or interests. You can use Facebook, Instagram, or TikTok ads to reach an audience that’s more likely to engage with your brand.

• Email marketing. Setting up an email marketing strategy can help you not just get visitors to your site but also build long-lasting customer relationships. According to a State of Email report of 2025, for every $1 spent on email marketing, 35% of companies saw a $10-$36 return.

• Collaboration. If your budget allows investing in collaborations, you can partner up with influencers whose audience matches your target audience. Using Instagram or TikTok influencers to recommend your brand can increase traffic and even sales, since consumers tend to trust the creators they follow.
• Affiliate marketing. Running an affiliate marketing program is a great method to drive traffic. The way it works is simple – a creator or a blog recommends your product to their audience and, in exchange, you reward them with a commission for each sale they make.

How to monitor Shopify traffic?

There are many tools you can use to track Shopify traffic, including Shopify Analytics, Google Search Console, and Google Analytics. Here’s how to do it with each tool:

Shopify Analytics

Shopify has a built-in Analytics tool that you can use to monitor traffic, including total visitors, sources, and sessions.

For example, here’s how to monitor sessions on your website:

1. Open Shopify Admin > Analytics > Reports.
2. Here, search for the Sessions over time report and open it.

That’s it. You can now alter the date range and compare traffic within different periods.

If you want to save time, you can directly ask Shopify Sidekick to tell you specific metrics, like how many visitors your site had this week.

Google Search Console

You can also use Google Search Console (GSC) – a free tool to monitor how your store performs in search results, including traffic from Google.

TinyIMG lets you connect your GSC account to monitor the main data straight from your Shopify account.

You can find the feature by opening the TinyIMG app and going to Analytics.

Here, the Search Traffic metric shows how many visitors land on your store from Google. You can also use this tool to identify winning and losing keywords. For example, losing keywords indicate that traffic or rankings for the specific keyword are dropping, meaning your pages should be optimized.

Google Analytics

Another free tool you can use to track Shopify traffic is Google Analytics. It gives you more detailed insights into your site visitors, including engagement metrics and where they come from.

You can track traffic from different sources using the Traffic Acquisition report. Here’s how to open it in Google Analytics once you create an account:

1. In Google Analytics, go to Reports.
2. Click Acquisition > Traffic acquisition.

If you want to specifically track traffic from Google, view the Organic Search row in the report. You can learn more about what each metric means in the Analytics Help guide.

Final thoughts

Increasing traffic to your Shopify store isn’t a one-click process. It requires combining multiple strategies, from optimizing your pages for SEO to improving the user experience by boosting page speed, and more.

That’s where TinyIMG can help – it allows you to adopt the best SEO practices without any technical knowledge. It’s made for Shopify merchants who want to simplify optimization for search engines, offering features like one-click JSON-LD or LLMs.txt setup, bulk metadata edits, or page SEO audits.

Plus, it helps boost your page speed with lazy loading, third-party script control, image compression, and other features, so users don’t leave your site due to a poor experience.

×

About the author

Kristina Jaruseviciute

Kristina is a Senior Writer at TinyIMG responsible for informing and educating readers on all things Shopify-related. In her writings, she covers a broad range of topics, from the best apps and themes for Shopify merchants to tips on how to optimize your website for SEO, performance, and higher conversion rates.