Shopify product recommendation apps can help you increase sales through strategic recommendations. While “frequently bought together” and “related products” are some of the most common types, recommendations also come in the form of bestsellers, trending products, most viewed items, to name a few.
Needless to say, you can do a lot with smart product recommendation functionality. You can choose which types of product recommendations you want to use in your store and where you want to put them. And since your Shopify store is a blank slate, by adding more functionality, you can achieve your revenue goals faster.
This is where Shopify product recommendation apps come in. With these apps, you can spearhead the process of setting up recommendations, use AI features, and automate whatever you don’t want to do manually.
In this article, we’re going to review some of the best apps to use for displaying product recommendations in your store.
Shopify product recommendation app features
You may be wondering, what do product recommendation apps do exactly? Well, quite a lot, actually. Some of the most prominent features are as follows:
- Product recommendation placement flexibility. Some apps allow you to choose where you want to place recommendations. They can be placed in homepage, navigation, product pages, post-purchase pages, the cart, and collection pages. Having flexibility allows you to personalize your store and place product recommendations where it makes sense for your business.
- Variety of product recommendation types. There are quite a few eCommerce product recommendation types, including frequently bought together products, related items, bestsellers, most viewed products, “customers also bought”, trending items, recently viewed products, and new arrivals.
- Analytics and reports. Having data is incredibly important for business success. Look for apps that display dashboards on how recommendations are performing.
- Manual product recommendation selection. Some apps allow you to hand-pick the items you want to display as recommended products. It’s a great feature because it allows you to control what products you want to highlight for the customers.
- Automatic product recommendation selection. You can set rules for how the product recommendations are going to be displayed, and the process will be done automatically.
- Smooth integration with other Shopify apps. Chances are, you’re using more than one Shopify app, so make sure the apps work smoothly together in order to see the best results (and to not crash your website). Thankfully, the best product recommendation apps have no issues integrating with other Shopify apps.
- AI integrations in the app. AI can help you set up product recommendations faster by analyzing data and choosing a successful route for you. But, of course, proceed with caution since no one knows your business like you do.
Shopify product recommendation apps: our shortlist
- Wiser – the best Shopify product recommendation app
- Glood.AI – powerful product recommendation app
- AfterSell – great app for post-purchase product recommendations
- AfterShip – recommendation app for personalized shopping experience
- Selleasy– powerful upsell and cross-sell
Top-14 product recommendation apps for Shopify stores
1. Wiser
Wiser combines several product recommendation techniques in one excellent, easy-to-use package. Adding recommended products in your website, cart, and website popups, it’s a great way to quickly increase your sales.
Wiser’s AI engine sees what items your visitors are most interested in, and includes suggestions based on browsing experience. “Frequently bought together” functionality lets you sell in bundles, basing the suggestions on previous shopper purchases. Also, “recommended for you” items in the slide out cart encourage visitors to add additional items to their purchase.
The pricing model of the app is pretty simple – tha cost is based on your monthly orders but the features remain the same throughout. We think this model gives you decent value since you can try out all of the app’s features even when you’re using the app for free.
The Leprosy Mission Shop uses Wiser to suggest you interesting items to purchase to help fund their cause:
2. Glood.AI Personalized Recommendations
Glood.AI is a very powerful Shopify product recommendation app, offering not only recommended products on your site – but also including personalized email recommendations, and popups with the best-suited items.
This app uses a sophisticated AI logic to offer the best items for your customers to buy. There’s also an excellent interface to match, which lets you override the suggestions and create custom rules. This very same interface also includes a visual editor. This way, you can choose where the items are displayed, and how everything looks on your site.
Lambretta uses Glood.AI to offer matching accessories to your watch purchase: helping to increase the sales by offering suitable items.
Glood.AI offers a free plan, but it focuses only on manually selected product suggestions. For personalized recommendations, similar products, and “bought together” options, premium plans range between $19.99 and $299.99 a month.
3. AfterSell Post purchase Upsell
AfterSell can help you boost AOV through its smart post-purchase product recommendations and upselling. What makes the app great is showcasing the products after the customer has checked out, and making it easy for them to buy again because they don’t have to go through the checkout process again. Everything works in one click.
With this app, you can also create an optimized thank you page with reviews, FAQs or additional offers (like 10% off certain related products).
AfterSell also distinguishes itself by offering merchants A/B testing possibilities. This way, you can test out different upsell options and then choose a better performing one.
It’s a powerful app with lots of functionalities, as well as lots of pricing options. The cheapest plan starts at only $7.99/month (for 0-100 orders) but it goes up if you start selling more. The app also has a free plan but it’s only for the development and partner stores.
4. AfterShip Personalization
AfterShip is a relatively new product personalization app, entering the scene in 2022. With this app, you can add smart upsell widgets to product pages, cart drawers, checkout pages, post-purchase pages, and thank you pages.
There’s also AI functionality, allowing you to sit back and relax while the tool chooses product recommendations based on customer behavior and other orders.
Apart from that, you also get additional promotion tools like countdown timers, free shipping disclaimers, and discount labels.
And if you want to see how product recommendations affect revenue and average order value, the AfterShip app offers real-time analytics with top-selling products, bundles, industry benchmarks and insights.
The app is well-rated with a nice 4.8/5 rating, and we think it offers a great value. You can choose the free version of the app if you’re a new business and your store completes under 50 orders a month, or you can opt for a fair price of $9/month if you’re doing 100 sales or more.
5. Selleasy Upsell & Cross Sell
Selleasy is a popular cross-selling and upselling Shopify app that helps you get more sales and increase AOV through bundling related products and encouraging customers to buy other products.
With this app, you can showcase a frequently bought together bundle on the product page in a classic Amazon style, as well as suggest product add-ons with opt-in checkboxes, reducing the time the customer will spend deciding and clicking away from the checkout page.
There are also cart pop ups that emerge before the customer starts the checkout process. For those post-purchase and thank you page recommendations, Selleasy has you covered as well.
You can also choose manual or automatic recommendations which give you more flexibility and control over your business. Flexibility also comes in a form of customization, since Selleasy allows you to customize recommendations in order to fit the tone and brand of your Shopify store.
When it comes to pricing, the value is great since the most expensive plan goes for only $16.99/month. You also get a 30-day trial.
6. Also Bought
Also Bought offers its users a powerful AI that’s been trained with billions of products and orders over the years. Because of this, they’re able to bring you a great app that analyzes your entire sales history in real time to give your customers strategic product recommendations.
You can choose different recommendation types, i.e., automatic, manual, by type, by collection, and more. However, a product recommendation widget can only be displayed on product pages and cart pages, not giving you options for post-purchase pages.
Despite that, Also Bought is a great value for money as it’s only $9.99/month with no additional fees and a 30-day free trial. The reviewers also seem satisfied with the app, rating it an almost perfect 4.9/5.
7. GLO Related Products
GLO promises to help you increase AOV through smart product recommendations in the form of frequently bought together, upsell, cross-sell, new arrivals, trending items, and recently viewed products widgets. You can showcase related products anywhere on your store.
You can also set manual recommendations and choose to display related/recommended products by tags, vendor, type, or collection. GLO also allows you to set up a Thank You page upsell to encourage customers to add a new product after they’ve already placed an order.
Another great feature is the ability to set automatic discounts for customers if they add a related item to their cart. This can incentivise customers to put aside their doubts and get another product.
We think that for the amount of features that GLO offers, the price is extremely good as $9.90/month is the most expensive this app gets.
8. Shop Quiz
Shop Quiz offers easy-to-build shoppable quizzes, which help your customers make smart and informed purchases. This very simple platform acts as your personal salesman, keeping your visitors engaged, and turning them into customers.
By giving your first-time visitors a personalized product recommendation, Shop Quiz immediately boosts sales. This app will also collect email addresses: increasing your leads, and recovering abandoned carts, as the quiz results are automatically sent into their inboxes. This is an excellent Shopify product recommendation app, that keeps visitors engaged – and increases your sales.
American bodybuilder Mike O’Hearn uses Shop Quiz for his personal course recommendations – and the app works perfectly.
Free Shop Quiz app offers extensive quiz functionality and works with your mailing and analytics apps. However, it’s limited to 100 monthly quiz completions. If you wish to get more quiz completions, functionality, and analytics options, you’ll have to go for paid options.
9. LimeSpot
LimeSpot is an AI-powered platform that offers your visitors a fully personalized shopping experience. With this app, you can deck out your website with a massive variety of customized collections, products, and content – all to help you make plenty of sales along the way.
This app offers options for upsells, cross-sells, item bundles, related items, “frequently bought together” items, and more. You can place recommendations on your home page, product pages, cart, or even reach out to your buyers after they’ve completed the purchase. The suggested items will be selected using the logic set by both you and the AI system. Snackfully here uses LimeSpot to offer related items to add to your cart.
While most of the app reviews are positive, some have criticized LimeSpot for additional fees that are based on the store’s revenue. From what we’ve seen, however, LimeSpot employees have answered every negative review with a thorough explanation. We advise you to always look through the reviews before making the decision.
10. K: Cross Sell Related Products
K is a completely free Shopify app that offers you a customizable frequently bought together widget on your product page. The app allows you to set different conditions for which recommended products are shown to your customers.
You also get access to advanced analytics that give you information on conversions, revenue, and total page views.
K doesn’t have personalized recommendations or different placements for recommended products but for a completely free app that does its job well, it’s a great deal. The reviewers also applaud the app’s user-friendly interface, easy installation and customization options.
11. Dialogue AI
Dialogue AI is a very powerful product recommendation solution, used by several massive international companies. However, any business can benefit from this platform’s automated product recommendation and upsell features.
The powerful personalization engine lets you use the data to offer automated upselling and cross-selling, shoppable stories on Instagram, “shop the look” recommendations, as well as suggestions for trending, related, and frequently bought together products.
A helpful dashboard will let you set up a fully custom shopping experience, letting you place a variety of recommendations at any stage of the purchase.
How will you use Dialogue AI, depends entirely on your needs – Nexbelt here uses Dialogue AI for additional upselling in the cart.
The Dialogue app boasts a whopping 5 star rating on the Shopify app store. The only downside we could note is that the app is really expensive – which might not benefit a new business.
12. Candy Rack
Candy Rack offers a super easy one-click upsell option. Easy to implement in your site, this app is a great way to recommend products to your users and increase your sales.
This app offers one-click and AI-powered smart auto-upsell options, based on your existing inventory, product descriptions, and purchase history. There is also an option to include additional paid services – so you can easily include extended warranty, gift packaging, and more. Everything works well on desktop and mobile interfaces, so you won’t miss out on shoppers using any device.
Slidely uses Candy Rack to offer additional discounted products after you add something in the cart – making it really hard to pass on an excellent deal.
Candy Rack offers a 14-day free trial: then, premium plans will range from $24.99 to $49.99 a month, depending on your existing Shopify plan. There’s also a free plan but it’s only for trial stores and development stores, therefore you won’t get that much value out of this option.
13. Recomatic
Recomatic improves and simplifies your store’s browsing experience, by offering personalized recommendations. The app analyzes your existing user data and product base, and suggests related items much better than Shopify’s own “Related Products” section.
That being said, much like Shopify's section, Recomatic blends in perfectly with your existing store theme, making the setup process completely seamless. Plus, all the information on the extra money that you’ve made is available on a simple custom dashboard.
Recomatic is used by WallFillers – and this app does a great job recommending similar-styled paintings and prints, suggesting you art similar to the one you clicked on.
Recomatic offers a 14-day free trial, and the premium plan comes at $79/month, plus $220/month for Shopify Plus accounts, with reduced fees for multiple store setups.
14. Presidio Quiz Kit
Presidio Quiz Kit is a powerful product recommendations solution – offering highly-customizable product quizzes for your customers. Offering several pre-made quiz templates and custom result page layouts, it’s an easy way to engage with your visitors and help increase your sales.
Presidio Quiz Kit helps you collect your visitors’ email address, helping turn them into leads. Full integration with Omnisend, Klaviyo, MailChimp allows you to integrate your data into an existing workflow. Personalized recommendations can also be placed just about anywhere on your site. Plus, full CSS and JS controls let you personalize these quizzes even further – making the quizzes completely custom.
The Golden Secrets uses Presidio Quiz Kit to offer the best skincare options: and even gives a little coupon code at the end to increase the sales even more.
Presidio’s pricing is determined on how many quiz engagements you get on your website. The Starter plan gives you 100 quiz engagements, while Advanced – 5000 engagements. Of course, as the plans get more expensive, they also include more features but the cheapest plan is definitely a great start for a new business looking for ways to increase revenue.
How we selected the Shopify product recommendation apps on the list
Product recommendations is a very broad concept – and there are plenty of apps offering their own spin on it. Here’s what we considered when selecting the apps on the list:
- Quiz functionality. If you’re offering something that’s right for a small audience – choose an app with a quiz functionality. This way, you will not only form a connection with your visitor, but also get plenty of email leads for further communication.
- Upsell and cross-sell recommendations. If you can offer additional accessories, interesting small additions, or gift wrapping, look for an app that focuses on upsells and cross-selling in the cart, as well as post purchase product recommendations.
- AI features for efficiency. Smart AI functionality apps can offer interesting related items that will focus on your customer’s needs and prior store browsing history. Also look for apps that provide “frequently bought together” options for bundles.
Does Shopify have in-built product recommendation functionality?
Shopify offers built-in product recommendation functionality. Here’s how to access it on your Shopify 2.0 store theme.
1. Go to your Shopify admin, and choose Online Store -> Themes.
2. Click Customize on your theme to edit it.
3. At the drop-down menu at the top, select Products and then choose Default product to load your product page in the editor.
4. If your Shopify 2.0 theme has a built-in Product Recommendation section, scroll down on the side menu and locate the section.
5. If your theme doesn’t include it, just choose to add a new section – you will find the same Product recommendations section in the list.
Summary and final thoughts
Finding new ways to showcase product recommendations can really help boost your Shopify store’s AOV and overall revenue. We’ve reviewed 13 product recommendation apps with tons of features, different functionalities, and varying price ranges.
What we can recommend for you is to look at the balance between the features, price, and value you get for it. LimeSpot is a reliable choice for a product recommendation app as it’s popular and well-liked among Shopify merchants.
For less obvious options, we also recommend Also Bought because we loved its no-nonsense and no additional fee pricing model, and K: Cross Sell – because you cannot go wrong with a free and reliable Shopify app.
Frequently asked questions
Product recommendations are designed to increase sales. By finding and offering additional items for your store visitors, you will not only get more new clients, but will also encourage existing buyers to purchase additional items.
Your recommended products should be related to the needs of the customers, and relate to the most frequently bought items. Best Shopify product recommendation apps use customer browsing experience and AI logic to offer the most suitable product suggestions.
Using Shopify product recommendations apps, you can show product recommendations just about anywhere: home page, product pages, collections, as well as on the item cart and even website pop-ups.
