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Why is image compression important?

Loading times directly impact SEO and user experience. The faster the site, the easier it is for a visitor to navigate and search engine bots to crawl the pages. Images are one of the biggest culprits responsible for slowing down a website, especially large, unoptimized images. What’s more, pages that are stacked with heavy image content can have a detrimental affect on your page rankings. So compressing your images before uploading them is crucial.