15 best converting Shopify themes

With such an abundance of Shopify stores, getting customers to shop at your store in particular is a challenging mission. We’re in this with you! To ensure most visitors turn into customers, we compiled a list of best converting Shopify themes.

Why is a theme important for conversion? Because your conversion rate is largely based on ease of navigation and purchase completion at the store, which is exactly what a good Shopify theme is designed to do.

We will present you with a shortlist of all-time best-converting Shopify themes, in-depth reviews of 15 Shopify themes known to turn visits into sales and give you a rundown of the criteria for a Shopify theme that converts.

Let’s get to it.

Best converting Shopify themes: overview

If you’re not particularly interested in the nuances of conversion rate optimization or don’t feel like reading through detailed reviews, don’t worry. We have a list of top 5 Shopify themes you can always count to bring in conversions:

Here’s a rundown of some of the best converting Shopify themes in 2023:

1. Booster - overall best converting Shopify theme for 2023
2. Electro - powerful and versatile Shopify theme
3. Debutify - fast converting Shopify theme
4. Flex - powerful theme with most flexible layouts
5. Turbo – premium theme with powerful speed optimization

Excited to read more? Let’s get straight to our detailed reviews of Shopify themes that convert.

15 best converting Shopify themes: reviews and recommendations

These 15 Shopify themes will ensure that your store visitors turn into customers.

1. Booster - best converting Shopify theme in 2023

Booster is more than a super customizable Shopify theme. With amazing sales tools, it’s a full-fledged marketing platform, trusted by over 45,000 stores.

This theme offers over 40 different conversion-optimized marketing tools, and claims to bring up to 277% conversion rate increase. It’s highly focused on raising your average order value by grouping frequently bought products together as well as utilizing recently seen and recommended product widgets.

What’s even better, Booster Shopify theme’s services and functionalities are completely zero-dependency, built and managed by the company itself. So, forget about additional app management or numerous customer support requests. Booster sites will also load seriously quickly, thanks to automatic image optimization, minimized server requests, and modular JavaScript.

You can get lifetime access to Booster theme for $399. Alternatively, if you're not ready to commit, you can opt in for a yearly plan that comes down to $249.

How it converts:

• Automatic Free gifts feature
• GEO-IP currency and language conversion
• Direct to checkout
• Design by screensize functionality

2. Electro

Electro - ultra-fast and high converting Shopify theme

The Electro theme is a powerful and versatile theme specifically designed for electronics and high-tech stores, but it can be customized to meet the needs of any online store. There are 3 styles to choose from in Electro themes: Gadget, Audio and Surveillance.

What truly sets Electro apart are its robust features, primed to elevate your store's conversion rates and scalability:

• Product Comparison: This feature allows visitors to compare multiple products side-by-side, giving them more information about the products before they make a purchase.
• Unique Product Page Navigation: Electro claims as the sole theme to offer Product Sticky Bar navigation, which helps visitors navigate more easily through your product page.
• Intuitive Hotspots: This feature enables you to showcase multiple products or content in a single image, encouraging engagement and driving conversions.
• Fast page speed: All Electro’s demo stores score 90+ on PageSpeed Insights, even for mobile, guarantee an enjoyable browsing experience for shoppers no matter which devices they use.

How it converts:

• Smart display of product information
• Unrivaled page speed
• Mobile-first design
• Intuitive navigation

3. Debutify - good converting Shopify theme

We love Debutify because it’s more of a highly-converting marketing powerhouse than a simple theme. It is trusted by 8-figure brand owners with their store conversions because Debutify pulls all pieces of the puzzle together, from slick design to highest-level conversion technology.

On top of having time-tested strategies implemented into their design, Debutify also features over 50 “conversion boosters”. These are add-ons designed to help your store conversions scale as you grow, in that way making Debutify suitable for any store size.

Basically, Debutify serves the function of numerous Shopify apps without the need to install and manage them. A true gamechanger, Debutify deserves to be at the top of the best converting Shopify themes list.

The price range for monthly plans is quite big, however, cheaper options are available for those willing to commit and get charged yearly.

How it converts:

• Ensures clean code and fast website loading speed
• Intuitive navigation
• Built-in testimonial slider
• Guarantee bar

4. Flex – powerful theme with the most flexible layouts

Flex is a very powerful Shopify theme in terms of customization. You have the ability to add custom CSS to any section within the Theme Editor. This gives you an opportunity to get creative and build a strong and unique brand. As of writing this, there are 13 styles you can choose from to help you start building your website.

Flex theme users praise its vast possibilities, swift and helpful customer support, and frequent theme updates. Unrestricted flexibility is definitely the strongest attribute of this Shopify theme. There are also powerful mega menus to choose from, hero images & videos, integrations of content marketing support features, quick view feature, and more.

While quite pricey, you only have to pay a one-time fee for unlimited access to features, customer support and theme updates.

How it converts:

• Newsletter popups
• Quick buy
• 10 mega menu options
• CSS customizations

5. Turbo – premium theme with powerful speed optimization

Turbo offers its users a premium theme with some of the best speed in the game. Its smart page preloading automatically predicts where visitors will click next and preloads the page immediately.

Besides its performance-first design, Turbo also offers crucial conversion-focused features, like predictive search, newsletter popups, lookbooks, advanced mega menu layouts, and more. It’s a professional theme, beloved by experts and merchants who use it. There are some powerful layout tweaking options as well, including CSS customization in the Theme Editor which allows you to customize sections designs.

While Turbo is on the pricier side, you only have to pay a one-time fee in order to use all of its features, get theme updates, and get help from customer support whenever needed.

How it converts:

• Smart page preloading
• Predictive search
• Newsletter popup
• Lookbook feature

6. Doni - highly-customizable Shopify theme

Doni is an intuitive drag-and-drop ready Shopify theme. Although the customization options are vast, the theme will always come into a coherent whole, effectively optimized for conversions.

This responsive theme goes past the regular options, such as sliders or header and footer styling options. Doni comes armed with a full range of additional solutions for your store’s design, such as unlimited Google Fonts, Instagram images slider and products carousel.

What’s best, Doni is available for a single $56 fee with 24/7 support included for 6 months. Should you choose to extend it up to 12 months, you can do so for an additional fee.

How it converts:

• “New”, “Sale”, “Hot” labels
• Layered navigation
• Customer reviews
• Wishlist

7. Symmetry - powerful storytelling theme for good conversions

Another drag-and-drop theme for a highly converting Shopify store, Symmetry is prepared to boost your sales in no time.

With Symmetry, your store will stand out in multiple ways. However, we highly recommend this theme to stores that rely on visuals to achieve good conversion rates.

Symmetry has been designed to promote a visuals-first narrative of your brand. With numerous sliders, zoom and rollovers, high-resolution images of your stunning products will stand as the most effective conversion strategy.

With Symmetry, you get to try all of the features out for free in demo mode for as long as you wish. Whenever you feel ready to make your store live, you can do so for $250.

How it converts:

• Product reviews and promo banners
• Recommended products
• Visual-first design

8. Parallax – stylish layouts with conversion-focused checkout

Parallax Shopify theme focuses on simplifying the checkout process. Features like slide-out cart, quick shop, promotional banners, and sticky dropdown navigation makes the buying process more effective. The theme also offers a unique design layout with its smooth parallax scrolling effect, making the shopping experience more engaging.

This theme is also designed for dropshippers and can handle high-volume stores. There are also integrated EU translations that help you reach international audiences and build your brand overseas with ease. There is a lot more that this theme can offer, so make sure to visit their page to see the full capabilities of Parallax.

How it converts:

• Quick buy
• Back-in-stock alert
• EU translations
• Product reviews
• Promo banners

9. Korando - top-converting Shopify theme for dropshipping

Korando is a well-converting Shopify theme that is designed with fashion and electronics brands in mind. It has 5 premade homepage layouts to offer you numerous choices on how you want to greet your shoppers.

This responsive and mobile-optimized Shopify theme is created around an intuitive drag-and-drop page builder. It’s great for fashion and electronics brands because the product display options are numerous, from single product section to product lists, grids and tabs.

Korando is also extra suitable for dropshipping stores and is known to be very easy to customize. Keep in mind that you will need to use additional CSS for customization. However, the support is very helpful and will walk you through everything you're not familiar with.

How it converts:

• QuickView
• Testimonials
• Multiple banners
• Wishlist

10. Wokiee - an empowering Shopify theme optimized for conversions

Wookie is more of a design tool than a simple Shopify theme. Perfectly optimized for mobile shoppers, it offers 86 homepage layouts and numerous stylistic choices for store design.

With Wookie, you have access to your own Content Management System, where you can take charge of everything from site content to navigation.

Because of its customization capabilities, Wookie is a multi-purpose Shopify theme designed to accommodate the needs of any store. To help you make the most out of its extensive features and capabilities, Wookie comes with an amazing resource knowledge base - detailed documentation, access to support forum and video tutorials.

If your store offers a variety of product types or you haven't decided one very specific look you want to commit to, Wookie is your go-to Shopify theme.

How it converts:

• RTL and localization opportunities
• Megamenu functionality
• QuickView
• Intuitive filter

11. Responsive – mobile-focused theme with product-popping features

The Responsive Shopify theme focuses on editorial content, paying the most attention to product-popping features. It’s a great theme for stores that sell one product or just one type of product, e.g. bikes. By giving you space to talk about the product’s features, this theme helps customers make an informed decision.

The theme includes great marketing and conversion-focused features like quick buy, pre-orders, slide-out cart, back-in-store alerts, EU translations, product badges, stock counter, product reviews, and much more. To see the full list of features, make sure to visit Resposnive’s page.

How it converts:

• Hero videos
• Promo banners
• Mobile-focused
• Highly customizable

12. Boost - best theme for replicating in-store experiences

Boost Shopify theme was designed to produce an in-store shopping experience. The homepage offers multiple variations of product display with the possibility to stick product labels directly onto images, just like you would in real life.

Their handy “Get the look” section allows you to put together up to six products into a coherent whole and suggest complete fashion looks or furniture sets to your customers. Menu promotions and custom promotion tiles will ensure that all of your customers are looking at the right products at any given point of their browsing journey.

Bigger stores will certainly benefit from Boost’s live search functionality, which allows people to browse through product pages and articles in real time.

How it converts:

• Video background
• Multi-currency checkout
• Story page
• Tag groups

13. Shoptimized - powerful Shopify theme created by eCommerce professionals

Shoptimize is yet another entry of our best converting Shopify themes list that goes beyond being simply a theme. Shoptimized is more of a community of e-commerce professionals who decided to take their conversion and growth strategies into their own hands.

Even with an array of conversion-oriented features, Shoptimized boasts an unmatched, under-one-second page load time, placing it among the fastest Shopify themes. It is built for mobile first and includes numerous functionalities that would otherwise require aditional Shopify apps.

While Shoptimized is on the more expensive end of the spectrum, it is a one-stop shop for most of your marketing needs and an incredible opportunity for quickly growing stores.

How it converts:

• Scarcity markers and urgency timers
• GEO-IP recognition
• Social proof popup
• “Skip the cart” feature

14. Flow - great for international conversions

Everyone understands what a good product looks like when they see one. By being a visuals-first theme, Flow is a great option to convert international audiences.

If you're selling clothing, accessories, food or anything else that is largely based on visual appeal, Flow Shopify theme could be your easy answer to quick conversions.

It has three pre-designed presets as well as drag-and-drop functionality to customize any of your store’s pages without coding. On top of that, Flow offers exceptional navigation structure from sticky header to enhanced search to breadcrumbs and megamenu.

How it converts:

• Quick Buy
• Flash sales feature
• Recommended products section
• Product video integration

15. Retina – a refined theme focused on building brand trust

Retina is a gorgeous Shopify theme that puts focus on building brand trust by adding beautiful testimonial sections and product reviews. It’s a pretty minimal theme with simple setup and easy customization options.

Apart from elegant design, you also get great marketing features, including countdown timers, quick buy, testimonials, recommended products, promotional banners, slide-out cart, and much more. The theme also has advanced product search and filtering options with smart collection page navigation, enhanced search capabilities, and breadcrumbs.

As a final note, the theme creators also put a lot of effort into developing a smooth and professional mobile design, so you can be sure you won’t lose audiences that shop on their phones.

How it converts:

• Testimonial sections
• Focus on building brand trust
• Quick buy
• Countdown timer
• Recommended products

16. Pacific - great for conversion of big stores

Pacific theme is among Shopify theme classics. It is eye-catching, it is mobile friendly and it’s certainly easy to customize - it ticks all the boxes of a highly-converting Shopify themes.

Most importantly, however, it is largely designed to cater to large stores and catalogs. Multi-column menus, site-wide promotion tiles, and multiple product page layouts will all help you manage stores with large quantity of products and showcase those that your customers need to be looking at for the moment.

Built-in styles and color palettes are of great variety and will ensure your store never looks dull.

How it converts:

• Homepage promotional blocks
• Contact forms
• Dynamic checkout buttons
• Instagram feed

7 signs of a highly converting Shopify theme

To pick top converting Shopify themes, we have strict criteria. All the themes we listed in this article pass these requirements with flying colors.

However, if you didn’t quite find the perfect match for yourself and decided to keep looking, let us help you out. To make the shortlisting easier, here are some tips to choose the best converting Shopify theme:

1. Delightful and seamless user experience

First things first, you need a theme that has smooth navigation and a user experience to make shoppers want to return to your store. So, while looking for a theme, don’t just go by aesthetics, but look for one that is also functional.

A well-converting Shopify theme should:

• make it a breeze for shoppers to get from one page to another
• allow to easily wishlist and compare products
• provide access to detailed product reviews
• Allow shoppers to create their profiles, make changes, and save payment information.

2. Lightweight design

Ideally, your Shopify site should take not more than 2-3 seconds to load. However, most Shopify themes these days have fancy navigation, multiple scrolls, too many carousels and videos, and a whole lot of heavy pages due to which the average page load times tend to increase.

Therefore, select a theme that is lightweight and optimizes for reduced page load times so you don’t lose out on any frustrated shoppers. You can also use apps like TinyIMG to ensure thorough image optimization, keeping your Shopify store load time in check.

3. Dedicated and high-quality support

Support from the theme developer is critical to help you troubleshoot any issues you might face later on. Therefore, make sure you study enough detailed reviews of each of the themes you have shortlisted so you pick one by a developer known for providing hands-on support whenever needed. You can look for reviews on software customer review websites and make an informed decision.

4. Short and hassle-free checkout process

You don’t want your customers to have to navigate a complex and long checkout process to make a purchase from your store. That’s the number one reason for cart abandonment. Look for a theme that offers:

• a straightforward checkout process
• easily noticable checkout buttons
• guest checkout
• a progress bar to indicate the number of steps remaining
• option to save personal information
• provision to review items before checkout

5. Built-in language and translation support

Do you sell internationally or plan to extend your product availability to customers all over the world in the near future? In that case, you need to plan in advance and opt for a theme that supports internationalization features.

The team should allow for translation into languages other than English and have different currencies so you can attract buyers from multiple countries.

Don’t overlook GEO-IP functionality, you want your theme to be able to recognize which part of the world your customer is coming from and display content accordingly.

6. Integrated SEO features

There is little use for a highly-converting theme if people don’t come across your Shopify store in the first place. Look for a theme that offers at least some of the basic SEO features, you need them to ensure your pages rank well on Google.

Desirable SEO features include:

• SEO title and headers
• metadata
• functionality for featured snippets
• generating sitemaps
• broken link analysis

7. Mobile-responsive design

Many people skip this point while purchasing a theme and it ends up costing them a huge number of mobile shoppers. Be sure to evaluate the shortlisted themes on mobile so you can assess what the navigation looks like on mobile, whether the images are fitting in the mobile screen, whether the CTAs are appropriately sized or not, and generally how the theme behaves on smaller devices.

Other tips to maximize your Shopify store conversions

It’s true, a Shopify theme optimized for conversions will do most of the work for you. But you might still be wondering what are some of the extra steps you can take to see booming conversion rates.

We compiled a list of additional tips that will skyrocket your Shopify store conversions:

• Have large photo galleries with high quality images. Let visuals do the work.
• Don’t overlook website speed. No one buys from a website that does not load fast. Use Shopify apps for image optimization such as TinyIMG to reduce image size and noticeably speed up your store.
• Push photo reviews. Customers are a lot more likely to convert if they see a good product review from another customer accompanied by a photo of the item in real life. You can get more photo reviews by setting up automated review request campaigns.
• Be creative where it matters. Don’t go too wild experimenting with page layouts, it can confuse customers and they will leave your store. Instead, get creative with typography, descriptions, and other on-page elements that will help you shape your brand and convert consistently.
• Run A/B tests. If you have more than one idea for a CTA button, you don’t need to commit to anything. Test your options and find out which one brings in the most conversions.

Curious to read more? Check out these articles:

• 20+ tactics to increase your Shopify sales
• Guide to selling affiliate products on Shopify
• How to write product descriptions that sell

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Frequently asked questions

What is the best converting Shopify theme?

Overall, we suggest Debutify as the best converting Shopify theme. It has a range of features that cover every part of your website and drives conversions based on tried-and-tested strategies.

What is a good conversion rate for Shopify?

Anything over 4% is a good conversion rate for Shopify. However, it depends a lot on your niche and amount of store visitors.

Can you change Shopify themes?

Yes, you can change your Shopify theme in the “Themes” section of your navigation panel.

About the author

Nikoleta Kokleviciute

Nikoleta is a Marketing Manager at TinyIMG, an app for image and SEO optimization for Shopify merchants. Nikoleta loves diving deep into digital marketing, eCommerce, social media trends, and creating content that benefits its readers!